Grammar mistakes will rob you of real estate clients – and reduce your income!
Surprisingly common grammar mistakes
that will cost you money…
A Grammar Guide for Real Estate Agents
You’re a professional real estate agent.
Don’t let common grammar mistakes make you appear to be less.
If you want to become a top producer in your territory or your niche, you must be seen as a professional.
Professionalism in real estate is defined by market knowledge, plus the combination of many skills, such as problem solving, marketing, networking, paying attention to detail, understanding real estate financing, and communication.
Communication is vital because a potential client’s first impression of you very often comes from your written words.
If those words are riddled with grammar errors, misspellings, poor word choices, and confusing sentence structure, two things will happen:
Your message will be lost as your readers focus on the words rather the thoughts behind the words.
Some of your prospective clients will see you as unprofessional because in their eyes, those errors mean that you are either uneducated or simply don’t pay attention to details. And if that’s the case, why should they trust you to advise them, or to properly fill out legally binding documents such as a listing or purchase and sale contract, or a counter-offer form?
When you set out to become a real estate agent you may not have thought about being a writer, but today there really is no way around it. Even if you hire a professional copywriter like me to write your web pages and your prospecting letters, you’ll still have to write your own replies to prospects. And, in today’s world, you should be writing on your own blog regularly.
Order now, download within minutes, and be well on your way to avoiding those career-killing mistakes!
Prospective clients aren’t the only concern.
Other agents are. Everyone likes to refer clients who are leaving their area to agents who will not only take good care of those clients, but send them a referral fee. And since those agents aren’t likely to know other agents in every area where their clients might be relocating, they rely on written words to help them choose where those referrals should go.
Yes, most will call and get acquainted over the phone before sending clients, but if your blog posts are riddled with errors, top agents will pass you by.
The bottom line: Grammar errors cost you money because they interrupt communication and mark you as unprofessional.
A Grammar Guide for Real Estate Agents
will teach you recognize and correct those errors.
In it you will learn
- The proper use of personal pronouns: me, myself, and I.
- Punctuation: the correct use of apostrophes and commas, and the proper placement of quotation marks.
- The difference between forming plurals and possessives, and how to make sure you’re using the proper words in each case.
- The difference between “first person” and “third person” composition, and why consistency is a must.
- How misplaced modifiers can destroy your message.
- The most common malapropisms and homophones used by agents to confuse and confound their readers.
- The importance of the words you use in writing property descriptions.
- Common grammar myths you can safely ignore.
- Proofreading, and why you must not rely on spell checkers or grammar checkers to keep your writing on track.
The Grammar Guide for Real Estate Agents is written in simple non-academic terms, and includes both examples and tricks to help you remember which words to use.
You won’t need to learn the academic terms – but instead will learn to use words properly. And it can be fun. For instance: Once you’ve mastered the use of apostrophes, you’ll probably start spotting signs in restaurants and grocery stores that will make you laugh, simply because you’ll recognize that they make no sense!
And, when you understand the proper use of commas, you’ll avoid getting pulled into a lawsuit because you left one out!
These are common mistakes you might see every day, but they no longer need to be YOUR mistakes.
The mistakes you’ll learn to avoid in The Grammar Guide for Real Estate Agents are the most common ones. In fact, some are so common that you might not even realize they’re mistakes.
But some of your potential clients do know that they are mistakes. And those prospects will judge your professionalism based on what you write.
Avoid the mistakes and let them form their first impression of you from your message – not from the words you used to deliver that message!
The Grammar Guide for Real Estate Agents is not all you’ll get
when you place your order.
Because grammar isn’t the only thing that affects the effectiveness of the marketing materials you write, I’m also including my 17-page special report:
Pro Copywriting Tips for Writing Effective Marketing Copy…
This report outlines the basics you must know before you begin to write. It includes tips on:
- How to get started – advice that will save you hours and improve your finished product.
- Headlines / Subject lines – how to use them to get your message opened
- The first rule in writing marketing copy: Don’t break this one!
- Communication – How to set the correct tone.
- Communication – Specificity counts.
- Communication – $40 words, and why you don’t want them.
- Keywords and keyphrases – a warning.
- The importance of visual appeal – and how to achieve it.
- How to write the Call to Action.
Pro Copywriting Tips for Writing Effective Marketing Copy will help you create marketing copy that will help you achieve the first goal: Causing prospects to read what you wrote.
A surprising number of real estate agents are making one of more of these mistakes every time they write a blog post, a web page, or a prospecting letter. Are YOU one of those agents?
Read Pro Copywriting Tips for Writing Effective Marketing Copy and find out for sure.
Like The Grammar Guide for Real Estate Agents, this special report touches on those areas where real estate agents are most likely to derail their own writing efforts.
First, it will get you safely past that “staring at a blank page” syndrome that so often affects writers.
Then it will introduce you to mistakes that cause readers to:
- Skip right past your offering without bothering to take a look.
- Leave after a first glance at your page.
- Lose interest after the first line.
- Get bogged down in the middle and stop reading.
- Fail to absorb the message you’re trying to send.
- Leave without taking action.
And of course, it will show you how to avoid those mistakes!
There is, of course, much more to learn. Entire courses are devoted to teaching how to write effective marketing copy. This special report, however, will get you past those mistakes that cause your messages to be disregarded and cast aside.
Order The Grammar Guide for Real Estate Agents today…
…and receive Pro Copywriting Tips for Writing Effective Marketing Copy as a bonus.
And be well on your way to engaging your readers and showing your professionalism with every word you write.