Are you satisfied with your current share of the real estate market? If not, now is a very good time to increase your share of the real estate market by examining what you’re doing to attract business. If you’re spending time and money without the results you want, it could be time to make adjustments. […]
About FOMO
Why should you care about FOMO? Because FOMO (fear of missing out) has stopped numerous agents from choosing and pursuing a niche. Many, especially new agents, tell me that they don’t want to choose a niche because they don’t want to exclude anyone. They need every buyer or seller they can get. We can all […]
Real Estate Expectations are Crucial
Real estate expectations have a huge impact on outcomes, both for you as agents and for your clients. Let’s begin at the beginning, back to when you first decided to become an agent. Were your real estate expectations reasonable, or did you think real estate would be an easy job that would instantly give you […]
Can you rely on social media to bring you new real estate clients?
The original version of this article appeared 2 1/2 years ago. While the impact of social media has not changed, other things have – such as the advent of “Becoming the Answer” to AI inquiries. It’s an exciting new world – and one in which YOU can leapfrog over the mega-sites! Can you or should […]
Why should anyone hire you to sell their home?
Do people know why anyone should hire you to sell their real estate? Do they know why they need your help in purchasing a home? Not even just you. Do people know why anyone should hire ANY real estate agent? That question comes from an interesting conversation I had last week… Last December I broke […]
Your listings can be the AI answer to real estate queries – here’s how
Writing property descriptions has never been listed as one of a real estate agent’s favorite activities. However, it is a required/necessary activity, and property descriptions can be a fantastic tool for getting your listings sold. It all depends upon how you go about it. I recall my secretary chiding everyone in the office (including me) […]
Yes, AI can make you a top agent, but NOT by writing your copy
Is your inbox flooded with messages from people who want to teach you how to use AI to streamline your writing and all the miscellaneous tasks related to running your business? Mine is. I even read one today that promised to teach me how to upload volumes of my own writing so that AI could […]
Big news from Google…
Following is a post that my partner, Florian Mopin, wrote on Active Rain. On May 19th, at Google I/O 2026, they rolled out an “intelligent” search box powered by Gemini that can take more than text (images, files, video, even tabs). But the bigger change is what happens after you search. Instead of a list […]
How to get true real estate client feedback
Real estate client feedback is important, but only if your clients are giving you truthful answers. Why wouldn’t your past real estate clients give you truthful feedback answers? Possibly because you don’t give them the opportunity. I’ve been asked to give feedback many times when it was impossible to do so. One of those times […]
One more way to give value-added service to real estate clients…
Both home buyers and home sellers rely on their real estate agents for guidance and a variety of services. And most agents try to fulfill those needs. But far too many agents let their buyers and sellers down regarding one critical detail: the home inspection. They might explain what the inspection findings mean and they […]
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