Copy By Marte

Professional Real Estate Copywriter

Real Estate Copyrighting

What to Do if Your Real Estate Business is Declining…

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Sometimes even experienced agents go through periods of decline in their businesses. For years things went well and they had all the clients they needed without making much effort to market themselves. And now… getting the listings has become difficult. What’s the cure? First, you need to rejuvenate your enthusiasm – and that’s not always […]

Real Estate Prospecting Can’t Be a One-time Shot

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Choose your target, then market consistently. Over the years I’ve met agents who mistakenly felt that direct mail for real estate prospecting was the same as direct response marketing. They thought they “should” get results from just one mailing. Unfortunately for them, studies show that if they have the right list they might get a […]

Real estate self-promotion: Always make it easy for your prospects.

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Real estate self-promotion: Always make it easy for your prospects. When you write to a specific prospect, or even send a newsletter to many prospects, you might invite them to visit you here on Active Rain or to connect with you on Facebook, Twitter, LinkedIn, etc. You’re hoping to make a good connection, get better […]

Yes, You Do Need a Photo on that Business Card

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Last week on Active Rain agents got into a spirited discussion about photos on business cards. Some say yes and others say absolutely not. Some who are against it say it doesn’t look professional. After all, doctors and lawyers don’t have their photos on their cards. Are you a doctor or a lawyer? I don’t […]

If your ads aren’t getting the results you crave…

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“The following information appears courtesy of Bob Bly’s Direct Response Letter.” *Online ads and landing pages should use similar wording*** Check the bounce rates on the landing pages you wish would generate more business. If they’re too high and conversions are too low, you may have a message match problem. To know for sure, look […]

Do Borrowers Really Need a Local Lender?

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No, your clients don’t need to choose a local lender any more. What’s important is that a lender is licensed in your state and gives your clients personal service. And that can easily be done via phone, email, and Fax. As you know, electronic signatures are now recognized as legal, so most of the time […]

Try Real Estate Networking – in Reverse

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Are you networking – talking to as many people as possible when you attend social events, handing out your cards, and taking names? Then are you following up with an email or a call? Maybe you’re even sending a special report after the event.   Those are positive activities, but only if you’re “Networking in […]

What did you do today to build your real estate business?

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What did you do today to build your business? The thing about building a real estate career is that the need to market your services never ends. You need to keep doing something every day to meet a new prospect, to nurture a current prospect, to connect with a past client, or to put your […]

Where can a new real estate agent find listings?

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Quite often, a new real estate agent begins with serving buyers, but nearly everyone wants to have some listings as well, so how do you go about getting them? Start developing your own geographic territory. Choose a neighborhood you know well, then learn everything you don’t already know about it. For instance, learn all about […]