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You are here: Home / real estate self-promotion / Are you using this lazy lie in your marketing materials?

Are you using this lazy lie in your marketing materials?

October 21, 2016 by Marte Cliff

Are you using this lazy lie in your marketing materials?

Plenty of business people do.

I see it online. I see in in print ads. And it’s not just real estate people telling it – it’s everyone from our local accountant to garage mechanics to insurance salesmen to building contractors.

It annoys me first because it’s a lie. It annoys me second because it’s a lazy way to advertise your services.

What is this lie?

“I can handle all of your needs.”

Whatever it is that you do, take the time to tell your readers. They know you can’t do it “all,” so don’t make them guess about what you can do.

 

 

Filed Under: real estate self-promotion Tagged With: real estate self promotion

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

Copyright 2015 - Marte Cliff, Copywriter | 1794 Blue Lake Road, Priest River, ID 83856 | 208-448-1479

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