Let Them Know, With
Short Sale Prospecting Letters
that Earn Their Trust

You've heard that before, I'm sure. And it couldn't be more true than it is right now in regard to the real estate market.

We all know that the economic devastation is widespread - with (true) unemployment figures pushing toward 20%, thousands (Millions??) more living with pay cuts just to stay employed, and nearly 1/4 of all homes in the U.S. now valued at less than their mortgage balances, a whole lot of people are in a world of financial hurt. They can't make the payment and they can't sell the house for as much as they owe.

A short sale can help them get a fresh start, but only if it's done right.

And there's the problem...

Too many of those distressed homeowners are listing with agents who have no experience in dealing with short sales.

• They don't know how to properly price a short sale
• They don't know how to help their sellers get the right paperwork ready.
• They don't know how to present the short sale to the lender - or more correctly - the asset manager.
• They don't know how to negotiate with that asset manager to get their clients "off the hook" for the deficiency
• They don't know how to push just hard enough to get their short sale approved and moving through the system without angering the asset manager and getting it sent to the "ignore" pile.

If you do know how to list, promote, and close a short sale, and you aren't reaching out to those homeowners, you are doing them a huge disservice.

But -How can you show them that you offer the help they so desperately need?

Many of those distressed homeowners are inundated with agents calling and writing to say "Me - me - hire me!!" And as you know, a lot of those agents don't know a Short Sale from a shoe sale. They just want the listing.

The poor homeowners may have heard the horror stories from friends who chose the wrong agent. They may have even tried listing their house and had a bad experience with an agent who let them down. The result is that they don't know what to do, or where to turn for real help.

That's why sending them short sale prospecting letters that offer some advice instead of just asking for the listing will set you apart from the crowd and show them that you're the one they can trust.

Start with a short sale letter - or "Special report" that explains their options, and why a short sale might (or might not) be the best solution. Follow that up with 7 more letters that explain the danger that lurks in foreclosure, and the problem areas that when addressed incorrectly can destroy their hopes of a short sale:

• Pricing
• Paperwork
• Negotiation
• Persistence

Note: Since California passed SB 458, deficiency judgments are not a threat to California homeowners. Therefore, this set contains an alternate "letter #2" which explains why it is still important to hire a skillful agent.

Reach out to the homeowners who need you

Order my set of 8 Short Sale prospecting letters right now and have them ready to transfer onto your letterhead or into your autoresponder within minutes.

You can use them either way. If you know which homeowners you want to contact, you can put them in the mail, or even hand-deliver them if that's your style.

But you can ALSO set up an autoresponder on your website, offering the first report and capturing names so you can automatically send the other 7. For some homeowners, getting your information without first calling feels safer - and gives them an opportunity to evaluate you without committing themselves to a personal call. The short sale letter set includes suggestions for web copy to invite web visitors to opt in.

Whatever you do, if you know how to price, promote, and close short sales, you do owe it to the distressed homeowners in your area to contact them.

Letting them list with an agent who can't help is simply cruel.

So, order now, and spend that hour getting your short sale real estate letters ready to send!

Yours for prosperity,

P.S. Expand your listing inventory even more when you use my additional real estate letter sets:

• The Notice of Default with Equity Set
• The 10-Letter For Sale By Owner Set
• The 10-Letter Expired Listing Set
• The 4-Letter Expired Listing Set
• The First Time Buyer Set
• The 5-Letter New Agent to Buyer Set
• The Relocation Letter Set
• The 18-Letter Seller Advice Set