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Small errors can cause big fails

May 15, 2023 by Marte Cliff

interruptions are small errors that cause big fails in communication

It’s amazing how such small errors can cause such big fails Call them stop signs, speed bumps, or potholes, these seemingly small errors can interrupt the flow of your messages, rendering them useless. Readers who had been nodding their heads in agreement or thinking “I didn’t know that,” will suddenly stop reading. They might re-read […]

Filed Under: real estate writing Tagged With: real estate grammar

When and why people need human copywriters

May 8, 2023 by Marte Cliff

Chat GPT can brainstorm with human copywriters

Chat GPT has everyone excited these days – and some of them are thinking there’s no more need for human copywriters. You now have artificial intelligence at your fingertips – do you really need human copywriters? If artificial intelligence can write anything and everything, including HTML code, why bother with human copywriters? Because while artificial […]

Filed Under: real estate writing Tagged With: real estate best practices, real estate marketing

The Pareto Principle in Real Estate

May 2, 2023 by Marte Cliff

the pareto principle and real estate

What does the Pareto Principle have to do with real estate? As it turns out, quite a lot. You know about the Pareto Principle, right? It’s otherwise known as the “80-20 rule.” This rule states that for many outcomes, approximately 80% of consequences come from 20% of the causes. And conversely, only 20% of the […]

Filed Under: Uncategorized

The role of emotion in real estate

April 26, 2023 by Marte Cliff

emotion in real estate is important

We know that when it comes to buying almost anything, we make our choices based on emotion, then justify them with logic. It’s true for a pair of shoes, and it’s true for a home. Don’t try to ignore the role of emotion in real estate, because it’s there, influencing how people behave. How many […]

Filed Under: real estate marketing Tagged With: real estate success strategies

Community pages and blogging = more clients

April 18, 2023 by Marte Cliff

community pages and blogging establish your expertise

Adding community pages and blogging about the communities you serve will identify you as an expert. And what buyer or seller wouldn’t prefer to work with an expert in his or her chosen community? Community pages serve two important purposes. First, they help would-be buyers decide where they want to live! When I write a […]

Filed Under: real estate success strategies Tagged With: real estate best practices, real estate blogging

Do you need a real estate resume’ or a bio?

April 11, 2023 by Marte Cliff

real estate resume

Every now and then someone writes to ask if I can write their real estate resume’. The answer is yes, of course. But then I seek to find out whether they really need a resume’ or a bio. There is a decided difference. One is factual and dry. The other is factual, but conversational and […]

Filed Under: real estate lead generation Tagged With: real estate marketing

Show new construction home buyers why they need you.

April 3, 2023 by Marte Cliff

new construction home buyers with builders representative

Is now a good time to pursue new construction home buyers? Yes, because there is still a shortage of homes on the market. And no wonder. If a homeowner has a house with a 3% mortgage, why would he or she want to move and be subject to a rate twice that high? Most would […]

Filed Under: real estate prospecting Tagged With: home buyer prospecting

Four ways to find just married or soon-to-be married couples.

April 2, 2023 by Marte Cliff

prospect to soon-to-be-married couples

NOW is a wonderful time to begin real estate prospecting to soon-to-be-married couples. Why? Because according to Brides.com, “wedding season extends from late spring and continues through early fall, with weddings peaking in June and September.” And it’s easy to appeal to them. In fact, I have a prospecting letter set designed to offer good […]

Filed Under: real estate success strategies Tagged With: real estate prospecting

Attract your favorite real estate clients.

March 27, 2023 by Marte Cliff

attract your favorite real estate clients

Wouldn’t your working life be a lot more pleasant if you were able to attract more of your favorite real estate clients? You can attract more of your favorite real estate clients, and the first step is to identify them. Who are your favorite real estate clients? And why are they your favorites? Do you […]

Filed Under: real estate success strategies Tagged With: real estate niche marketing

7 reasons to read your real estate agent bio today.

March 20, 2023 by Marte Cliff

is your bio boring?

You really should take a few minutes to read your own real estate agent bio today. And then you should do it again every few months. Research shows that the “about” page is one of the 3 most visited pages on a real estate agent’s website. The top 3 are the home page, the property […]

Filed Under: real estate success strategies Tagged With: real estate marketing

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