It’s easy to get carried away with day-to-day issues and forget to follow marketing basics. This is true in lead generation of all kinds, and especially true in attempting to write effective real estate prospecting letters. So this week let’s go back and re-visit the basics of writing effective real estate prospecting letters. Never begin […]
Real estate property descriptions should entice readers
Before your new listings can go live on MLS, you must provide real estate property descriptions. You might also use the descriptions on flyers, in blog posts, or on social media. A property description’s job is to work with the photos to entice readers and lead to showing appointments. So why are so many property […]
Yes, your real estate profile is important
In fact, according to www.business.com a website’s “about” page “yields more marketing muscle” than any other piece of content. One study found that more than half of web visitors go to the about page immediately after landing on the home page. That means your real estate profile – otherwise known as a bio – deserves […]
It’s time to list unoccupied houses
Back in February, when you were simply dealing with low inventory, I suggested prospecting to owners of second homes / vacation homes and to owners of vacant homes. Now, I think they’re even better prospects than they were in February. Signs are pointing to prices leveling off or even dropping. In fact, last week Redfin […]
Develop your real estate niche – why and how
Creating a real estate niche is a scary thing for some agents. So is settling on a geographic area to work. These agents suffer from FOMO – fear of missing out. They are afraid that by focusing on a niche or a geographic area, they’re going to miss out on sales that are outside of […]
New agents: Before you go crazy…
Before you go crazy… So you have a shiny new real estate license. Now what? Even though you may not have been forewarned in real estate school, now you have to get busy doing two things: Learning more about actually selling real estate. Marketing your services to gain clients. For top agents, learning more is […]
Yes, spelling and grammar matter
The reason why you write – whether it’s a blog post, a property description, a prospecting letter, or an email – is to communicate. You want your reader to clearly understand the information you’ve tried to convey. And that’s why spelling and grammar matter. Spelling and grammar matter in blog posts This week I came […]
Upheaval in the housing market?
Are we about to see an upheaval in the housing market? It would not be surprising. Real estate experts who predicted a continuing rise in prices just a couple of months ago are now saying they aren’t so sure about that. In fact, I heard someone on TV predicting a crash. (But of course, you […]
Why so many fail at real estate
Statistics show that 87% of the people who obtain a license fail at real estate and drop out within 5 years. WHY do so many fail at real estate? My observations over the past 30+ years tell me that people fail at real estate for 5 primary reasons. False expectations – becoming licensed for the […]
Selling homes for transferees
Part 5 in the “Where to Find Listings” series. Do you live near a military base or a major corporate headquarters? Have you thought about how many people who work in those places are transferred each year? Selling homes for transferees could give you steady work. This is a group of people who actually need […]