You know that follow-up is essential.
When a new real estate prospect gets in touch, you need to “stay on their radar” so they don’t forget you and move on to some other agent. Likewise, you need to stay in touch with past clients and members of your sphere of influence so they don’t forget you and call someone else when they need help with real estate.
If you try to do it one person and one letter at a time, it isn’t easy. When you get busy with current clients that follow-up can get shoved to the back burner – and that’s not good.
Whether you’re using email or postal mail, the easiest and most reliable way to make sure you stay consistent with follow-up is to put those messages on autopilot.
Autoresponders take the work out of email follow-up because you can upload all your messages at once, then set them to go out on pre-set dates or in a pre-set series each time someone opts in.
If you’re using postal mail, printing a whole series of letters at one time and writing the “send date” where the stamp goes is also easier.
That said, you do need to be careful.
If any of your messages make reference to a holiday or any other date – such as daylight savings time changes – make sure that they are scheduled to go out an appropriate time.
Otherwise, you could end up looking as silly as the marketers who write in January to say “The Holidays will soon be here!”
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