First, my definition of real estate agent success: I believe that you can claim real, lasting success once the bulk of your clients come from referrals and repeat business. You can definitely be financially successful before that happens, but constantly attracting new clients does require a great deal of marketing. That said, a few years […]
The reasons for cancelled real estate listings
Have you had cancelled real estate listings? If so, did you cancel them or did the clients cancel them? And if you cancelled, was it for real or was it to avoid having the listing show up as expired? I can understand going with cancelled rather than expired if your clients just want a breather […]
How to communicate with real estate prospects
If you want to communicate with real estate prospects, you must ensure that you are speaking a language they comprehend. You might all speak English, but if you speak “text” or “real estate,” and your prospects don’t, your words may simply confuse. As more and more people are texting, those texting abbreviations are slipping more […]
Real Estate Self-confidence is a Key to Success
Your real estate self-confidence will affect your success in acquiring listings, in gaining buyers, in securing signed-around purchase agreements, and in taking your transactions from agreement to closing. When you have self-confidence you approach your career with positivity. It affects your language, your posture, and your actions. It affects your marketing activities. It affects the […]
Reliable real estate niches
In this time of low inventory and rising interest rates, are there still reliable real estate niches? Yes, and agents who follow these reliable real estate niches will always have listing clients. The first is military, because Uncle Sam will keep right on moving people around. Many of those service members have purchased homes and […]
Your Real Estate Bio – a guide to successful creation
Before you hire a writer or begin composing your real estate bio, take time to think about the information you’ll want to include. Your real estate bio is important. Marketing studies show that the “about” page is one of the 4 most important pages on a service provider’s website. It’s also an important component in […]
Sloppy Copy will get you every time
Sloppy copy will make you look foolish, so… Never Hit “Send” Without Self-editing One day my mail brought a promotion for would-be copywriters. It was all about teaching you to write copy that sells, and how to run a successful copywriting business. The whole message was “formulatic.” It had the scarcity – only 20 spots, […]
Writing prospecting letters – the basics
Whether they’re sent by postal mail or emailed, correctly written prospecting letters work. Correctness in writing prospecting letters begins with your salutation. One of the 3 things I learned in college was that you must never begin a letter with “Dear Sir.” If possible, you should use a person’s name – and you absolutely must […]
Real estate marketing – how much is too much?
There’s an old saying in sales: “Always be marketing.” And that’s what you need to do if you want to build a solid career and income in real estate sales. Further, if you want to succeed, your real estate marketing must go in several directions. You must market your services in general. Unless you’ve decided […]
Avoid showing bias in real estate
Showing bias in real estate can destroy your reputation, and with it, your career. But why am I telling you. You wouldn’t show bias anyway, would you? You’re always careful not to discriminate, and not to say anything that could be considered discriminating – even when answering a client’s questions could be helpful to them. […]