Copy By Marte

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Your Power and Your Posture

June 30, 2015 by Marte Cliff

snarling dog

When a dog is threatened or wishes to be threatening, the hair stands up on his back and he bars his teeth. He may also growl. When a cat is threatened, his hair is apt to stand out over his whole body while he hisses. When a bird is threatened, it fluffs it’s feathers. Why? […]

Filed Under: Positive attitude, real estate self-promotion, real estate success Tagged With: real estate prospecting, real estate success

Always keep your cool

June 17, 2015 by Marte Cliff

divorcing COVID movers

Real estate is a “people business,” and because it is, you’re going to meet all kinds. Some you’ll enjoy and some will test your patience, but “losing your cool” over them is never a good idea. Not long ago I read a rant written by an agent who had blown up at his buyer client. The […]

Filed Under: real estate self-promotion, real estate success Tagged With: real estate marketing, real estate self promotion, real estate success

Are Real Estate Agents Searching for New Sources of Business?

June 13, 2015 by Marte Cliff

As you may know, in addition to custom real estate copywriting for individual clients, I offer more than 40 different sets of pre-written prospecting and staying in touch letters. While I haven’t created any charts or kept exact track, I do watch the trends and see which letters are most popular at a given time. At […]

Filed Under: real estate marketing, real estate prospecting Tagged With: real estate marketing, real estate prospecting

Once upon a time …

June 8, 2015 by Marte Cliff

Once upon a time, here in the mountains of North Idaho, real estate agents did no marketing. This was before the days of email, Internet, and smart phones – back when newspaper advertising, yard signs, and well-located offices with large signs drew in clients and customers. I don’t know if it was the same across […]

Filed Under: real estate marketing, real estate self-promotion Tagged With: real estate marketing, real estate self promotion

Are YOUR emails mobile friendly?

June 5, 2015 by Marte Cliff

Do you use email for prospecting? Do you use it for keeping in touch with past clients and your sphere of influence?  If so, then you need to consider four things: More and more people are reading their email on their smart phones, so therefore… It needs to be easy to read on a small screen. Your […]

Filed Under: real estate marketing, real estate prospecting Tagged With: real estate marketing, real estate prospecting, real estate self promotion

Is Real Estate Responsible for Family Disconnect?

May 23, 2015 by Marte Cliff

old cabin

While doing research for a client today, I happened on an article about real estate past, present, and future.  It began with the fact that our early settlers lived in small cabins with no running water and certainly no electricity. Families with several children all ate, slept, and relaxed in one room. Beds were often […]

Filed Under: trends in real estate Tagged With: real estate trends

For a More Appealing Agent Bio, Remove the I’s

May 20, 2015 by Marte Cliff

Your “about me” page – also known as your profile, or agent bio, is supposed to be about you. It’s the only page on your entire website that should be about you. This is where you can brag a little about your expertise, tell what you have to offer, and share some insight into who […]

Filed Under: real estate agent bio, real estate self-promotion Tagged With: real estate agent bio, real estate self-promotion

Timing is everything in marketing

May 19, 2015 by Marte Cliff

When you send a marketing message you hope that it will arrive at its destination at a time when the recipient is open to hearing it. That could mean a time when their postal mail box or their inbox isn’t so full that they toss everything possible without looking. That could mean a time when […]

Filed Under: real estate marketing, real estate prospecting Tagged With: real estate marketing, real estate prospecting

Want to be a master marketer? Don’t annoy David!

May 10, 2015 by Marte Cliff

David Ogilvy is one of those “old masters” whose books are recommended reading for every aspiring copywriter. They have nothing to do with electronic delivery, and everything to do with appealing to human nature to get the product or service sold. Over the course of a career that spanned 50 years and $100 million worth […]

Filed Under: real estate marketing Tagged With: real estate marketing

If you market real estate to millennials, consider this…

May 4, 2015 by Marte Cliff

Do you sell real estate to and for millennials? If so, you might want to consider what research tells us about this segment of our society: Millennials (those born from 1981-2000): –Believe relationships are more important than the organization. –Desire open, authentic, constant, and real-time information. –Want to offer opinions and input on how work […]

Filed Under: real estate marketing, Uncategorized Tagged With: real estate marketing

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I can help - Just drop me a line at:
marte@copybymarte.com
or call me at 208-448-1479

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