Marte Cliff
writer@marte-cliff.com
Capture Website Visitors with:
Pre-written real estate letter sets
- 10 letters each
+ "Special Reports":
The Expired Listing Letters
4-letter sets
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First-Time Buyer Letter
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You are your own best real estate marketing tool
A good past is the best thing a personcan use for a future reference...
This is the question list that I either send to Realtors to be answered or go over with them verbally before I begin work.
The answers help me direct the tone of your copy, and assure that I don't miss any details that help you stand out from the crowd. Not all of the information will be used in your copy, but it will help me know you better, so I can do a better job.
Please attach additional pages as needed. If you have a written marketing plan for sellers or buyers please attach it/them.
What is your favorite part of the business? Why?
Do you prefer listings, or working with buyers? Why?
What is your favorite category of sellers and buyers?
(Think age groups, income levels, type of property, move-up buyers, first time buyers, etc. But no, your copy won't be discriminatory.)
What is your educational background?
Include real estate classes and designations, and also education you received in other fields before becoming a real estate professional.
How has your previous experienced benefited your practice of real estate? (This could be financial skills, sales experience, building construction knowledge, decorating expertise - or even great listening skills because you were once a bartender!)
How long have you lived in your community?
What is your favorite thing about your community?
If you moved there recently, why did you choose it?
Are you involved in community service, volunteer work, club memberships, school activities, etc? If so, please list. Include hobbies along with work you do to serve the community.
Self-inquiry:
The next two questions require special thought - because if you're like many agents, you yourself have not recognized the special things you do.
Take your time with this.
Think about the last time a customer gave you a compliment. If it seemed to you that you were being thanked for a routine part of doing your job, it was probably because other agents don't provide the same service.
A good exercise to help you see just how special you are is to write a letter to an imaginary person. Tell them every reason why people should choose your service above all others. Be outrageous and dramatic and really go all out to say good things about yourself and the exceptional service that you give. Become your own most ardent fan.
When you finish you may laugh at yourself or even feel embarrassed for being such a braggart, but you'll find the hidden gems that are likely the keys to your success - now or in the future. Write them down. Then you can shred the letter so no one else will ever see it.
Now answer:
What special or added services do you offer to buyers and sellers?
What do you do better than your competition?
After reading your answers to these basic questions, I will have more questions to ask, but they can be addressed in a phone conversation.
Please call or write if you have questions for me,
writer@marte-cliff.com
www.marte-cliff.com
208-448-1479
I specialize in making people happy to give you money for your exceptional service!
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