How many hours do you waste in a day? I’m not thinking about hours you goof off because you want to, but hours you spend “on hold” between other tasks. If those lost hours annoy you, start now to recapture wasted time First, think about where those hours are going. They usually aren’t leaving in […]
Keyphrase repetition can wreck your message
You want the search engines to find you and send you visitors. So you use keywords and keyphrases to attract those who want the information you offer. But look out! Keyphrase repetition may help you accomplish that goal by giving you better search engine placement, but it might also have a negative effect. Remember, search […]
6 easy ways to lose a listing
You’ve got a hot lead on a listing, but who wants to work? It’s more relaxing to hang around the office complaining because you don’t make any money. With that in mind, here are 6 easy and foolproof ways to make sure you lose a listing! No, I know you don’t really want to lose […]
Reaching out to real estate prospects the right way
Last week’s message was about following a few simple rules when reaching out to real estate prospects. This week has to do with the content of your letters. You know that I believe reaching out to real estate prospects – whether by email or postal mail – is a wise idea. It keeps you top […]
Write effective real estate prospecting letters
It’s easy to get carried away with day-to-day issues and forget to follow marketing basics. This is true in lead generation of all kinds, and especially true in attempting to write effective real estate prospecting letters. So this week let’s go back and re-visit the basics of writing effective real estate prospecting letters. Never begin […]
Real estate property descriptions should entice readers
Before your new listings can go live on MLS, you must provide real estate property descriptions. You might also use the descriptions on flyers, in blog posts, or on social media. A property description’s job is to work with the photos to entice readers and lead to showing appointments. So why are so many property […]
Yes, your real estate profile is important
In fact, according to www.business.com a website’s “about” page “yields more marketing muscle” than any other piece of content. One study found that more than half of web visitors go to the about page immediately after landing on the home page. That means your real estate profile – otherwise known as a bio – deserves […]
It’s time to list unoccupied houses
Back in February, when you were simply dealing with low inventory, I suggested prospecting to owners of second homes / vacation homes and to owners of vacant homes. Now, I think they’re even better prospects than they were in February. Signs are pointing to prices leveling off or even dropping. In fact, last week Redfin […]
Develop your real estate niche – why and how
Creating a real estate niche is a scary thing for some agents. So is settling on a geographic area to work. These agents suffer from FOMO – fear of missing out. They are afraid that by focusing on a niche or a geographic area, they’re going to miss out on sales that are outside of […]
New agents: Before you go crazy…
Before you go crazy… So you have a shiny new real estate license. Now what? Even though you may not have been forewarned in real estate school, now you have to get busy doing two things: Learning more about actually selling real estate. Marketing your services to gain clients. For top agents, learning more is […]