Copy By Marte

Professional Real Estate Copywriting

Real Estate Copyrighting
MENUMENU
  • Real Estate Prospecting Letters
    • Real Estate Prospecting Letters
      • Why Send Real Estate Prospecting Letters?
    • Custom Real Estate Prospecting Letters
    • Real Estate Prospecting FAQ
    • Prospecting: Why Send Multiple Letters?
    • Real estate investor prospecting letters
    • Prospecting Tips
      • Real Estate Postal Prospecting System
      • Why Drip Marketing?
    • Discount Codes for real estate prospecting letters
  • Agent Bios
    • Agent Bios
    • Real Estate Team Bios
    • bios for new real estate agents
    • real estate bio questionnaire
  • Marte's Blog
  • About Me
    • Contact Marte
    • Why Choose Copy by Marte?
    • My Bio
    • Testimonials
    • Fees
    • Samples
    • Web Copy Samples
    • Policies
  • Freebies for Real Estate Agents
  • Real Estate Copywriting FAQ
  • Real Estate Copywriting Advice
  • The value of first time buyers
  • Real Estate Blog Posts for Busy Agents
    • Real Estate Blog Posts for listing agents
  • Newsletter Opt-in
  • Real Estate Press Releases and Articles
  • Real Estate Books!
  • Your Real Estate Agent Website
  • Real Estate Property Descriptions
  • Real Estate Community Pages
You are here: Home / real estate success strategies / Be ready for a real estate surge when the crisis ends

Be ready for a real estate surge when the crisis ends

April 20, 2020 by Marte Cliff

Will you be ready for the real estate surge when this crisis ends?

When this crisis has finally passed, we should see a huge real estate surge. That hopefully means that you’ll be busy a real estate surge is comingbeyond belief.

It also means that now is the time to take care of tasks you won’t have time for later.

We’ve already gone over getting your real estate bio in top shape, checking your website for broken links, and adding new content.

We’ve discussed cleaning up your lists, re-connecting with past clients and everyone in your sphere, and ramping up your prospecting activities.

But of course, there’s always more to do.

First, if you haven’t already done so – research virtual tour options.

I’m hearing that there’s some disparity both in pricing and in the features offered, so taking time to check out the options should be beneficial. If you’re an expert photographer, it might even be worth the investment to purchase your own equipment and software.

I do think virtual tours could turn out to be the wave of the future, as potential buyers take advantage of the opportunity to view homes and narrow their choices without leaving their living rooms.

If so, it will save you a considerable amount of time (and gasoline). You (hopefully) won’t be touring homes that will be rejected the minute the buyers walk in the door.

I do see a drawback, as you won’t be spending as much time in the company of buyers. You won’t be able to watch their reactions to see what features they love – or dislike. Perhaps you can set up phone conferences in which you view the virtual tour together. Then you can gather any questions they have while tuning in to their feelings.

Then, since you have extra time, why not use it to explore new niche opportunities?

Choose based on your interests and your liking for the people, homes, land, or businesses you will deal with. Remember that enjoying your work is a big part of being successful, so steer clear of niches where you don’t enjoy the people, the circumstances, or the properties.

If you think new homes have no charm, steer clear of new construction. If you think 100 year-old houses should be torn down, stay away from historic homes.

If you think “old people talk too much,” don’t go for senior relocation. If you love hearing the stories, go for it!

Once you’ve chosen your niche, become the expert – now, while you have the time to study and research.

If you’ve chosen a geographic area, study it until you can answer any question a buyer might ask.

Get the map and learn where the streets are. If there are bus routes, mark them on your map. Learn the quickest paths to major arterials for getting to work, school, shopping, recreation, and health care.

Study the nearby shopping, dining, and recreational opportunities. Check out the parks – and the dog parks!

Next, learn all about the services available – and what they cost. If the area has neighborhoods with homeowners associations, learn their regulations and restrictions. Find out which neighborhoods or condominiums do and don’t allow pets – and which are seniors only.

Become familiar with everything related to government – like the taxes, the zoning, and any restrictions that apply to homes and residents.

Specialized niches present other learning opportunities.

For instance, if you want to list homes in probate, you need to learn all the rules that govern selling a house in probate. Be able to give them the kind of advice offered in my Probate Advice letter set – and to explain why it’s important.

If you want to help people with 1031 exchanges, you must know the rules, the timelines, the options, and the people who are necessarily involved with such transactions. Get acquainted with attorneys, financial advisors, and qualified intermediaries who handle 1031 exchanges.

If you want to list and sell fixer properties, learn the ins and outs of the loan programs that will allow buyers to finance those houses. Then learn which lenders offer those programs. It wouldn’t hurt for you to also learn enough about construction to be able to point out issues that warrant closer inspection.

If you want to sell waterfront homes or lots, learn the regulations that govern setback requirements, docks, building size, etc.

Every specialized niche offers an opportunity for you to become the expert – and the go-to person in your marketplace. Choose a niche that you’ll love and get educated before the real estate surge hits.

Even if you are strictly a listing agent, knowing the answers to questions buyers ask will make you a star.

Buyers will be the other side of the real estate surge…

You’d benefit from becoming an expert on loans that are available. Does your State or County offer help to first time buyers? What is it and where do they apply? How about special programs for teachers and first responders?

Are there lenders in your community that offer better rates for “Jumbo Loan” borrowers? Find out!

You shouldn’t offer lending advice, but you CAN make buyers aware of the opportunities and point them toward the people who can guide and help them.

The good news is, you can get all that education by using your computer and your telephone.

Once you’ve chosen your niche, start prospecting!

While it’s true that many buyers and sellers won’t take action just yet, you’ll benefit from being the agent they think of first when that day comes.

Come to my prospecting letters page to choose letters that will help you fill your pipeline. (I don’t have letters for every niche, but the selection does keep growing.)

Surge Image courtesy of pakorn at FreeDigitalPhotos.net

Filed Under: real estate success strategies Tagged With: real estate niche

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

Copyright 2015 - Marte Cliff, Copywriter | 1794 Blue Lake Road, Priest River, ID 83856 | 208-448-1479

Copyright © 2023 · News Pro Theme on Genesis Framework · WordPress · Log in