Let Them Know, With Short Sale Prospecting Letters
that Earn Their Trust
"If you have something of value to offer the world and don't
let the world know -
you're doing a disservice."
You've heard that before, I'm sure. And it couldn't be more true than it is right now in
regard to the real estate market.
Although prices have been rising, Zillow reports still show that 16.9% (8.7 million)homeowners still owe
more than their home is worth. 1.9% of those homeowners still owe more than twice their home's current value.
In other words, some homeowners still need experienced agents who can help them negotiate a short sale.
A short sale can help them get a fresh start, but only if it's done right.
And there's the problem...
Too many of those distressed homeowners are listing with agents who have no experience
in dealing with short sales.
They don't know how to properly price a short sale
They don't know how to help their sellers get the right paperwork ready.
They don't know how to present the short sale to the lender - or more correctly - the asset manager.
They don't know how to negotiate with that asset manager to get their clients "off the hook" for the deficiency
They don't know how to push just hard enough to get their short sale approved and moving through the system without
angering the asset manager and getting it sent to the "ignore" pile.
If you do know how to list, promote, and close a short sale, and you aren't reaching out to those homeowners, you are doing them a huge
But -How can you show them that you offer the help they so desperately need?
Many of those distressed homeowners are inundated with agents calling and writing to say "Me - me - hire
me!!" And as you know, a lot of those agents don't know a Short Sale from a shoe sale. They
just want the listing.
The poor homeowners may have heard the horror stories from friends who chose the wrong agent. They may have even tried listing their house and had a bad experience with an agent who let them down.
The result is that they don't know what to do, or where to turn for real help.
That's why sending them short sale prospecting letters that offer some advice instead of just
asking for the listing will set you
apart from the crowd and show them that you're the one they can trust.
Start with a short sale letter - or "Special report" that explains their options, and why a short sale
might (or might not) be the best solution. Follow that up with 7 more letters that explain the danger that
lurks in foreclosure, and the problem
areas that when addressed incorrectly can destroy their hopes of a short sale:
Note: Since California passed SB 458, deficiency judgments are
not a threat to California homeowners. Therefore, this set contains an alternate "letter #2" which explains why it is still important to hire a skillful agent.
Reach out to the homeowners who need you
Order my set of 8 Short Sale prospecting letters right now and have them ready to transfer onto your
letterhead or into your autoresponder within minutes.
You can use them either way. If you know which homeowners you want to contact, you can put
them in the mail, or even hand-deliver them if that's your style.
But you can ALSO set up an autoresponder on your website, offering the first report
and capturing names so you can automatically send the other 7. For some homeowners,
getting your information without first calling feels safer - and gives them an opportunity
to evaluate you without committing themselves to a personal call. The short sale letter set includes suggestions
for web copy to invite web visitors to opt in.
Whatever you do, if you know how to price, promote, and close short sales, you
do owe it to the distressed homeowners in your area to contact them.
list with an agent who can't help is simply cruel.
The Short Sale Prospecting Letter set is offered to you today for only $57.