If you have a personal website, which I hope you do, Does it include community pages? I believe it should, because they add value to your web visitors. And web visitors who find value are apt to both come back again and remember you when they’re ready to choose a real estate professional. .
Community pages provide information that relocating buyers want and need.
if you work in an area where corporate relocation is a common thing, those people moving into your area may not know which suburb, subdivision, or gated community would be right for them.
Your community pages will let them see the differences between those communities and help them make an informed choice.
The more information you provide, the better.
In addition to the amenities of each community, you should offer information on schools, healthcare, shopping, entertainment, dining, and proximity to freeways and public transit. If you have major employers in your area, it would also be a good idea to note the distance to each of those employers’ facilities.
And because more than half of the people in this country are dog lovers, your community pages should include information on whether dogs are or are not allowed, and if there’s a limit on size or number of pets.
The second reason for including community pages is to attract organic traffic.
The major real estate sites will always outrank you in a general search for real estate in your city, but they won’t outrank you for topics such as things to do and see, annual community celebrations, dog parks, or major employers.
Then take it a step farther…
If you back up your community pages with blog posts about events and places and people in the area, there will be even more reasons for organic search to find you. Zillow is not going to list regional food specialties for the area or how your local high school football team ranks statewide. It is also not going to announce fundraising events, nor offer your readers a list of local non-profits they might want to support.
When you write those posts you’ll be adding more and more value to your website and encouraging your visitors to not only come back often but to share your posts with their friends.
Want to know more?
To see what kind of information I include when writing community pages, how I arrange it, and where I find the information, click here.
And of course, if you don’t want to write them yourself, get in touch. I’ll be glad to go to work for you!