Today everyone seems to be talking about content marketing as if it were a brand new concept, just discovered as the way to reach new customers and build brand recognition. That simply isn’t so. At least two companies were using content marketing in the late 1800’s. Dr. Oetker: In 1891, Dr. August Oetker, working at […]
Would You Say That Word in Front of Your Grandmother?
Would You Say That Word in Front of Your Grandmother? Not long ago my son sent me a link to a good article about finding who your customers are and writing specifically to them. I enjoyed it, right down to the next to last paragraph, when the writer threw in my least favorite four-letter word. For […]
If you want prospects to read your marketing materials…
… make it easy. Whether you’re writing a real estate prospecting letter, a newsletter, a postcard, or a web page, the first rule is “Make it easy to read.” It won’t matter if your words are brilliant – if you make it difficult, people will never get your message because they simply won’t read it. How […]
Real Estate Marketing – Avoid Writing a Wall of Words
Your real estate marketing should be an invitation to get to know you, like you, and trust you. So when you write that marketing material, make it an invitation. Don’t turn it into an impenetrable wall of words that no one will try to get through. Add doorways – in the form of breathing space […]
Using the “Wrong Word” in real estate marketing materials hurts in two ways…
Using the wrong word in your real estate marketing materials hurts you in two ways. First, it detracts from your message. Your readers can be going merrily along, absorbing your marketing message and even agreeing with you. Then all of a sudden, there’s a word that doesn’t belong. It doesn’t fit. It doesn’t make sense […]
When are you most creative – morning or evening?
Master marketer Neil Patel brings us some interesting oversight on when we “should” be writing. How do YOU fit in? Courtesy of: Quick Sprout