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Effective agent bios aren’t about the agent..

June 7, 2023 by Marte Cliff Leave a Comment

Whether you call it your “about me” page, your profile, or your agent bio, it’s the one page on your website that is all about you. And yet… effective agent bios, really aren’t all about the agent. What ARE effective agent bios? You may have a different definition, but in my book, an effective agent […]

Filed Under: real estate success strategies Tagged With: real estate agent bio, real estate best practices

Grow your real estate career with gratitude

May 29, 2023 by Marte Cliff Leave a Comment

feeling good will help grow your real estate career

Gratitude can help you grow your real estate career in two ways – one that’s personal and the other that’s professional. So first, the personal side… Feeling good mentally and physically will help grow your real estate career. Expressing gratitude has both mental and physical benefits. According to the Mayo Clinic Health System“, feeling thankful […]

Filed Under: real estate success strategies Tagged With: real estate best practices

When you have to deal with a deficient real estate agent…

May 24, 2023 by Marte Cliff Leave a Comment

protect your clients from snoops

If you’ve been in real estate sales for long, at some point you’ve had to deal with a deficient real estate agent. They might be incompetent, or unethical, or dishonest, or just plain lazy. Some of them are just – I don’t know – unintelligent and lacking ambition might cover it. These are the ones […]

Filed Under: real estate best practices Tagged With: real estate success strategies

Free Real Estate Letters

May 15, 2023 by Marte Cliff Leave a Comment

get your free real estate letters right here

Have you ever visited my Freebies for Real Estate Agents page? If not, is it because you just didn’t notice that free real estate letters are available here? Or maybe you knew they were there, but you weren’t interested because you write all of your own material. If you never noticed that tab at the […]

Filed Under: free real estate letters Tagged With: real estate success strategies

Small errors can cause big fails

May 15, 2023 by Marte Cliff Leave a Comment

interruptions are small errors that cause big fails in communication

It’s amazing how such small errors can cause such big fails Call them stop signs, speed bumps, or potholes, these seemingly small errors can interrupt the flow of your messages, rendering them useless. Readers who had been nodding their heads in agreement or thinking “I didn’t know that,” will suddenly stop reading. They might re-read […]

Filed Under: real estate writing Tagged With: real estate grammar

When and why people need human copywriters

May 8, 2023 by Marte Cliff

Chat GPT can brainstorm with human copywriters

Chat GPT has everyone excited these days – and some of them are thinking there’s no more need for human copywriters. You now have artificial intelligence at your fingertips – do you really need human copywriters? If artificial intelligence can write anything and everything, including HTML code, why bother with human copywriters? Because while artificial […]

Filed Under: real estate writing Tagged With: real estate best practices, real estate marketing

The Pareto Principle in Real Estate

May 2, 2023 by Marte Cliff

the pareto principle and real estate

What does the Pareto Principle have to do with real estate? As it turns out, quite a lot. You know about the Pareto Principle, right? It’s otherwise known as the “80-20 rule.” This rule states that for many outcomes, approximately 80% of consequences come from 20% of the causes. And conversely, only 20% of the […]

Filed Under: Uncategorized

The role of emotion in real estate

April 26, 2023 by Marte Cliff

emotion in real estate is important

We know that when it comes to buying almost anything, we make our choices based on emotion, then justify them with logic. It’s true for a pair of shoes, and it’s true for a home. Don’t try to ignore the role of emotion in real estate, because it’s there, influencing how people behave. How many […]

Filed Under: real estate marketing Tagged With: real estate success strategies

Community pages and blogging = more clients

April 18, 2023 by Marte Cliff

community pages and blogging establish your expertise

Adding community pages and blogging about the communities you serve will identify you as an expert. And what buyer or seller wouldn’t prefer to work with an expert in his or her chosen community? Community pages serve two important purposes. First, they help would-be buyers decide where they want to live! When I write a […]

Filed Under: real estate success strategies Tagged With: real estate best practices, real estate blogging

Do you need a real estate resume’ or a bio?

April 11, 2023 by Marte Cliff

real estate resume

Every now and then someone writes to ask if I can write their real estate resume’. The answer is yes, of course. But then I seek to find out whether they really need a resume’ or a bio. There is a decided difference. One is factual and dry. The other is factual, but conversational and […]

Filed Under: real estate lead generation Tagged With: real estate marketing

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