Wouldn’t your working life be a lot more pleasant if you were able to attract more of your favorite real estate clients? You can attract more of your favorite real estate clients, and the first step is to identify them. Who are your favorite real estate clients? And why are they your favorites? Do you […]
7 reasons to read your real estate agent bio today.
You really should take a few minutes to read your own real estate agent bio today. And then you should do it again every few months. Research shows that the “about” page is one of the 3 most visited pages on a real estate agent’s website. The top 3 are the home page, the property […]
Are you burning your real estate bridges?
Are you burning your real estate bridges? Hopefully you don’t burn many of them, because at some time in the future, one (or many) of them might be very profitable! Are you burning real estate bridges by dropping people from your list because they don’t take action quickly? Are you assuming that if they’re not […]
Real estate mind-share is a key to success
As you know, there are several keys to long-term success. Real estate mind-share is just one of them, but an important one. Your real estate website is important, and it should be jammed full of useful information. However, it is limited in one important way. That is, that people generally don’t start looking at real […]
Can your real estate attire affect your success?
Can your real estate attire affect your success as an agent? If you aren’t dressing appropriately for a real estate professional, it very well could. As we all know, strangers judge us for a variety of reasons. Our attire is one of those reasons. If you look unprofessional, or if your attire seems to see […]
What do real estate professionals do?
Last week I shared what Chat GPT spit out when asked about the top 10 complaints about real estate agents. One of those was “unprofessionalism.” So what are they talking about? What do real estate professionals do that unprofessional agents don’t do? The computer gave me a list, but I’ll add to it here from […]
Complaints about real estate agents
Last week I told you that I had asked ChatGPT to tell me the top ten complaints about real estate agents. Eight of those complaints seemed reasonable. The last two, I believe were misplaced. They seem to me a bit like blaming the waitress if the chef overcooks your steak. You’ll have to see if […]
Realtors: Are you tempted to use AI to write your blog posts?
For the past week or two I’ve been hearing more and more about the wonders of AI (artificial intelligence). Some say you can save time and money by using AI to write your blog posts. As a result of all the chatter, I’ve been looking into it and have listened to a couple of panel […]
Put real estate systems in place to help you succeed
Succeeding in 2023 will be easier with these four real estate systems in place. First, you’ll benefit from a system that shows you where to spend your marketing dollars. The first real estate system every agent needs is one that keeps track of where your clients come from. Not leads, but actual clients – because […]
How real estate agents can thrive in 2023
Can real estate agents really thrive in 2023? After all, the reports coming in say that real estate sales are down and we should expect them to stay down for the foreseeable future. They expect a continuation of the trend toward fewer home sales and a drop in home prices. That makes sense, considering higher […]