Your real estate grammar is important, because communication is important. When you add content to your web pages, write a blog post, or send a prospecting letter, you hope that readers will understand your message and react positively – and choose YOU for their agent. Grammar is defined as the whole system and structure of […]
What are your real estate strengths?
Have you given a lot of thought to your real estate strengths, or do you worry more about your weaknesses? If you’re like most people, you work on trying to improve in those areas where you are weak. But why? Why not spend your time working on getting even better at the things you do […]
Real estate pricing in 2022
What can you tell your listing clients about real estate pricing in 2022? I’m reading all sorts of things, and of course those things depend upon which market the writer is looking at when they state what is going on. One article stated that correct real estate pricing in 2022 means staying ahead of the […]
Your most important real estate client is…
Do you know who your most important real estate client is? The answer is easy. The one you’re working for right now is your most important real estate client. Last week master copywriter Bob Bly wrote about treating every copywriting client as the most important – no matter the size of the job or the […]
Real Estate Market Uncertainty
Have you been hearing and reading the mixed messages about home sales? They certainly convey real estate market uncertainty. Are real estate prices still rising or are they falling? A July 14 article in Mortgage News Daily says prices are still rising. You’d have to read the article to understand how they do that math. […]
Reasons for low response rates
You probably know there are many reasons for low response rates, both from your website and from your mailings. Reasons for low response rates include: Poor writing / bad grammar: If your web pages or letters seem garbled or confusing, people won’t read, let alone respond. Making your marketing all about you, rather than about […]
Recapture wasted time
How many hours do you waste in a day? I’m not thinking about hours you goof off because you want to, but hours you spend “on hold” between other tasks. If those lost hours annoy you, start now to recapture wasted time First, think about where those hours are going. They usually aren’t leaving in […]
Keyphrase repetition can wreck your message
You want the search engines to find you and send you visitors. So you use keywords and keyphrases to attract those who want the information you offer. But look out! Keyphrase repetition may help you accomplish that goal by giving you better search engine placement, but it might also have a negative effect. Remember, search […]
6 easy ways to lose a listing
You’ve got a hot lead on a listing, but who wants to work? It’s more relaxing to hang around the office complaining because you don’t make any money. With that in mind, here are 6 easy and foolproof ways to make sure you lose a listing! No, I know you don’t really want to lose […]
Reaching out to real estate prospects the right way
Last week’s message was about following a few simple rules when reaching out to real estate prospects. This week has to do with the content of your letters. You know that I believe reaching out to real estate prospects – whether by email or postal mail – is a wise idea. It keeps you top […]