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Page authored by Marte Cliff marte@copybymarte.com
For Real Estate Professionals Interested in closing more sales...
Your real estate web site is your
second-most important self-promotional marketing tool.
Is it working at maximum productivity?
According to NAR, 88% of real estate buyers in 2011 used the Internet to search for their new home.
They're searching for homes, but they're also searching for an agent who will guide them.
Home sellers are searching
too - looking for the agent who will put energy, effort, and expertise
into marketing
their homes.
In fact, some home sellers choose an agent
based solely on the agent's web site.
That means
your real estate website is the 2nd-most important
tool
you have for attracting new prospects.
And yet, most real estate websites give prospects no reason at all to choose one agent over another.
If you want to be top dog, step out of the pack..In case you haven't noticed, nearly all Real estate web sites look just alike. Many of them even make it difficult to find the name of the agent - so they may as well be company sites. No one agent stands out as better or even different. They're all just members of the pack, and as far as a prospect can tell, it doesn't matter which they choose, because they are all alike.
But that's not true is it? All agents are NOT created equal.
Some agents (like you) work hard to help both buyers and sellers. Some (like you) take the time to become experts in their field - learning all they can about their communities, studying real estate marketing so their listings sell faster, and honing their negotiation skills to better protect and advise their clients. Some create specialty niches and become THE expert in those niches.
And some... don't.
The real estate copywriting on your website needs to demonstrate that YOU are not like the others - you're actually going to help those folks realize their dreams.
Your company site, or the site you purchased from a real estate portal, is a good starting point. But until you add the web copy that reaches out and grabs those prospects, its usefulness is on a par with floor day.
In other words, all it will do is put you in the game to maybe benefit from the "luck of the draw."
If you want to capture real estate buyers and sellers,in addition to your home search function, your web site must include:
* A home page that sets you and your service apart from the crowd - and clearly shows that the site belongs to YOU.
* A real estate seller page to reveal part of your selling plan and show homeowners how you'll market their home to sell at the best price in the shortest time frame.
* A buyer page to show how you'll help your real estate buyers find a home and move in with the least amount of hassle in the least amount of time.
* An "About me" page to let prospects know you're a real person and give them reasons to identify with and trust you.
* A means of "capturing" your visitors.
When you offer those visitors information they want, they'll exchange their names and e-mail addresses for it. Then you can continue to stay in touch with them, offering more information and showing them that you have both the knowledge and the dedication to help them realize their goals.
Today's marketing is all about building relationships - even with people you've never met. That means the days of asking for business without offering a "reason why" someone should choose you are gone.
I'll help you show them the reason why ...
When you choose me to write your web copy or help develop your continuity campaigns, your prospects will know the "reason why" they should choose you.
Consultation and Concept Development:
Before I begin writing your
web copy, you and I will talk.
I'll learn about your niche market, your future goals, how you do business, and
what makes you a cut above the other
agents in your marketplace.
That's the kind of information that, when woven into your sales message, will make you stand head and shoulders above your competitors.
Once your basic web copy is in place, the next step is to add client capture. After that, some informative articles about your community and about buying and selling real estate will round out the site.
Get in touch today, and let's get started. The sooner your web site pulls in new clients, the sooner those new clients will turn into new closings!
Yours for boundless prosperity,
