Do you really need to build your business by tearing down someone else?
It reminds me of the office gossip who tries to make themselves look good by pointing out someone else’s errors.
At any rate… a group notice from LinkedIn one day got me thinking about the terminology some use in talking about building business.
And I don’t like it.
One message was “How to crush your competitors on social media in 30 days.” I didn’t click through – I don’t want to know how to crush my competitors.
- I do want to know how to reach more people who need my services.
- I do want to know what additional services I could offer to benefit my clients.
- I do want to keep learning more about SEO – for my client’s benefit as well as my own.
- I do want to know how to keep improving my craft.
I don’t want to know how to crush my competitors.
With about a million real estate professionals in the U.S. and who knows how many more in other countries, I believe there’s enough business for all of us.
We have enough violence in the world – especially right now. We have enough ill-will and hate. We don’t need more.
So instead of finding ways to “crush” our competitors, it seems like we should all be focused on ways to improve our own services – and on ways to let those prospective clients know how we can benefit them.
Instead of focusing on negative ways to build our businesses, how about we focus on positive ways?
I know – perhaps it’s just terminology. But words convey feelings and energy. It’s negative energy and I don’t want and can’t use any negative energy in my life.
What do you think?
Image courtesy of David Castillo Dominici / FreeDigitalPhotos.net
