With all the things you need to learn and do in order to be successful, is there really one most important real estate success skill? Yes, because without this skill, your career will be sunk long before you’ve had time to learn the other skills. What is this important real estate success skill? The ability […]
Build a group of real estate referral partners
Do you already have a group of real estate referral partners? If not, isn’t it time to create one? Since referrals are the best kind of leads you can get, I think so. What are real estate referral partners? They are people who regularly send referrals to you – and to whom you return the […]
If you want to be successful in real estate
The path to success is the same as in any other profession. If you want to be successful in real estate, you must do what others won’t or don’t do. Sure, some agents get by and even make a small living by doing the minimum. But when you do what they don’t do by adding […]
Spend your real estate marketing dollars wisely
Inflation is taking a bite out of everyone’s budgets, which makes it more important than ever to spend your real estate marketing dollars wisely. Yes, you need to spend money, but you don’t need to waste it. Recently our postal carrier delivered a prime example of wasting marketing dollars. It was an oversized card, with […]
How will you adjust to the new real estate market?
As has become normal, real estate market news is confusing and a bit contradictory. In this new real estate market, Redfin is reporting that home sales in July were down 19.3% year over year, and that 21% of sellers dropped their asking prices in July. But yet, home prices were increasing by 7.7%. New listings […]
For real estate grammar, go with medium-well
Your real estate grammar is important, because communication is important. When you add content to your web pages, write a blog post, or send a prospecting letter, you hope that readers will understand your message and react positively – and choose YOU for their agent. Grammar is defined as the whole system and structure of […]
What are your real estate strengths?
Have you given a lot of thought to your real estate strengths, or do you worry more about your weaknesses? If you’re like most people, you work on trying to improve in those areas where you are weak. But why? Why not spend your time working on getting even better at the things you do […]
Real estate pricing in 2022
What can you tell your listing clients about real estate pricing in 2022? I’m reading all sorts of things, and of course those things depend upon which market the writer is looking at when they state what is going on. One article stated that correct real estate pricing in 2022 means staying ahead of the […]
Your most important real estate client is…
Do you know who your most important real estate client is? The answer is easy. The one you’re working for right now is your most important real estate client. Last week master copywriter Bob Bly wrote about treating every copywriting client as the most important – no matter the size of the job or the […]
Real Estate Market Uncertainty
Have you been hearing and reading the mixed messages about home sales? They certainly convey real estate market uncertainty. Are real estate prices still rising or are they falling? A July 14 article in Mortgage News Daily says prices are still rising. You’d have to read the article to understand how they do that math. […]