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What if you change real estate brokerages?

March 15, 2022 by Marte Cliff

market changes mean homeowners should consider selling in 2022

Right now you could be perfectly happy where you are, but what if things change and you find yourself wanting to change real estate brokerages? What if management in your brokerage changes, and the new owner or manager is a real jerk? (I know, not nice to say, but sometimes it happens.) Or what if […]

Filed Under: real estate best practices Tagged With: real estate success strategies

Best practices for your agent website

February 14, 2022 by Marte Cliff

You want your agent website to promote your service and help you gain more clients. Right? If it doesn’t accomplish that goal, it isn’t doing you much good. With that in mind, consider these best practices for your agent website First, your agent website should reveal your name Being a “secret agent” isn’t going to […]

Filed Under: real estate best practices Tagged With: real estate website

How about some good will to end the year?

December 19, 2021 by Marte Cliff

how about sharing good will

This post is a partial repeat of a post I wrote back in 2016 in response to a group notice from LinkedIn entitled “How to crush your competitors on social media in 30 days.” I didn’t click through, because I didn’t want to know how to crush my competitors. I still don’t. One of my […]

Filed Under: real estate best practices Tagged With: real estate success strategies

The demise of Zillow Offers – impacts and lessons

November 8, 2021 by Marte Cliff

the demise of Zillow Open door could have been avoided with a crystal ball

The demise of Zillow Offers will have an impact on the real estate market. Whether that impact will be positive or negative for you remains to be seen. So think about it, and be prepared. It also should stand as a practical lesson for both real estate people and investors. More about that later. One […]

Filed Under: real estate best practices Tagged With: real estate success strategies

Are you a pushy real estate agent?

July 12, 2021 by Marte Cliff

a pushy real estate agent at work

No, I know you’re not a pushy real estate agent, at least not in the sense that most people would interpret that phrase. When I first started thinking about this topic, I recalled times when a sales person was pushy – and how I reacted. When someone told me “Now or never” I always chose […]

Filed Under: real estate best practices Tagged With: real estate success strategies

Use your real estate business cards every day

July 6, 2021 by Marte Cliff

hand out your real estate business cards at every opportunity

You do have a box full of real estate business cards, don’t you? And you do have some in your pocket or purse don’t you? I’ve seen agents say that real estate business cards are no longer necessary. They’re old-fashioned, and “nobody” uses them anymore because “everyone” swaps contact information via their smart phones. Don’t […]

Filed Under: real estate best practices Tagged With: real estate self promotion

First-time buyer advice to share with your clients

May 28, 2021 by Marte Cliff

give good first-time buyers advice

As a real estate agent, you have the opportunity to assist people in owning their very first home. Help them make wise decisions by sharing this first-time buyer advice. You’ve probably already told them they need to get pre-approved for their home mortgage loan. Especially in today’s hot market, a buyer who isn’t pre-approved doesn’t […]

Filed Under: real estate best practices Tagged With: real estate success strategies

Are you a sales person or a real estate educator?

April 25, 2021 by Marte Cliff

Have you thought about how much of your job involves being a real estate educator? Unless you’re working with experienced investors, education is a large part of what your clients need from you. It may also play a large part in your success as a real estate agent. Your clients might not say it, because […]

Filed Under: real estate best practices Tagged With: real estate success strategies

Avoid stereotyping real estate clients

March 16, 2021 by Marte Cliff

A recent article by Nina Hollander reminded me of how silly it is to indulge in stereotyping real estate clients – or anyone else. Since her article was about stereotyping baby boomers, let’s begin there. The first thing to remember is that the baby boomer generation extends over 18 years – from 1946 to 1964. […]

Filed Under: real estate best practices Tagged With: real estate success strategies

Never lose touch with past real estate clients

January 12, 2021 by Marte Cliff

Past real estate clients can become your personal lead-creation machine. However, that machine will only produce if you make the effort to stay in touch. A hard fact: If you forget your past real estate clients, they will forget you. Even if they loved you while you were helping them, you aren’t a part of […]

Filed Under: real estate best practices Tagged With: real estate self promotion, real estate success strategies

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