Do you hire a negotiator to help you help distressed homeowners?
Let Them Know, With Short Sale Prospecting Letters that
emphasize that value
These short sale letters are almost identical to the
original short sale letters, but revised especially
for agents who hire a negotiator. (You don't need both sets.)
For agents in non-recourse states, this set includes an alternate letter #2, then offers paragraph choices
in other letters - so you can present a true picture of what homeowners are facing in your state.
All of the letters emphasize the value of selling as a short sale over letting a home go into foreclosure.
YOU are offering a valuable service...
And when you reach out to homeowners in distress, you are very likely saving them from
the heartache of trying to sell with the wrong agent.
As you well know, a short sale can help them get a fresh start, but only if it's done right.
And there's the problem...
Too many of those distressed homeowners are listing with agents who have no experience
in dealing with short sales.
They don't know how to properly price a short sale
They don't know how to help their sellers get the right paperwork ready.
They don't know how to present the short sale to the asset manager.
They don't know how to negotiate with that asset manager to get the best outcome for their clients.
They don't know how to push just hard enough to get their short sale approved and moving through the system without
angering the asset manager and getting it sent to the "ignore" pile.
If you do know how to price and promote a short sale, and if you have an expert
negotiator on your team, those homeowners really need you.
If you aren't reaching out to them, you are doing them a huge
disservice.
But -How can you show them that you offer the help they so desperately need?
Many of those distressed homeowners are inundated with agents calling and writing to say "Me - me - hire
me!!" And as you know, a lot of those agents don't know a Short Sale from a shoe sale. They
just want the listing.
The poor homeowners may have heard the horror stories from friends who chose the wrong agent,
and they really don't know who to trust. They may have even tried listing their house and
had a bad experience with an agent who let them down. The result is that they don't know
what to do, or where to turn for real help.
That's why sending them short sale prospecting letters that offer some advice
instead of just
asking for the listing will set you
apart from the crowd and show them that you're the one they can trust.
Start with short sale letter #1 - which is a short "Special report" that explains their
options, and why a short sale
might (or might not) be the best solution. Follow that up with 4 more letters that
explain the dangers that lurk in foreclosure, and the problem
areas that when done incorrectly can destroy their hopes of a short sale:
Pricing
Paperwork
Negotiation
Persistence
Reach out to the homeowners who need you.
Order my set of 5 Short Sale prospecting letters right now and have them ready to transfer onto your
letterhead or into your autoresponder within minutes.
You can use these real estate letters either way. If you know which homeowners you want to contact, you can put
them in the mail, or even hand-deliver them if that's your style.
But you can ALSO set up an autoresponder on your website, offering the first report
and capturing names so you can automatically send the other 3. For some homeowners,
getting your information without first calling feels safer - and gives them an opportunity
to evaluate you without committing themselves to a personal call.
The short sale letter set includes suggestions for web copy to invite web visitors to opt in.
Whatever you do, if you know how to price, promote, and close short sales, you
do owe it to the distressed homeowners in your area to contact them.
Letting them
list with an agent who can't help is simply cruel.
The Short Sale Prospecting Letter Set for Agents Who Use a Negotiator is offered to you today for only $37.
Can you afford not to use it?
If you use a negotiator to assist with your short sales, order now, and spend that
hour getting your short sale real estate letters ready to send! If you don't use a
negotiator, you want the
original Short Sale Letter set.
Yours for prosperity,
P.S. Expand your listing inventory even more when you use my additional real estate letter sets:
