You want your agent website to promote your service and help you gain more clients. Right? If it doesn’t accomplish that goal, it isn’t doing you much good. With that in mind, consider these best practices for your agent website First, your agent website should reveal your name Being a “secret agent” isn’t going to […]
Yes, send real estate valentines!
You know that staying in touch with past clients is important. If they loved your service, they’ll not only give you repeat business, but send referrals your way – as long as you don’t let them forget you. What better way to stay top-of-mind and let them know you appreciate them than with real estate […]
The truth about real estate promotion
When you studied hard and earned your shiny new real estate license, did you know that real estate promotion would be a job requirement? Did you know that without it, your career would never really get off the ground? Did you know that it was not something you could put off until later – after […]
Sneaky grammatical errors can destroy your message
Some grammatical errors jump off the page at the reader. Sneaky grammatical errors, however, just give the reader a feeling that something is “off,” but what is it? We have to re-read to find the problem, and of course that interrupts the entire flow of information. These errors wouldn’t be so common, except for the […]
Real estate writing – a refresher
Writing to your real estate prospects, clients, past clients, and those in your sphere is important. So is writing for your blog. Doesn’t it follow then that real estate writing is important enough to do well? I think so, but there is still plenty of evidence that poor practices abound. So – this week is […]
Features, benefits, and “So what?”
You know the difference between real estate features and benefits – right? And you know that simply listing the features of your new listing isn’t enough to get someone excited about your new listing. After all, people buy with emotion, then justify the decision with logic. You need features combined with benefits to satisfy both. […]
Do you use real estate press releases?
Do you send out press releases to help promote your real estate services? If you use real estate press releases, good for you. If you don’t, why not? I know, if you aren’t using them, your first thought might be “Because I don’t do anything newsworthy.” But think about the other news you see in […]
Prospecting and farming – what is the difference
Aren’t real estate prospecting and farming the same thing? Almost, but not quite. When you send prospecting letters, you’re hoping to find someone who wants to sell right now. When you send farming letters, such as the geographic territory letters, you’ll be glad if someone needs you immediately, but you’re really building long-term relationships. You’re […]
How about some good will to end the year?
This post is a partial repeat of a post I wrote back in 2016 in response to a group notice from LinkedIn entitled “How to crush your competitors on social media in 30 days.” I didn’t click through, because I didn’t want to know how to crush my competitors. I still don’t. One of my […]
Time to polish your elevator speech, among other things
Will you be attending Christmas and New Year’s parties? Then it’s time to polish your elevator speech, because you may be meeting people who ask “What do you do?” Remember to keep your elevator speech short, sweet, and detailed. Please don’t say “I sell real estate.” Instead, tell them who you help and where you […]