Last week I told you that I had asked ChatGPT to tell me the top ten complaints about real estate agents. Eight of those complaints seemed reasonable. The last two, I believe were misplaced. They seem to me a bit like blaming the waitress if the chef overcooks your steak. You’ll have to see if […]
Upheaval in the housing market?
Are we about to see an upheaval in the housing market? It would not be surprising. Real estate experts who predicted a continuing rise in prices just a couple of months ago are now saying they aren’t so sure about that. In fact, I heard someone on TV predicting a crash. (But of course, you […]
Introducing Ricki Eichler McCallum, real estate author
Who could be better to write books about real estate than a woman who has been heavily involved with all aspects of real estate for forty years? No one, and that’s why I’m happy to introduce real estate author Ricki Eichler McCallum. Ricki Eichler McCallum has been a real estate broker for forty years in […]
Can real estate agent advice become outdated?
Do you worry about following outdated real estate agent advice? When someone advises you to read a book by one of the legendary marketing gurus like Claude Hopkins or EugeneSchwartz – or sends you a link to an article written years ago, do you go, read, and see what you can learn? Or – do […]
Burning Business Bridges Behind Me…
You’re probably too young to remember that old song… “Burning Bridges Behind Me.” It had a beautiful melody and a sad, romantic, message about lost love. But burning business bridges is not romantic, and certainly doesn’t have a beautiful melody. Perry Marshall once sent a message about a woman who “lurked” around his site for […]