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You are here: Home / real estate marketing / Are you Confusing Your Web Visitors?

Are you Confusing Your Web Visitors?

November 6, 2014 by Marte Cliff

Here’s some good advice from the Bob Bly Direct Response letter: 

***Have only one call to action on your landing page***

Make sure your landing pages have only one call to action each.
You don’t want to confuse visitors with the opportunity to
subscribe to your mailing list and purchase a product on the
same page.

If your goal is to get mailing list subscribers, then make the
page’s call to action the opt-in form. Sell them a product in
your next series of e-mails. If your goal is to get the visitor
to buy, then make the page’s call to action an Add to Cart
Button.

Source: Pinpointe white paper, “Conversion-Optimized Landing
Pages.”

Have YOU ever come across a web page that asked you to go here, do this, and read that until you simply couldn’t decide what to do and left? 

I have – and I usually just leave!

So think about the purpose of each of your web pages – and include one call to action that coordinates with that purpose. 

Filed Under: real estate marketing, real estate self-promotion Tagged With: real estate prospecting, real estate self promotion

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

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