Does your real estate marketing help clients choose you by clearly showing who you serve and where you do it? Does it lead people to you who will appreciate your expertise, trust you, and make your life easier because you do know the answers to their questions? Does it help clients choose you? Or does […]
How often should you send drip marketing messages?
Drip marketing is a tried and true method of staying top of mind with prospects you hope to turn into clients. But how often should you send drip marketing messages. How much is too much? How much is not enough? Agents who purchase my pre-written real estate prospecting letters do sometimes write or call me […]
Drip marketing builds relationships
“Drip marketing” sounds drippy. Several people have told me so. They said I should quit calling it that. Maybe so. “Continuity marketing” sounds a bit more professional, doesn’t it? How about “lead nurturing?” Does that sound even better? It doesn’t really matter what you call it, just so you use it in prospecting, because… …its […]
Real Estate Marketing – Automate for Consistent Marketing
Prospecting is one of those activities that real estate agents know they must do, but one that gets shoved to the bottom of the list during busy times. They’ll probably remember to hand out a business card when they meet someone new, but getting a marketing piece written and sent to their sphere of influence […]
Real Estate Agents – Are you reaching out to FSBO sellers?
…or are you afraid that prospecting to FSBO sellers might make you seem too “pushy?” Because they’re trying to sell without the aid of a real estate agent, you might think they don’t want to hear from you. And you’d be right about some of them. But not all. Some of them may be trying […]