Copy By Marte

Professional Real Estate Copywriter

Real Estate Copyrighting

What AI looks for = What your prospects are looking for

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Lately we’ve been talking about how AI chooses the agents it will recommend when a consumer asks it questions such as: How do I find a real estate agent experienced with equine properties near [city]? Who is the best probate real estate agent in [city]? Is there an agent in [city] who specializes in helping […]

Practice gratitude every day

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This is an article I first wrote at Thanksgiving time a few years ago. But considering all things, it seems even more important today. We set aside one day a year to give thanks. Then, all too often, we forget about it the rest of the time. Isn’t that silly? If you practice gratitude every […]

Establish yourself as the real estate expert in your community

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Another way to establish yourself as a real estate expert in your community… Attend meetings of the Planning & Zoning Commission and the City Council. Here’s why it will help: First, being there and hearing what’s going on will give you an inside track on what’s happening or about to happen in your community. You […]

I chatted with ChatGPT about real estate, and I learned…

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Yes, it does feel a bit strange to chat with a machine, but… I guess that’s today’s reality!   I wanted to know how AI chooses the agents it recommends to buyers and sellers who are searching for specific assistance. So I asked. Before I get into what ChatGPT had to say, I have to ask […]

Why good prospecting letters never begin with “I”

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Good prospecting letters never begin with “I” or “We,” and there’s a very good reason why. It isn’t because it sounds a bit rude and self centered, although it does. It’s because of a fact which many of us would rather not believe. That fact is that our readers really don’t care about us. What […]

Small errors can cause costly real estate fails

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It’s amazing how such small errors can cause such costly real estate fails. Call them stop signs, speed bumps, or potholes, these seemingly small errors can interrupt the flow of your messages, rendering them useless. Readers who had been nodding their heads in agreement or thinking “I didn’t know that,” will suddenly stop reading. They […]

How to close more sales as a real estate buyer’s agent

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To close more sales, you need more qualified buyer clients. Unfortunately, the reality today is that not everyone who wants to buy a home is qualified to do so. That means three things for you as an agent who wants to close more sales with real estate buyers. You’ll need an abundance of leads in […]

Google cares about grammar

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Real estate grammar matters: When you are well-spoken, you garner respect. When you use good grammar & spelling in writing, you communicate clearly. When you communicate clearly, you’ll get more listings and help more buyers. When you communicate clearly, you’ll have an easier time getting to closing. Grammar goofs, misspelled words, and typos interrupt the […]

To do business with senior citizens, avoid making assumptions

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If you want to do business with senior citizens, avoid making assumptions about them.   Instead of making assumptions, talk to senior citizens the same way you would talk to any other prospect. Don’t assume that you know what they want or need, and don’t EVER call an 80-year-old “honey” or “dear” unless you address everyone […]