Mortgage Lenders:
Promote Interest Buy-down...
...Close More Loans

Do you want more agents to refer their buyers to you?

Then you need to give them a good "reason why."

Agents who know you serve their clients well are naturally going to keep sending buyers your way. But what about those agents who aren't yet acquainted with you?

Use these "Interest buy-down" letters to show them how you can help them close more sales.

This set of prospecting letters comes under the "Earn more when you win friends" category… Because when you introduce agents to a way to qualify more buyers and get them into homes with lower payments - while putting more money into their sellers' pockets - you'll certainly win friends!

Whether the agents begin sending their buyers directly to you for prequalification, or whether they offer the program through their listings and direct buyers to you to take advantage of the program - you win.

Each of the letters in this set introduces the interest buy-down concept and invites agents to call you to learn more. However, to use the letters effectively, you will have to do a little advance work yourself.

To save you time, I've created a sample document you can use to illustrate the difference between a price reduction and an interest buy-down. But since I don't have your numbers, and since those numbers are subject to change, you'll have to fill in the blanks. My example shows a 20% down payment. If you're dealing with FHA, VA, or some other low down payment program, simply make the appropriate changes.

And of course, if you're offering more than one buy-down program, you can create a separate document to demonstrate each of them.

The advantage to both buyers and sellers is clear - but until you tell them, most won't even know the opportunity exists.

Sellers win

When your agents show those figures to sellers, they're sure to be enthused. Who wouldn't prefer a fee of 2% over being forced into a price reduction of 5, 7 or 10% just to sell their home?

Buyers win

When your agents show these numbers to buyers, they'll instantly understand how this program will increase their chances of getting the home they want at the payment they can afford.

Ad Copy: Along with the 4 letters and the sample letter explaining the program, I've included buyer-targeted copy for your print advertising, social networking, and web capture forms.

Credit Advice: Then, since so many consumers today are making small mistakes that bring their credit scores down, I've included a letter offering to counsel buyers on ways they can raise their credit scores.

These 4 Interest buy-down letters, plus the bonus letter, the letter of explanation, and the ad copy can be delivered to your computer today - ready to customize and send immediately - for only $37.

So if you're ready to serve more buyers...

   

Wishing you boundless prosperity,

P.S. Offering your services to FSBO sellers is also a good idea. Get a set of my Mortgage Letters to FSBO Sellers and start capturing a whole new set of buyers!

P.P.S. Yes, of course I can help you with customized prospecting letters, web pages, brochures, postcards, newsletters, and your personal bio. Just get in touch and let me know what you need. Write me at: writer@marte-cliff.com or call 208-448-1479. (In the Pacific time zone)