A good real estate reputation takes time to build, but it doesn’t take much time at all to destroy. You already know that things like being on time, filling out paperwork correctly, and being scrupulously honest are building blocks of a good reputation. Another one is responding to both clients and other agents in a […]
FHA Conforming Loan Limits Raised
Tuesday the Federal Housing Finance Agency announced that FHA conforming loan limits for Fannie Mae and Freddie Mac backed mortgages have risen to meet the Housing Price Index. In most U.S. Counties, that means the FHA conforming loan limits will raise an average of 18%. For single family home loans the limit will rise from […]
How will rising home prices affect your marketing efforts?
This week’s email brought the news that Redfin says home prices are now at all all-time high, and still rising. Prices are up 14% over this time last year. Is this true in YOUR community? Are home prices going to continue to rise? The premise of the article is that the rising cost of rents, […]
What your personal real estate website tells prospects
Your personal real estate website, when written well, can attract the clients you want most. It’s all a matter of filling it with information that reveals your expertise, your personality, and of course your location. Every page should reference your location and the area you serve, just so visitors know they’re in the right place. […]
Time for prospecting to homeowners in distress?
Is it time for prospecting to homeowners in distress? It looks like it. According to Mortgage News Daily now that the moratorium on foreclosures has been over for 3 months, foreclosure filings are increasing. Notice of default filings are on the rise… Filings were up 5% in October compared to September, with 20,587 properties subject […]
The demise of Zillow Offers – impacts and lessons
The demise of Zillow Offers will have an impact on the real estate market. Whether that impact will be positive or negative for you remains to be seen. So think about it, and be prepared. It also should stand as a practical lesson for both real estate people and investors. More about that later. One […]
Real estate in the holiday season
How will you approach real estate in the holiday season? For all practical purposes, the holiday season begins with Halloween. From now through New Year’s Day the holidays will have at least some impact on most people’s lives – and on their behavior with regard to real estate. When it comes to real estate in […]
Don’t send one real estate prospecting letter
There is simply no point in sending one real estate prospecting letter. If you’re lucky, you’ll get a 1% response. And that’s only if you’re lucky. After you’ve made the effort to gather a good list, you want a better response. And you can get it… Instead of one real estate prospecting letter, send a […]
What to do if you’re not getting listings
With fewer listings than buyers in the market right now, getting listings is more important than ever. So what can you do if you’re not getting listings? Determine the reason why you are not getting listings. It’s not just “luck of the draw” that’s holding you back. There’s some reason, so use the same approach […]
How to overcome the real estate stereotype
Every occupation carries a stereotype – positive or negative. For far too long, the real estate stereotype has been negative. In fact, until recently, real estate agents were rated as the 3rd least trustworthy individuals in the workplace. They were only surpassed by used car salesmen and members of congress. (Another story, and beyond sad!) […]