When you need to find listing prospects, look to your local newspaper. Here is where the events of people’s lives are recorded and shared, for better or for worse. You will likely have to do additional research to find contact information for the people involved, but if you’re eager to find listing prospects, that’s a […]
Real estate marketing and success
“I can’t afford it” are words that can sink your real estate career before it even gets started. And sadly, those are words that I’ve heard from a good number of new agents. They’ve been told that real estate marketing and success are tied together, but… They tell me that they know they need a […]
Absentee owners of vacant houses are good listing prospects
Where to find listings, part 2: My last post was about prospecting to the owners of second homes / vacation homes. These are people who can sell and still have somewhere to live. Other people who don’t “need” their homes are the absentee owners of vacant houses. Obviously, they’re living somewhere else. How many absentee […]
Where to find listings, part 1
The old saying “List to last” couldn’t be truer than it is today. Agents who only work with buyers can find themselves working harder than ever, but not getting to the closing table. That’s what happens when there are far more buyers than sellers. And it leaves agents wondering where to find listings. In this, […]
Best practices for your agent website
You want your agent website to promote your service and help you gain more clients. Right? If it doesn’t accomplish that goal, it isn’t doing you much good. With that in mind, consider these best practices for your agent website First, your agent website should reveal your name Being a “secret agent” isn’t going to […]
Yes, send real estate valentines!
You know that staying in touch with past clients is important. If they loved your service, they’ll not only give you repeat business, but send referrals your way – as long as you don’t let them forget you. What better way to stay top-of-mind and let them know you appreciate them than with real estate […]
The truth about real estate promotion
When you studied hard and earned your shiny new real estate license, did you know that real estate promotion would be a job requirement? Did you know that without it, your career would never really get off the ground? Did you know that it was not something you could put off until later – after […]
Sneaky grammatical errors can destroy your message
Some grammatical errors jump off the page at the reader. Sneaky grammatical errors, however, just give the reader a feeling that something is “off,” but what is it? We have to re-read to find the problem, and of course that interrupts the entire flow of information. These errors wouldn’t be so common, except for the […]
Real estate writing – a refresher
Writing to your real estate prospects, clients, past clients, and those in your sphere is important. So is writing for your blog. Doesn’t it follow then that real estate writing is important enough to do well? I think so, but there is still plenty of evidence that poor practices abound. So – this week is […]
Features, benefits, and “So what?”
You know the difference between real estate features and benefits – right? And you know that simply listing the features of your new listing isn’t enough to get someone excited about your new listing. After all, people buy with emotion, then justify the decision with logic. You need features combined with benefits to satisfy both. […]