Yes, the economy is in chaos. Extreme inflation and high mortgage interest rates are causing an upheaval in the real estate market. Some who were potential buyers are now either out of the running or will be forced to choose a much lower priced home. Some (previously potential) sellers who have low interest mortgages will […]
Why not just email?
Postage is expensive. Why not just email your prospecting letters? And why not just email past clients and friends? For several reasons. You should not “just email” because: Emailing to those who have not given you permission is called spamming. You can get kicked off your CRM for doing it. An open rate of 17 […]
Danger! Thin ice! – Stay safely within your field of expertise
How many times has a buyer or seller asked you a question that was legally outside of your field of expertise? More importantly, how many times did you answer one of those questions without thinking about the liability? Always Avoid the Unauthorized Practice of Law As an agent, you’ve been schooled in real estate law, […]
Have You Read Your Own Website Lately?
You should read your own website carefully – especially if it isn’t bringing you as much business as you’d like. Your website and its content are even more important now than they were a year or two ago. Why? Because of AI. More about that in a minute. Take the time to read your own […]
Your First Real Estate Prospecting Letter
If you’re a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that you’re now an agent. You now need to write your first real estate prospecting letter. Your first thought might be “My sphere of influence? I don’t have any influence!” […]
Use New Listings to Generate More New Listings
“Just Listed” cards inform neighbors of new offerings in hopes of finding a buyer among their friends and family members. Unfortunately, not all spend the time or money to send them. That’s a shame, because they can do that and so much more. In fact, every new listing can be used to generate more new […]
Are you only a sales person, or are you also a real estate educator?
Your ability to educate may play a large part in your success as a real estate agent. Your clients might not say it, because they might not realize it, but they do need to be educated. Even people who have purchased and sold a home or two in the past need some education, simply because […]
Could Expired Listings become your real estate niche?
When I wrote the original of this article several years ago, it was about both expired listings and FSBO’s. I asked if they were worth pursuing. I said it depended upon where you are in your career, and whether you’ve settled on a niche or a geographic territory. At that time, expired listings and FSBO’s […]
Success Attracts Success
Success attracts success for a simple reason. Despite saying – and perhaps even believing – that we are independent thinkers, we humans really are herd animals. We want the safety and security of having or doing what others have or have done and are doing. That’s why we tend to choose the café with the […]
How to address objections in real estate
You know real estate clients will have objections. You also know they might or might not voice their objections out loud. In many cases, however, you know what at least some of those objections will be. That gives you the opportunity to address them before they become insurmountable. Years ago, I read an article about […]
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