Can your real estate attire affect your success as an agent? If you aren’t dressing appropriately for a real estate professional, it very well could. As we all know, strangers judge us for a variety of reasons. Our attire is one of those reasons. If you look unprofessional, or if your attire seems to see […]
How to get true real estate client feedback
Real estate client feedback is important, but only if your clients are giving you true answers. Why wouldn’t they give you true answers? Possibly because you don’t give them the opportunity. Over the past couple of weeks I’ve been asked to give feedback three different times, and each time I could not give true feedback. […]
Real Estate Market Uncertainty
Have you been hearing and reading the mixed messages about home sales? They certainly convey real estate market uncertainty. Are real estate prices still rising or are they falling? A July 14 article in Mortgage News Daily says prices are still rising. You’d have to read the article to understand how they do that math. […]
6 easy ways to lose a listing
You’ve got a hot lead on a listing, but who wants to work? It’s more relaxing to hang around the office complaining because you don’t make any money. With that in mind, here are 6 easy and foolproof ways to make sure you lose a listing! No, I know you don’t really want to lose […]
What if you change real estate brokerages?
Right now you could be perfectly happy where you are, but what if things change and you find yourself wanting to change real estate brokerages? What if management in your brokerage changes, and the new owner or manager is a real jerk? (I know, not nice to say, but sometimes it happens.) Or what if […]
Best practices for your agent website
You want your agent website to promote your service and help you gain more clients. Right? If it doesn’t accomplish that goal, it isn’t doing you much good. With that in mind, consider these best practices for your agent website First, your agent website should reveal your name Being a “secret agent” isn’t going to […]
How about some good will to end the year?
This post is a partial repeat of a post I wrote back in 2016 in response to a group notice from LinkedIn entitled “How to crush your competitors on social media in 30 days.” I didn’t click through, because I didn’t want to know how to crush my competitors. I still don’t. One of my […]
The demise of Zillow Offers – impacts and lessons
The demise of Zillow Offers will have an impact on the real estate market. Whether that impact will be positive or negative for you remains to be seen. So think about it, and be prepared. It also should stand as a practical lesson for both real estate people and investors. More about that later. One […]
Are you a pushy real estate agent?
No, I know you’re not a pushy real estate agent, at least not in the sense that most people would interpret that phrase. When I first started thinking about this topic, I recalled times when a sales person was pushy – and how I reacted. When someone told me “Now or never” I always chose […]
Use your real estate business cards every day
You do have a box full of real estate business cards, don’t you? And you do have some in your pocket or purse don’t you? I’ve seen agents say that real estate business cards are no longer necessary. They’re old-fashioned, and “nobody” uses them anymore because “everyone” swaps contact information via their smart phones. Don’t […]