Is your second-most important self-promotional marketing tool working at maximum productivity?

According to NAR, over 80% of real estate buyers begin their search on the web. They're searching for homes, but they're also searching for an agent who will guide them.

Home sellers are searching too - looking for the Realtor who will put energy and effort into marketing their homes.

In fact, some smart home sellers choose an agent based solely on the real estate marketing abilities they see demonstrated on the agent's web site.

That means your real estate website is the 2nd-most important tool you have for capturing and holding new prospects.

What's more, you can have it custom-written, just for you, to showcase the unique benefits you bring to the marketplace, while it draws in the sellers and buyers you want most.

Your real estate seller page will showcase your expertise in your chosen niche; your buyer page will show how you'll cut through the clutter and help buyers find the home of their dreams in record time; and your "About Me" page will help you build instant rapport with the people you want most to serve.

Your articles will continue to build recognition of your expertise and create trust with buyers and sellers alike. And they'll mention your city often enough to attract the attention of the web crawlers when someone searches for real estate in your locale.

If you want to be top dog, step out of the pack..

In case you haven't noticed, nearly all Realtor web sites look just alike. Many of them even make it difficult to find the name of the Realtor - so they may as well be company sites. No one Realtor stands out as better or even different. They're all just members of the pack, and as far as a prospect can tell, it doesn't matter which they choose, because they are all alike.

But that's not true is it?

Some Realtors (like you) work hard to help both buyers and sellers. Some (like you) take the time to become experts in their field - learning all they can about their communities, studying real estate marketing so their listings sell faster, and honing their negotiation skills to better protect and advise their clients. Some create specialty niches and become THE expert in those niches.

And some... don't.

80% of all Realtors will never see this page - and never step out of the pack

That's right, because 80% are not interested in promoting themselves or their listings - or in learning more about their business. That could be why so many enter and leave the field each year. And it's definitely the reason why 20% of the Realtors earn 80% of the commissions, while that other 80% have to share the 20% that's left.

It's also why they don't understand this: The first most important marketing tool you own is YOU. You yourself - and the reputation you've built.

I'm confident that you do understand. You are obviously one of the 20%. If you weren't you wouldn't be reading this page.

So now, isn't it time to take your promotional efforts to the next level? Isn't it time to add a real estate web site that reaches out and grabs those customers and clients, so they'll know that you're the one they need?

It's easier than you think, because I'll do most of the work for you.

Introducing:
The Realtor Web Success Copywriting Package

Here's the package you need for a web site that grabs your prospects and gets attention from the web crawlers - because a web site that isn't seen might as well not be there. You can choose the basic package, or take your promotional efforts even further by adding the Lead Capture Package

Four web pages written specifically for you and your market area, using sound SEO techniques to raise your search engine rankings. Each page includes copy for meta descriptions and title tags.

Home page
Seller's page
Buyer's page
About me page

Articles: 10 articles chosen from the following lists and customized with your name and target area. Each article will provide unique content for the search engines.

In case you have't been following search engine tactics, unique content is important - using those pre-written articles that everyone else has can actually lower your search engine ranking!

Your articles will have a second distinct advantage: they're written by a 19-year veteran of real estate sales. Many of those pre-written articles are written by people who have only read about real estate. They have no idea what they're talking about.

You choose the articles you want - 5 of each or any other combination. If you prefer to work with buyers, choose more buyer articles. If you like listings best, then you'll want more seller articles.

In addition, using information you provide, I'll write an article about your local market - letting your prospects know how things have been going, the forecast for the future, and any big news that could affect your housing market.

Articles For Buyers:
1. Beginning the search -- deciding what you really want
2. Choosing an agent
3. Get pre-qualified before you shop, and why.
4. Preparing for a lender appointment
5. Determining your TRUE price range
6. Preparing for a day of viewing
7. Red flags on condition
8. Negotiating
9. Things your agent can't tell you
10.Bridge Loans and their use

Articles For Sellers:
1. Beware of agents "buying" listings
2. You need a proven problem-solver: things that can happen before closing
3. Pricing your home /the market analysis
4. Staging
5. The importance of a lockbox
6. Full disclosure reduces liability
7. Leave home during a showing
8. What to do before the buyers arrive
9. Negotiating
10.Understanding when and why to pay buyer's closing costs

Consultation and Concept Development:
This package includes review and analysis of all materials supplied by the Realtor, followed by a minimum of 2 telephone consultations. I'll first ask you to answer a list of questions so that I will understand your focus and goals before I begin to write.

E-book: Along with writing services, I'll send you a copy of my e-book: Getting Clients, which sells on my web site for $19.95. If you haven't already created a niche, this book will help you get it done. It also offers ad and letter writing tips and self-promotion ideas.

Basic package: $2,499
(additional articles may be added at $80 each)

The Real Estate Lead Capture Package

The lead capture package is used to capture names of interested prospects either from your web site, from print ads and flyers, from business cards, or from your e-mail promotions.

Inquiries are directed to your autoresponder to be put into a "drip campaign." You'll need two autoresponder campaigns: one each for buyers and sellers. Once entered, your prospects will receive periodic e-mails from you - reminding them that you are the agent to call when they're ready to take action.

You'll Choose 4 Special Reports from the following:

Listing vs. FSBO -- the pros and cons

Hiring a buyer's agent -- the pros and cons

Why did it expire unsold?

6 Mistakes buyers make (since this report will be based on information from you, the # may change)

8 Mistakes sellers make (again, the number may change)

Market information : # of homes sold in (your market area) during (time frame you choose) and their average selling price. Trends you want to mention, and of course the advisability of choosing YOU to sell their home.

Each special report will be accompanied by promotional copy to show your prospects why they want the report - so they'll be willing to give you their e-mail address in exchange.

E-mail series to develop leads -- to pre-load into your autoresponder. 10 each for buyers and sellers to direct them to your services.

These e-mails will be developed based on information from you, along with short items of interest to encourage your prospects to read your mail for "something more than an ad."

Lead Capture Package: $2,499

Each of these packages is a significant savings from my "per piece" pricing, but you can save even more when you choose both packages.

Basic Package and Lead Capture together: $4,799

---

IMPORTANT!

Because of the nature of this material, I can work with only one agent in a given market area.

Please contact me with questions and/or to see if your area is available.

Marte

P.S. If you'd like to take your marketing in a better direction, do the exercise in my Questions for Realtors list. It will help you see the unique benefits you bring to the marketplace, so you can better focus your promotions.

P.P.S. Need a little help making sure that your prospecting letters, postcards, flyers, ads, and newsletters put your best foot forward?

Check out my "Copy on Call" program.

Marte Cliff, Copywriter
208-448-1479
writer@marte-cliff.com

1794 Blue Lake Road
Priest River, ID 83856



Read my articles on EzineArticles.com
One more thing... Join Active Rain. It's a friendly place where people from all phases of the real estate industry come together to share advice and encouragement.