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Real estate property descriptions should entice readers

May 24, 2022 by Marte Cliff

don't let your real estate property descriptions bore readers

Before your new listings can go live on MLS, you must provide real estate property descriptions. You might also use the descriptions on flyers, in blog posts, or on social media. A property description’s job is to work with the photos to entice readers and lead to showing appointments. So why are so many property […]

Filed Under: real estate marketing Tagged With: real estate property descriptions

Yes, your real estate profile is important

May 16, 2022 by Marte Cliff

your agent bio is important

In fact, according to www.business.com a website’s “about” page “yields more marketing muscle” than any other piece of content. One study found that more than half of web visitors go to the about page immediately after landing on the home page. That means your real estate profile – otherwise known as a bio – deserves […]

Filed Under: real estate agent bio Tagged With: real estate profile, real estate success strategies

It’s time to list unoccupied houses

May 9, 2022 by Marte Cliff

Back in February, when you were simply dealing with low inventory, I suggested prospecting to owners of second homes / vacation homes  and to owners of vacant homes. Now, I think they’re even better prospects than they were in February. Signs are pointing to prices leveling off or even dropping. In fact, last week Redfin […]

Filed Under: real estate marketing Tagged With: real estate success strategies

Develop your real estate niche – why and how

May 1, 2022 by Marte Cliff

knowledge is the key to a successful real estate niche

Creating a real estate niche is a scary thing for some agents. So is settling on a geographic area to work. These agents suffer from FOMO – fear of missing out. They are afraid that by focusing on a niche or a geographic area, they’re going to miss out on sales that are outside of […]

Filed Under: real estate niches Tagged With: real estate best practices, real estate success strategies

New agents: Before you go crazy…

April 25, 2022 by Marte Cliff

focus your marketing efforts

Before you go crazy… So you have a shiny new real estate license. Now what? Even though you may not have been forewarned in real estate school, now you have to get busy doing two things: Learning more about actually selling real estate. Marketing your services to gain clients. For top agents, learning more is […]

Filed Under: new real estate agent advice Tagged With: real estate best practices

Yes, spelling and grammar matter

April 18, 2022 by Marte Cliff

spelling and grammaar matter to communication

The reason why you write – whether it’s a blog post, a property description, a prospecting letter, or an email – is to communicate. You want your reader to clearly understand the information you’ve tried to convey. And that’s why spelling and grammar matter. Spelling and grammar matter in blog posts This week I came […]

Filed Under: Uncategorized

Upheaval in the housing market?

April 13, 2022 by Marte Cliff

change creates upheaval in the housing market

Are we about to see an upheaval in the housing market? It would not be surprising. Real estate experts who predicted a continuing rise in prices just a couple of months ago are now saying they aren’t so sure about that. In fact, I heard someone on TV predicting a crash. (But of course, you […]

Filed Under: real estate agent advice Tagged With: real estate best practices

Why so many fail at real estate

April 4, 2022 by Marte Cliff

false expectations lead many to fail at real estate

Statistics show that 87% of the people who obtain a license fail at real estate and drop out within 5 years. WHY do so many fail at real estate? My observations over the past 30+ years tell me that people fail at real estate for 5 primary reasons. False expectations – becoming licensed for the […]

Filed Under: real estate career Tagged With: real estate success

Selling homes for transferees

March 29, 2022 by Marte Cliff

transferee being welcomed to new office

Part 5 in the “Where to Find Listings” series. Do you live near a military base or a major corporate headquarters? Have you thought about how many people who work in those places are transferred each year? Selling homes for transferees could give you steady work. This is a group of people who actually need […]

Filed Under: Uncategorized

New construction can lead to listings

March 19, 2022 by Marte Cliff

new home construction can lead to listings

(Where to find listings, part 4) New construction can lead to listings in three ways. Granted, these are long-term marketing commitments and aren’t likely to bring you a new listing today, but you never know. While agents across the country are facing a shortage of listings, homeowners are hesitating, and no one can blame them. […]

Filed Under: real estate opportunities Tagged With: real estate success strategies

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