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You now have the tools you need to maintain top of mind awareness
with your prospects, while demonstrating your ability to help them realize their goals.
By being there for them and offering free advice along the way, you'll also
be gaining their trust and proving that you have a genuine concern for
their welfare.
Now that you have your letters, you can copy them to your letterhead to mail or use them
to create an e-mail campaign. You could also post them on your blog, but I
think they'll be more effective sent directly to the homeowners.
To use in an e-mail campaign:
Begin by setting up your autoresponder to instantly deliver a special report. Then schedule each of the remaining letters to
go out at the intervals you choose. The time frame you choose should be in keeping with the local market and how fast
things are moving.
If you don't already have an autoresponder,
Get Response is a good one to use for
this kind of campaign. They have a free trial period, and their rates are reasonable.
You'll need to place an opt-in box on your website, and you'll need to use some
copy to encourage your site visitors to do so. Here are some examples:
Want to sell "By Owner?
Get started on the right foot with my
FREE report: "For Sale by Owner: Getting Started"
Wondering why your home didn't sell?
Learn the most common reasons why a home
expires from the market unsold - Get my
FREE report: "Why Didn't it Sell?"
Are you upside down in your mortgage?
Are you unsure about what to do? - Get my
FREE report: "Solutions for Your Morgage Crisis"
Just place the opt-in box below one of these, or a similar invitation. Note:
When you copy and paste the autoresponder opt-in box code, replace the
"button copy" with "Yes, send the report!"
You can also urge those homeowners to opt in by inviting them to send an
email to the address you'll set up at Get Response when you create your campaign. Do this on flyers, on your blog, in your e-mail
signature, and even on your personal brochure or business cards. And don't
forget Twitter, Facebook, and other social media sites.
For sharing on Twitter, I use a free program from www.bit.ly that stays in my toolbar. With it you can go to any page on the Internet and Tweet a link. Use it to drive traffic to the page where you offer your report.
Continuity and follow-up are keys to success...
But we all know how difficult it is to maintain that continuity when you're
being pulled in 7 directions each and every day. Writing letters and getting
them mailed can easily be shoved to the back burner.
If you plan to use the post office to mail your pre-written real estate letters, I have a suggestion:
When you download your letters, set up a file and give it a name you'll remember easily. Then go in immediately and add your contact information in the
appropriate places, so they're ready to go.
As soon as you have the name and address of a person you'd like to mail to, create all the envelopes,
addressed and ready except for the stamp. In the spot where the stamp
will go, pencil in the date when each letter should be mailed.
Now, go to your letters file, enter the homeowner's name on each of the
letters, print it, and put it in the proper envelope. Mail letter #1
immediately. Then, each morning, check your "pile" to see which of your
letters needs to be dropped in the mail.
This whole process, done all at one time, will take a matter of minutes.
If you put it off to do later, or try to print and mail one letter at a
time, it will not only use up all that "start time" but will create a real
possibility that the follow up letters will never go in the mail.
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