Is now a good time to pursue new construction home buyers? Yes, because there is still a shortage of homes on the market. And no wonder. If a homeowner has a house with a 3% mortgage, why would he or she want to move and be subject to a rate twice that high? Most would […]
Four ways to find just married or soon-to-be married couples.
NOW is a wonderful time to begin real estate prospecting to soon-to-be-married couples. Why? Because according to Brides.com, “wedding season extends from late spring and continues through early fall, with weddings peaking in June and September.” And it’s easy to appeal to them. In fact, I have a prospecting letter set designed to offer good […]
Attract your favorite real estate clients.
Wouldn’t your working life be a lot more pleasant if you were able to attract more of your favorite real estate clients? You can attract more of your favorite real estate clients, and the first step is to identify them. Who are your favorite real estate clients? And why are they your favorites? Do you […]
7 reasons to read your real estate agent bio today.
You really should take a few minutes to read your own real estate agent bio today. And then you should do it again every few months. Research shows that the “about” page is one of the 3 most visited pages on a real estate agent’s website. The top 3 are the home page, the property […]
Are you burning your real estate bridges?
Are you burning your real estate bridges? Hopefully you don’t burn many of them, because at some time in the future, one (or many) of them might be very profitable! Are you burning real estate bridges by dropping people from your list because they don’t take action quickly? Are you assuming that if they’re not […]
Real estate mind-share is a key to success
As you know, there are several keys to long-term success. Real estate mind-share is just one of them, but an important one. Your real estate website is important, and it should be jammed full of useful information. However, it is limited in one important way. That is, that people generally don’t start looking at real […]
Can your real estate attire affect your success?
Can your real estate attire affect your success as an agent? If you aren’t dressing appropriately for a real estate professional, it very well could. As we all know, strangers judge us for a variety of reasons. Our attire is one of those reasons. If you look unprofessional, or if your attire seems to see […]
What do real estate professionals do?
Last week I shared what Chat GPT spit out when asked about the top 10 complaints about real estate agents. One of those was “unprofessionalism.” So what are they talking about? What do real estate professionals do that unprofessional agents don’t do? The computer gave me a list, but I’ll add to it here from […]
Complaints about real estate agents
Last week I told you that I had asked ChatGPT to tell me the top ten complaints about real estate agents. Eight of those complaints seemed reasonable. The last two, I believe were misplaced. They seem to me a bit like blaming the waitress if the chef overcooks your steak. You’ll have to see if […]
Realtors: Are you tempted to use AI to write your blog posts?
For the past week or two I’ve been hearing more and more about the wonders of AI (artificial intelligence). Some say you can save time and money by using AI to write your blog posts. As a result of all the chatter, I’ve been looking into it and have listened to a couple of panel […]