You’re not like every other real estate agent. Why should your marketing be like theirs?
Your clients have plenty of agents to choose from. What makes them choose you?
That’s what I work to discover.
You’re different. Your marketing should be different. I discover what makes you different. Then I turn it into words.
AI can generate words, but that’s not the important part.
I listen to who you are, how you work, what your clients value about you, and what makes you different from other agents competing for the same business. Then I turn those discoveries into copy that helps the right people see your value.
AI can generate words that fill the space. I find and write the words that make you worth remembering.
What can you expect when you work with Copy by Marte?
- I will listen first and write second.
- My copy will focus on demonstrating your value to your clients.
- When I write for you, I write for you. I don’t farm out the work to a third party – or to AI.
- I will create promotional copy that is unique to YOU. You won’t get “cookie cutter” or “carbon-copy” text.
- When I write bios and other web copy, I do so with an eye toward making you visible and attractive to AI as well as to humans.
- I will meet the deadline we agree upon. No exceptions. No excuses.
- You will always have the right to ask for and get revisions, as long as the request is timely.
Two ways I can help you
Need copy that’s uniquely yours?
That’s my custom work.
I get to know you, your business, your clients, and what sets you apart—and then write copy around what I discover.
Agent bios • Websites • Custom marketing copy • Property descriptions • Community pages
Need to reach a particular kind of prospect?
That’s where my pre-written prospecting letters come in.
I’ve already done the thinking about what matters to people such as homeowners considering selling, potential move-up buyers, absentee owners, probate prospects, and others. You choose the audience and the letters you need, personalize them with your information, and put them to work.
60+ prospecting letter sets • Ready to personalize • Written specifically for real estate
Core Real Estate Writing Services
Agent bios that make people feel like they already know you
Your bio should do more than tell people where you’ve worked and how many years you’ve been in real estate. I’ll uncover what makes you different, then turn it into a bio that sounds like you, demonstrates your value, and gives prospective clients a reason to want to know you.
$335
Custom prospecting letters that speak to your prospects’ needs and desires
Good prospecting letters aren’t about telling people you’re a great agent. They’re about showing potential buyers and sellers that you understand what matters to them. I write letters that give you something worthwhile to say—and help keep you in their minds when they’re ready to buy or sell.
$150
Property descriptions that make buyers want to see the house
A property description should do more than list rooms, features, and square footage. I’ll find the details that make the property appealing, put them into words buyers can picture themselves in, and work within MLS word and space limits.
$175
Community pages that invite new residents
Community pages don’t just showcase life in your community and invite newcomers to settle there.
They also demonstrate your knowledge of the community—a bonus to both buyers and sellers.
And they showcase something else that’s important: your enthusiasm and love for the place you call home.
$475
What My Clients Have To Say
You injected the personal side of me into the copy and capitalized on my skills and its application to my real estate profession. That’s exactly what I envisioned, but didn’t know how to organize my thoughts on paper.
Rosanne Moore
………………
I just wanted to let you know how much I love your writing style! You pack a punch maintaining a wonderful message with just the right amount of humor. Helpful, not overbearing, lighthearted yet sincere, professional yet friendly.
Loretta Maimone
How do I know what motivates buyers and sellers?
I have been there and done what you do, and I understand both you and the clients you serve. To begin, I spent nearly two decades in real estate. First as an agent and then for the final 9 years as an owner/broker.
Entering the market as the 6th agency in a small town, it took us just over a year to control over 50% of the business, even with out-of-town competition coming in. The reason for our success: good service combined with consistent, client-focused marketing.
Later, after I let my license go, I experienced the client side of both buying and selling while assisting my son. Even after assisting buyers for nearly two decades, being on that side was an eye-opener. To top it off, I took classes to better understand the psychology of marketing.
Think your marketing could do a better job of showing what makes you different? Write me and let’s talk.
P.S. Want proof that I’m the right professional real estate copywriter for you? Read my testimonials.
Image courtesy of Stuart Miles at freedigitalphotos.net