Right now you could be perfectly happy where you are, but what if things change and you find yourself wanting to change real estate brokerages? What if management in your brokerage changes, and the new owner or manager is a real jerk? (I know, not nice to say, but sometimes it happens.) Or what if […]
Best practices for your agent website
You want your agent website to promote your service and help you gain more clients. Right? If it doesn’t accomplish that goal, it isn’t doing you much good. With that in mind, consider these best practices for your agent website First, your agent website should reveal your name Being a “secret agent” isn’t going to […]
How about some good will to end the year?
This post is a partial repeat of a post I wrote back in 2016 in response to a group notice from LinkedIn entitled “How to crush your competitors on social media in 30 days.” I didn’t click through, because I didn’t want to know how to crush my competitors. I still don’t. One of my […]
The demise of Zillow Offers – impacts and lessons
The demise of Zillow Offers will have an impact on the real estate market. Whether that impact will be positive or negative for you remains to be seen. So think about it, and be prepared. It also should stand as a practical lesson for both real estate people and investors. More about that later. One […]
Are you a pushy real estate agent?
No, I know you’re not a pushy real estate agent, at least not in the sense that most people would interpret that phrase. When I first started thinking about this topic, I recalled times when a sales person was pushy – and how I reacted. When someone told me “Now or never” I always chose […]
Use your real estate business cards every day
You do have a box full of real estate business cards, don’t you? And you do have some in your pocket or purse don’t you? I’ve seen agents say that real estate business cards are no longer necessary. They’re old-fashioned, and “nobody” uses them anymore because “everyone” swaps contact information via their smart phones. Don’t […]
First-time buyer advice to share with your clients
As a real estate agent, you have the opportunity to assist people in owning their very first home. Help them make wise decisions by sharing this first-time buyer advice. You’ve probably already told them they need to get pre-approved for their home mortgage loan. Especially in today’s hot market, a buyer who isn’t pre-approved doesn’t […]
Are you a sales person or a real estate educator?
Have you thought about how much of your job involves being a real estate educator? Unless you’re working with experienced investors, education is a large part of what your clients need from you. It may also play a large part in your success as a real estate agent. Your clients might not say it, because […]
Avoid stereotyping real estate clients
A recent article by Nina Hollander reminded me of how silly it is to indulge in stereotyping real estate clients – or anyone else. Since her article was about stereotyping baby boomers, let’s begin there. The first thing to remember is that the baby boomer generation extends over 18 years – from 1946 to 1964. […]
Never lose touch with past real estate clients
Past real estate clients can become your personal lead-creation machine. However, that machine will only produce if you make the effort to stay in touch. A hard fact: If you forget your past real estate clients, they will forget you. Even if they loved you while you were helping them, you aren’t a part of […]