Every occupation carries a stereotype – positive or negative. For far too long, the real estate stereotype has been negative. In fact, until recently, real estate agents were rated as the 3rd least trustworthy individuals in the workplace. They were only surpassed by used car salesmen and members of congress. (Another story, and beyond sad!) […]
Email or direct mail – which should you use?
If you can’t decide whether to use email or direct mail, consider this information from Bob Bly’s monthly newsletter: Want to boost your open rates? Then test direct mail against your emails. According to the Data & Marketing Association (DMA), up to 90% of direct mail gets opened, compared with only 20% to 30% of […]
The problem with real estate prospecting letters
You know I believe in real estate prospecting letters, both for direct postal mail and for email continuity campaigns. That’s why I offer a wide variety of letters ready to personalize and send. Agents who use them report back that they work – or they let me know by purchasing more sets. They also hire […]
How to create a unique real estate agent bio
You’ve heard that your agent bio is important. And it is. But a clone won’t do the job. If you want results, you need a unique real estate agent bio. What is a unique real estate agent bio? It’s a bio that could not be used for any other agent, because it is about you […]
Are you insulting your real estate prospects?
No, you wouldn’t do that intentionally. But if you want to capture expired listings and FSBO’s, you could be insulting your real estate prospects by accident. First, think about the homeowners with expired listings. If you say they chose the wrong agent last time, you’ll be insulting your real estate prospects. When you’re trying to […]
8 ways to fill your real estate client pipeline before winter
Are you looking forward to a prosperous fall and winter season – or are you worried because your real estate client pipeline is not yet full? It’s never fun when you can’t look forward and see money coming in, but it’s even worse during the holiday season, when you want to buy gifts, entertain, or […]
The simple cure for real estate writers’ block.
When you’re in business, there are times when you have to write, and you have to do it now. Unfortunately, that time crunch is often what triggers real estate writers’ block. If you don’t enjoy writing, you can use my letter sets for prospecting and you can hire me or another writer to create your […]
If you want more real estate listings ….
You want more real estate listings, right? Unless you work exclusively with buyers, the answer is yes. If you want more real estate listings, you must first believe in yourself. You must believe that you deserve those listings and that you will serve your clients well. Otherwise, your own thoughts and actions will limit your […]
Make it easy …
It’s been a long while since I’ve nagged about things like grammar, word usage, spelling, etc. – so it must be time to get back to talking about words. However, today I’m thinking about a different aspect of writing – the appearance of your words on the page. A message in my in-box brought this […]
What Makes You an Outstanding Real Estate Agent?
Do you know what makes you an outstanding real estate agent? When it comes to being outstanding, agents fall into several categories: Those who know what makes them an outstanding real estate agent, and use it in their marketing Those who know, but are too shy or reserved to use it in marketing Those who […]