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Real estate promotion in 2023

July 19, 2023 by Marte Cliff

promotion in 2023 should include story telling

Do we need to make adjustments to our promotional content in 2023? I keep reading that things have changed. Consumers have become more skeptical and almost numbed to most sales pitches. People have never wanted to be “sold,” but today we are more likely than ever to turn away from a blatant sales pitch. Therefore, […]

Filed Under: real estate promotion 2023 Tagged With: real estate marketing

Do you practice real estate goal doing?

July 9, 2023 by Marte Cliff

Implement real estate goal doing today

Do you practice real estate goal doing, or only real estate goal setting? An email last week from Graham McGregor presented an interesting point. There’s a huge difference between setting a goal and reaching it. In his email, he coined the term “goal doing,” and I thought it was a good one. We’re told by […]

Filed Under: real estate success strategies Tagged With: real estate goals

Are you a secret real estate agent?

July 5, 2023 by Marte Cliff

Hiding your identity makes you a secret real estate agent.

It’s possible. You are a secret real estate agent to most of the world if your website doesn’t reveal your location. And, you’re a secret to most of the rest if you don’t talk about your career and actively market your services. Not revealing your location is just as bad as not having a website […]

Filed Under: real estate career Tagged With: real estate self promotion

Baby Boomers Again the Largest Buying Segment

June 29, 2023 by Marte Cliff

baby boomers buy homes

Did you know that baby boomers make up the largest percentage of home buyers today? And did you know that studies show that women over 50 control a mammoth percentage of the nation’s wealth? It’s true. Baby boomers slid from the top spot for a couple of years as millennials advanced to #1. But that […]

Filed Under: real estate marketing Tagged With: marketing to seniors, real estate prospecting

New real estate agents – if you are one or remember being one…

June 19, 2023 by Marte Cliff

new real estate agents are confused and unsure

If you know (or knew) what to do in those first weeks as a new real estate agent, you are among the lucky few. Most of us who remember those days remember thinking “Now what?” We didn’t yet know just how much we didn’t yet know, but we knew we needed to get started – […]

Filed Under: new real estate agent advice Tagged With: real estate best practices, real estate career

If that house just isn’t selling…

June 13, 2023 by Marte Cliff

abandoned house isn't selling

A recent Active Rain Q&A entry asked if agents agreed with the statement that if a house isn’t selling the only reason why is the price. Nothing more and nothing less. Some agents did agree. They said anything would sell if it was listed at the right price. Others said no, that answer is way […]

Filed Under: Uncategorized

Effective agent bios aren’t about the agent..

June 7, 2023 by Marte Cliff

Whether you call it your “about me” page, your profile, or your agent bio, it’s the one page on your website that is all about you. And yet… effective agent bios, really aren’t all about the agent. What ARE effective agent bios? You may have a different definition, but in my book, an effective agent […]

Filed Under: real estate success strategies Tagged With: real estate agent bio, real estate best practices

Grow your real estate career with gratitude

May 29, 2023 by Marte Cliff

celebrate your real estate self-confidence!

Gratitude can help you grow your real estate career in two ways – one that’s personal and the other that’s professional. So first, the personal side… Feeling good mentally and physically will help grow your real estate career. Expressing gratitude has both mental and physical benefits. According to the Mayo Clinic Health System“, feeling thankful […]

Filed Under: real estate success strategies Tagged With: real estate best practices

When you have to deal with a deficient real estate agent…

May 24, 2023 by Marte Cliff

protect your clients from snoops

If you’ve been in real estate sales for long, at some point you’ve had to deal with a deficient real estate agent. They might be incompetent, or unethical, or dishonest, or just plain lazy. Some of them are just – I don’t know – unintelligent and lacking ambition might cover it. These are the ones […]

Filed Under: real estate best practices Tagged With: real estate success strategies

Free Real Estate Letters

May 15, 2023 by Marte Cliff

get your free real estate letters right here

Have you ever visited my Freebies for Real Estate Agents page? If not, is it because you just didn’t notice that free real estate letters are available here? Or maybe you knew they were there, but you weren’t interested because you write all of your own material. If you never noticed that tab at the […]

Filed Under: free real estate letters Tagged With: real estate success strategies

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