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5 Rules for writing prospecting letters to homeowners

June 8, 2018 by Marte Cliff

success or failure in real estate marketing

Your real estate prospecting letters can bring good results, or they can do nothing at all. It all depends upon whether you follow these five rules or writing prospecting letters. Rule #1 for writing ANY letters – Never, ever begin with “I” or “We.” It’s your prospecting letter, but it’s not about you. If you […]

Filed Under: drip marketing, real estate marketing, real estate prospecting, real estate self-promotion Tagged With: real estate prospecting, real estate prospecting letters, real estate self promotion

Do you make these crucial email mistakes?

January 11, 2018 by Marte Cliff

email your real estate sphere of influence monthly

Email is fast and convenient, but it’s also scary. Not only can it live virtually forever, it can be forwarded on – and on – and on. That’s why we all need to be careful not to make crucial mistakes when writing to clients, prospective clients, past clients, and any of the other professionals who […]

Filed Under: drip marketing, real estate prospecting, real estate self-promotion, real estate success Tagged With: drip marketing for real estate, email marketing, real estate marketing, real estate success

Real Estate Marketing – Automate for Consistent Marketing

February 8, 2017 by Marte Cliff

Prospecting is one of those activities that real estate agents know they must do, but one that gets shoved to the bottom of the list during busy times. They’ll probably remember to hand out a business card when they meet someone new, but getting a marketing piece written and sent to their sphere of influence […]

Filed Under: drip marketing, real estate prospecting Tagged With: drip marketing, real estate prospecting

The Relationship-Building Value of Drip Marketing

February 6, 2017 by Marte Cliff

consistent real estate follow-up via email

The name “drip marketing” doesn’t sound very glamorous. In fact it sounds kind of, well, drippy. But its value in building relationships with your clients and prospects is far from drippy. Used in a permission-based e-mail campaign, or in a postal mail campaign, drip marketing does more than remind your prospects that you exist. It […]

Filed Under: drip marketing, real estate marketing Tagged With: drip marketing for real estate, real estate marketing

Real Estate Agents – Are you reaching out to FSBO sellers?

January 18, 2017 by Marte Cliff

…or are you afraid that prospecting to FSBO sellers might make you seem too “pushy?” Because they’re trying to sell without the aid of a real estate agent, you might think they don’t want to hear from you. And you’d be right about some of them. But not all. Some of them may be trying […]

Filed Under: drip marketing, real estate prospecting Tagged With: drip marketing for real estate, real estate prospecting, real estate success

Drip Marketing: How much is too much, or not enough?

October 9, 2016 by Marte Cliff

agents with self-confidence market hevily

How Often Should You Send those Drip Marketing Messages? Obviously, the agent who once sent me ten messages in one day was overdoing it, especially since he followed that with 2-4 messages per day for the next couple of weeks. Of course, given the content and quality of his messages, even one was too much […]

Filed Under: drip marketing, real estate marketing, real estate prospecting Tagged With: drip marketing for real estate, real estate marketing, real estate prospecting

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