Do you send out press releases to help promote your real estate services? If you use real estate press releases, good for you. If you don’t, why not? I know, if you aren’t using them, your first thought might be “Because I don’t do anything newsworthy.” But think about the other news you see in […]
Prospecting and farming – what is the difference
Aren’t real estate prospecting and farming the same thing? Almost, but not quite. When you send prospecting letters, you’re hoping to find someone who wants to sell right now. When you send farming letters, such as the geographic territory letters, you’ll be glad if someone needs you immediately, but you’re really building long-term relationships. You’re […]
How about some good will to end the year?
This post is a partial repeat of a post I wrote back in 2016 in response to a group notice from LinkedIn entitled “How to crush your competitors on social media in 30 days.” I didn’t click through, because I didn’t want to know how to crush my competitors. I still don’t. One of my […]
Time to polish your elevator speech, among other things
Will you be attending Christmas and New Year’s parties? Then it’s time to polish your elevator speech, because you may be meeting people who ask “What do you do?” Remember to keep your elevator speech short, sweet, and detailed. Please don’t say “I sell real estate.” Instead, tell them who you help and where you […]
Your real estate reputation depends on this…
A good real estate reputation takes time to build, but it doesn’t take much time at all to destroy. You already know that things like being on time, filling out paperwork correctly, and being scrupulously honest are building blocks of a good reputation. Another one is responding to both clients and other agents in a […]
FHA Conforming Loan Limits Raised
Tuesday the Federal Housing Finance Agency announced that FHA conforming loan limits for Fannie Mae and Freddie Mac backed mortgages have risen to meet the Housing Price Index. In most U.S. Counties, that means the FHA conforming loan limits will raise an average of 18%. For single family home loans the limit will rise from […]
How will rising home prices affect your marketing efforts?
This week’s email brought the news that Redfin says home prices are now at all all-time high, and still rising. Prices are up 14% over this time last year. Is this true in YOUR community? Are home prices going to continue to rise? The premise of the article is that the rising cost of rents, […]
What your personal real estate website tells prospects
Your personal real estate website, when written well, can attract the clients you want most. It’s all a matter of filling it with information that reveals your expertise, your personality, and of course your location. Every page should reference your location and the area you serve, just so visitors know they’re in the right place. […]
Time for prospecting to homeowners in distress?
Is it time for prospecting to homeowners in distress? It looks like it. According to Mortgage News Daily now that the moratorium on foreclosures has been over for 3 months, foreclosure filings are increasing. Notice of default filings are on the rise… Filings were up 5% in October compared to September, with 20,587 properties subject […]
The demise of Zillow Offers – impacts and lessons
The demise of Zillow Offers will have an impact on the real estate market. Whether that impact will be positive or negative for you remains to be seen. So think about it, and be prepared. It also should stand as a practical lesson for both real estate people and investors. More about that later. One […]