In fact, according to www.business.com a website’s “about” page “yields more marketing muscle” than any other piece of content. One study found that more than half of web visitors go to the about page immediately after landing on the home page. That means your real estate profile – otherwise known as a bio – deserves […]
How to create a unique real estate agent bio
You’ve heard that your agent bio is important. And it is. But a clone won’t do the job. If you want results, you need a unique real estate agent bio. What is a unique real estate agent bio? It’s a bio that could not be used for any other agent, because it is about you […]
Two ways your real estate bio can attract prospects
Whether you call it a bio or a profile, your real estate bio can help you attract prospects in two ways. The first is professionally. The second is personally. Professionally, your real estate bio should reveal your niche and show prospects what kind of service they can expect from you. Prospective clients want to know […]
The astonishing reason why real estate agent bios are vital
You may have been advised that real estate agent bios are vital – but perhaps didn’t believe it. Perhaps you thought “No one reads those. Why should I bother?” Of course some people DO read those. They are the people who have decided that you might be the agent to choose. So they want to […]
Your real estate agent bio – things to consider
Hopefully you do have a real estate agent bio, and hopefully you do have it posted on your own website, on your brokerage website, on Realtor.com, on Active Rain, and on any and all the other real estate or social media sites you use. This post started out to be a reminder that it might […]
Why are most real estate agent bios written in the 3rd person?
Why are most real estate agent bios written in the 3rd person? A good question, and one that agents often ask when I begin their bios. Most Real Estate Agent bios are probably written in the 3rd person because it seems less self-centered. A narrative written about you sounds somehow “softer” than a page filled […]
Do you let your prospects know who you really are?
Do you let your prospects and clients know who you really are, or do you hide behind a professional mask? In reading real estate websites and “about me” pages, it’s clear to see that plenty of agents are hiding. Their names and photos are there, but “who they are” is missing. They list their experience […]
Should Your Real Estate Agent Bio Mention Your Specialty?
Should Your Real Estate Agent Bio Mention Your Specialty? If you have a real estate specialty, or niche, then yes, your real estate agent bio should mention it. Sometimes real estate agents tell me that they don’t want to advertise their niche – or even have a niche – because they’re afraid that they’ll lose business. […]
Working with a real estate copywriter? Take time to communicate
Real Estate Agent bios are fun to write – usually. In fact, sometimes they almost write themselves. But not long ago I wrote one that was a struggle from beginning to end. No matter what I wrote, I didn’t like it. Somehow it all sounded flat and I wasn’t at all sure I was creating the impression […]
A Guide to Success When Having a New Bio Written
Whether you’re a new agent needing a real estate bio for the first time or a seasoned agent whose bio is out-of-date, you need to take a little time to think about the information that goes into it. Some agents use only dry facts that include schooling, designations, and the territory where they work. Some […]