It all started when I tried to find a particular book on copywriting… I have 5 different book cases and I’m ashamed to say, they haven’t been sorted into any reasonable order. So, I decided I would attempt to do so. In addition to making a good start on putting copywriting books with copywriting books, […]
Happy Independence Day!
Two hundred forty-one years ago, a group of brave patriots signed a document that became one of the greatest in the history of political liberty. Shortly after the signing, John Adams wrote to his wife, telling her that this day should be celebrated forever onward – with parades, with games, sports, guns, bells, bonfires and […]
Fraud – Thwarted!
Fraud – Thwarted! Back in February I got a notice from Pay Pal that a $97 letter purchase was in dispute. The buyer claimed that he had not placed that order – someone else must have stolen his email address and used his Pay Pal account. I said that was crazy. His Pay Pal account […]
The Power of “Thank You”
Do you say “thanks” to the people you pay to do a job? Not long ago I followed a long gripe session about how rude people are lately. How they never say “Good job” or even a simple “thanks” to their writers, graphic artists, web designers, etc. And it’s true. While some greatly-appreciated customers do say […]
Stage yourself for success
“Stage” yourself to present a professional image Do you judge people by how they look? Of course you do. We all do. So stop and take a critical look at how you look when you set out to win new customers. Your attire: Your clothes make a huge difference, and the trick here is to make […]
Will you call me or should I call you?
Do you often make phone appointments with clients? I do so quite often. Agents I’ve corresponded with via email and who are interested in a bio, web copy, or perhaps a brochure often want to get together and talk before making a commitment. Other times we need to get together to clarify some points while […]
Your Power and Your Posture
When a dog is threatened or wishes to be threatening, the hair stands up on his back and he bars his teeth. He may also growl. When a cat is threatened, his hair is apt to stand out over his whole body while he hisses. When a bird is threatened, it fluffs it’s feathers. Why? […]
I’m not Irish, but…
I do love to read the Irish Blessings. I also love to share them, so here are a couple I came across today: May love and laughter light your days, And warm your heart and home. May good and faithful friends be yours, Wherever you may roam. May peace and plenty bless your world With […]
Are you suffering from FWP?
Maybe you’ve never even heard of it. It stands for First World Problems. One of my clients has been going through some serious emotional strain, so she started going to a counselor to get her head back into joy and happiness. The counselor told her about FWP and told her that considering it would help […]