copywriting rates

Do you have questions about my copywriting fees and services?

Many do, and one of the first questions they ask is "What will it cost to (fill in the blank)?

It's always difficult to answer that question without first knowing the scope of the work, but the price list at the end of this page will act as a guideline. Understandably, one page is billed at a higher rate than multiple pages because initial research time can usually be spread over the entire project.

Please note that "rush jobs," if I am able to accept them, are billed at an additional 25%.

What is a "rush job"? Anything that requires a turn-around time of less than 7 days.

Why do they cost more? Because I must "burn the midnight oil" to accomplish them.

Other questions I'm often asked include:

  • Do you require a contract?
  • Do you require a down payment?
  • How do I pay you?
  • What's included in your fee?
  • What if I don't like the copy you submit?
  • What if I change my mind?
  • What kind of deadlines do you offer?
  • What isn't included in your fee?
  • Do you provide layout and design?
  • Who owns the work you do for me?

Here are the answers:

Yes, I require a contract. In that document I spell out the scope of the project, so that you know exactly what you're getting, and what it costs. It also outlines the terms of payment and specifies the background information required from you before work can begin.

Projects of less than $500 require payment in full before I begin - all others require a 50% down payment, with the balance due within 10 days of submission of the first draft.

Payment may be made either by sending a check in the mail, or through Pay Pal. Pay Pal does accept credit card payments, and with their new "Bill me Later" program, you can delay payment with no interest for up to 6 months. Click the banner below for details.

My fee includes phone and email consultations with you, research, conceptualization, and of course, the actual writing. In most cases, our telephone and email communications will assure that what I write is what you're looking for. However, my fee does include two revisions, as long as the concept and offer has not changed.

Should you change your mind about doing the project after work has begun, your deposit will be considered a "kill fee" and rights to the copy will not transfer from me to you. If you change your mind about the concept or offer, changes will be made at the rate of $100 per hour.

Deadlines will depend upon the scope of the project and will be offered in number of days from start to finish. Please note, however, that no work will begin until all requested background materials are delivered to me.

My standard fee does not include consultation with third parties, gathering of testimonials, arranging for graphic design, scheduling printing, etc. Outside consultation and testimonial development may be provided if specifically included in the contract.

I do not offer layout or design. These are not my areas of expertise.

Once my fees are paid, you have full ownership of all work I've done for you. I do retain the right to use those materials in my own promotional portfolio unless you have confidentially issues that would make such use detrimental to your business. Of course all such use on my websites includes a link to your site.

General Rate List

Web Content, persuasive "Sales copy" per page
$400 - $1,000

Web content, informational per page
$100 - $450

Sales letter
$150 - $450

Press Release
$350 - $500

Personal Profiles / Agent Bios
$325 - $450

Newsletter, Per Page
$200 - $350

$350 - $450

Brochure, per page
$225 - $400

Drip Marketing Campaign /Prospecting Letters
$75 - $150 per letter

Feature Article
$400 - $1,500

Blogging, per post
$60 - $150

Website Analysis and Written Recommendations
$75 per page, $150 minimum

Editing and revision of your written materials
Quoted after review of materials

These are general guidelines on pricing. I will be more than happy to discuss your project with you in order to arrive at a firm bid. E-mail me at: and we'll set up a time to talk on the phone.

Let's get started on making your sales copy more profitable today!