There’s an old saying in sales: “Always be marketing.” And that’s what you need to do if you want to build a solid career and income in real estate sales. Further, if you want to succeed, your real estate marketing must go in several directions. You must market your services in general. Unless you’ve decided […]
Avoid showing bias in real estate
Showing bias in real estate can destroy your reputation, and with it, your career. But why am I telling you. You wouldn’t show bias anyway, would you? You’re always careful not to discriminate, and not to say anything that could be considered discriminating – even when answering a client’s questions could be helpful to them. […]
Real estate promotion in 2023
Do we need to make adjustments to our promotional content in 2023? I keep reading that things have changed. Consumers have become more skeptical and almost numbed to most sales pitches. People have never wanted to be “sold,” but today we are more likely than ever to turn away from a blatant sales pitch. Therefore, […]
Do you practice real estate goal doing?
Do you practice real estate goal doing, or only real estate goal setting? An email last week from Graham McGregor presented an interesting point. There’s a huge difference between setting a goal and reaching it. In his email, he coined the term “goal doing,” and I thought it was a good one. We’re told by […]
Are you a secret real estate agent?
It’s possible. You are a secret real estate agent to most of the world if your website doesn’t reveal your location. And, you’re a secret to most of the rest if you don’t talk about your career and actively market your services. Not revealing your location is just as bad as not having a website […]
Baby Boomers Again the Largest Buying Segment
Did you know that baby boomers make up the largest percentage of home buyers today? And did you know that studies show that women over 50 control a mammoth percentage of the nation’s wealth? It’s true. Baby boomers slid from the top spot for a couple of years as millennials advanced to #1. But that […]
New real estate agents – if you are one or remember being one…
If you know (or knew) what to do in those first weeks as a new real estate agent, you are among the lucky few. Most of us who remember those days remember thinking “Now what?” We didn’t yet know just how much we didn’t yet know, but we knew we needed to get started – […]
If that house just isn’t selling…
A recent Active Rain Q&A entry asked if agents agreed with the statement that if a house isn’t selling the only reason why is the price. Nothing more and nothing less. Some agents did agree. They said anything would sell if it was listed at the right price. Others said no, that answer is way […]
Effective agent bios aren’t about the agent..
Whether you call it your “about me” page, your profile, or your agent bio, it’s the one page on your website that is all about you. And yet… effective agent bios, really aren’t all about the agent. What ARE effective agent bios? You may have a different definition, but in my book, an effective agent […]
Grow your real estate career with gratitude
Gratitude can help you grow your real estate career in two ways – one that’s personal and the other that’s professional. So first, the personal side… Feeling good mentally and physically will help grow your real estate career. Expressing gratitude has both mental and physical benefits. According to the Mayo Clinic Health System“, feeling thankful […]