Are you using this lazy lie in your marketing materials?
Plenty of business people do.
I see it online. I see in in print ads. And it’s not just real estate people telling it – it’s everyone from our local accountant to garage mechanics to insurance salesmen to building contractors.
It annoys me first because it’s a lie. It annoys me second because it’s a lazy way to advertise your services.
What is this lie?
“I can handle all of your needs.”
Whatever it is that you do, take the time to tell your readers. They know you can’t do it “all,” so don’t make them guess about what you can do.
