Will you be attending holiday parties this year?
If so, remember that you may be meeting people who don’t know you or know that you are a real estate professional. That means you need to remember to…
Take along your business cards and your well-rehearsed elevator speech.
First, the business cards.
Put a good supply of business cards in your pocket or purse. Hopefully they’ll be cards that include your photo. If not, keep a pen handy so you can jot a note before handing over the card.
I know. Some will scoff and say that business cards are passe’. “Nobody uses those any more.” These folks will say that all you need to do is bump your cell phones or something to trade names and phone numbers. Sure you can, but there are some drawback to that.
- Not everyone has a cell phone affixed to their bodies.
- Not everyone with a cell phone wants to trade phone numbers with you.
- A name and number in a phone does not reveal your photo – making it much harder to remember you.
If you’re going to be meeting older relatives, some of them may not carry a cell phone. If you want to invite them to call you with questions about their neighborhood, etc. what will you do? Write your name and number on a napkin or some scrap of paper you might have with you?
Some people might think about contacting you with a question – or if they need an agent. But in the meantime, they don’t want you calling to annoy them. And since they don’t know you yet, they don’t know that you won’t do that.
The picture or the pen…
Consider this: You may not be the only real estate agent at that gathering. Then consider that the other agent might be obnoxious, or pushy, of a know-it-all. In other words, someone you wouldn’t want to establish contact with. Names aren’t easy to remember, especially when you’re meeting many people at the same time. And also especially if the evening included a few “adult beverages.”
You photo will help strangers remember that YOU were the nice one! If you have no photo, the note you write can set you apart. You might say something like “I enjoyed discussing classic cars with you.” Or, if you didn’t discuss anything specific, just write something along the lines of “I enjoyed meeting you.” Chances are the other agent will not do that.
Now for the elevator speech…
Hopefully you already have one and you just need to rehearse it a few times so you be sure to include everything.
What is “everything”?
First, it’s a brief summary of what you do and who you do it for. For instance, if you focus on helping first time buyers you could say: “I help first time buyers in (wherever you work) find a home that fits both them and their budget. I also introduce them to lenders who will help them get the best rates and terms.
If you’re a listing agent specializing in condos, you could say: “I assist condo owners in (name of area or subdivisions) in selling their units for the highest price in the least amount of time.
In other words, state what you do, where you do it, and who benefits. And keep it brief. The name came from being able to say it all while riding between 2 floors in an elevator.
You could embellish this a little by adding something about why you like doing what you do. For instance, if you’re helping first time buyers, you could say you love having the opportunity to meet and work with enthusiastic young people. If you’re selling homes in distress, you could say you enjoy helping stressed out homeowners avoid foreclosure.
If the other person is interested and asks questions you can then offer to send them your market reports or news about things going on that will affect real estate values in the community.
Than you can hand over your card with an invitation to call you any time they want information about real estate.