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Yes, your real estate profile is important

May 16, 2022 by Marte Cliff

your agent bio is important

In fact, according to www.business.com a website’s “about” page “yields more marketing muscle” than any other piece of content. One study found that more than half of web visitors go to the about page immediately after landing on the home page. That means your real estate profile – otherwise known as a bio – deserves […]

Filed Under: real estate agent bio Tagged With: real estate profile, real estate success strategies

How to create a unique real estate agent bio

September 28, 2021 by Marte Cliff

You’ve heard that your agent bio is important. And it is. But a clone won’t do the job. If you want results, you need a unique real estate agent bio. What is a unique real estate agent bio? It’s a bio that could not be used for any other agent, because it is about you […]

Filed Under: real estate agent bio Tagged With: real estate best practices, real estate self promotion

Two ways your real estate bio can attract prospects

June 16, 2021 by Marte Cliff

Whether you call it a bio or a profile, your real estate bio can help you attract prospects in two ways. The first is professionally. The second is personally. Professionally, your real estate bio should reveal your niche and show prospects what kind of service they can expect from you. Prospective clients want to know […]

Filed Under: real estate agent bio Tagged With: real estate best practices, real estate self promotion

The astonishing reason why real estate agent bios are vital

February 28, 2019 by Marte Cliff

You may have been advised that real estate agent bios are vital – but perhaps didn’t believe it. Perhaps you thought “No one reads those. Why should I bother?” Of course some people DO read those. They are the people who have decided that you might be the agent to choose. So they want to […]

Filed Under: real estate agent bio, real estate website SEO Tagged With: real estate self promotion

Your real estate agent bio – things to consider

January 13, 2019 by Marte Cliff

Your unique real estate agent bio will attract clients

Hopefully you do have a real estate agent bio, and hopefully you do have it posted on  your own website, on your brokerage website, on Realtor.com, on Active Rain, and on any and all the other real estate or social media sites you use. This post started out to be a reminder that it might […]

Filed Under: real estate agent bio Tagged With: real estate self promotion

Why are most real estate agent bios written in the 3rd person?

October 15, 2016 by Marte Cliff

Why are most real estate agent bios written in the 3rd person? A good question, and one that agents often ask when I begin their bios. Most Real Estate Agent bios are probably written in the 3rd person because it seems less self-centered. A narrative written about you sounds somehow “softer” than a page filled […]

Filed Under: real estate agent bio, real estate self-promotion Tagged With: real estate agent bio, real estate self promotion

Do you let your prospects know who you really are?

September 11, 2016 by Marte Cliff

read your own about pages annually

Do you let your prospects and clients know who you really are, or do you hide behind a professional mask? In reading real estate websites and “about me” pages, it’s clear to see that plenty of agents are hiding. Their names and photos are there, but “who they are” is missing. They list their experience […]

Filed Under: real estate agent bio, real estate success Tagged With: real estate agent bio, real estate success

Should Your Real Estate Agent Bio Mention Your Specialty?

July 2, 2016 by Marte Cliff

farm land

Should Your Real Estate Agent Bio Mention Your Specialty? If you have a real estate specialty, or niche, then yes, your real estate agent bio should mention it. Sometimes real estate agents tell me that they don’t want to advertise their niche – or even have a niche – because they’re afraid that they’ll lose business. […]

Filed Under: real estate agent bio, real estate self-promotion Tagged With: real estate agent bio, real estate self promotion

Working with a real estate copywriter? Take time to communicate

January 2, 2016 by Marte Cliff

questions and answers for agent bio

Real Estate Agent bios are fun to write – usually. In fact, sometimes they almost write themselves. But not long ago I wrote one that was a struggle from beginning to end. No matter what I wrote, I didn’t like it. Somehow it all sounded flat and I wasn’t at all sure I was creating the impression […]

Filed Under: real estate agent bio Tagged With: real estate self promotion

A Guide to Success When Having a New Bio Written

August 24, 2015 by Marte Cliff

Whether you’re a new agent needing a real estate bio for the first time or a seasoned agent whose bio is out-of-date, you need to take a little time to think about the information that goes into it. Some agents use only dry facts that include schooling, designations, and the territory where they work. Some […]

Filed Under: real estate agent bio, real estate self-promotion Tagged With: real estate agent bio, real estate self promotion

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