Do we need to make adjustments to our promotional content in 2023? I keep reading that things have changed. Consumers have become more skeptical and almost numbed to most sales pitches. People have never wanted to be “sold,” but today we are more likely than ever to turn away from a blatant sales pitch. Therefore, […]
Do you practice real estate goal doing?
Do you practice real estate goal doing, or only real estate goal setting? An email last week from Graham McGregor presented an interesting point. There’s a huge difference between setting a goal and reaching it. In his email, he coined the term “goal doing,” and I thought it was a good one. We’re told by […]
Are you a secret real estate agent?
It’s possible. You are a secret real estate agent to most of the world if your website doesn’t reveal your location. And, you’re a secret to most of the rest if you don’t talk about your career and actively market your services. Not revealing your location is just as bad as not having a website […]
Baby Boomers Again the Largest Buying Segment
Did you know that baby boomers make up the largest percentage of home buyers today? And did you know that studies show that women over 50 control a mammoth percentage of the nation’s wealth? It’s true. Baby boomers slid from the top spot for a couple of years as millennials advanced to #1. But that […]
New real estate agents – if you are one or remember being one…
If you know (or knew) what to do in those first weeks as a new real estate agent, you are among the lucky few. Most of us who remember those days remember thinking “Now what?” We didn’t yet know just how much we didn’t yet know, but we knew we needed to get started – […]
If that house just isn’t selling…
A recent Active Rain Q&A entry asked if agents agreed with the statement that if a house isn’t selling the only reason why is the price. Nothing more and nothing less. Some agents did agree. They said anything would sell if it was listed at the right price. Others said no, that answer is way […]
Effective agent bios aren’t about the agent..
Whether you call it your “about me” page, your profile, or your agent bio, it’s the one page on your website that is all about you. And yet… effective agent bios, really aren’t all about the agent. What ARE effective agent bios? You may have a different definition, but in my book, an effective agent […]
Grow your real estate career with gratitude
Gratitude can help you grow your real estate career in two ways – one that’s personal and the other that’s professional. So first, the personal side… Feeling good mentally and physically will help grow your real estate career. Expressing gratitude has both mental and physical benefits. According to the Mayo Clinic Health System“, feeling thankful […]
When you have to deal with a deficient real estate agent…
If you’ve been in real estate sales for long, at some point you’ve had to deal with a deficient real estate agent. They might be incompetent, or unethical, or dishonest, or just plain lazy. Some of them are just – I don’t know – unintelligent and lacking ambition might cover it. These are the ones […]
Free Real Estate Letters
Have you ever visited my Freebies for Real Estate Agents page? If not, is it because you just didn’t notice that free real estate letters are available here? Or maybe you knew they were there, but you weren’t interested because you write all of your own material. If you never noticed that tab at the […]