When it's only two weeks until Thanksgiving and only 6 ½ weeks until Christmas.
Does it have to be a "slow time" for your business?
Many agents think so, so they stop marketing themselves entirely. After all – who will pay attention this time of year? "Everyone is thinking about the holidays."
What I think that means is this is "Opportunity Time" for agents who want to keep right on working, gathering new clients, and setting up closings for January and February.
If you're fortunate enough to find buyers with cash, you could even be setting up closings for December.
Start with recognizing that some people still do need to buy or sell, no matter what the calendar says. In fact, those who have been transferred to your city and have new jobs starting in January may be very anxious to find a home quickly.
Likewise – sellers who have been transferred away can be very anxious to get their homes sold so they aren't paying double when they move to a new city.
These are what you call motivated clients. So what if there are fewer of them? The ones you get will be serious about buying or selling. You might just spend less time and make more money.
So send a letter to your past clients and sphere of influence – wishing them happy holidays and letting them know that you'll be "on duty" through the Holiday Season.
Then think of ways to be more visible in your community – and carry them out.
Here are just a few ideas:
Take part in the drive to gather toys for kids whose families are in dire financial straits – or help with a food drive. One of our local banks does a promotion every year to give turkeys to food bank recipients. I have no idea where they store them, but they buy and give one turkey for every turkey that their customers bring in to the bank.
If you've had a very good year, send a letter to your entire list asking for donations to the food bank or toy drive – and promise to match their donations.
Volunteer to be Santa or Mrs. Santa at a local event.
Hire a photographer and do Santa photos in your office.
(Or partner with an organizaqtion such as Rotary to handle the details while you provide the space.)
If you have a geographic area, take part in neighborhood events. Find something interesting that you can give away (with your name on it of course).
If there are no events, fill a few dozen small bags with holiday treats and deliver them to the folks in your neighborhood. Oriental Trading is just one of many sites offering inexpensive gift bags for treats.
Deliver poinsettias to your most loyal sources of referrals.
And then – keep prospecting!