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Content Marketing Isn’t New!

April 22, 2017 by Marte Cliff

John Deere Tractor

Today everyone seems to be talking about content marketing as if it were a brand new concept, just discovered as the way to reach new customers and build brand recognition. That simply isn’t so. At least two companies were using content marketing in the late 1800’s. Dr. Oetker: In 1891, Dr. August Oetker, working at […]

Filed Under: content marketing, real estate blogging, real estate marketing Tagged With: content marketing, real estate bloggng, real estate marketing

Would You Say That Word in Front of Your Grandmother?

November 1, 2016 by Marte Cliff

Would You Say That Word in Front of Your Grandmother? Not long ago my son sent me a link to a good article about finding who your customers are and writing specifically to them. I enjoyed it, right down to the next to last paragraph, when the writer threw in my least favorite four-letter word. For […]

Filed Under: real estate blogging Tagged With: real estate bloggng

If you want prospects to read your marketing materials…

August 8, 2016 by Marte Cliff

… make it easy. Whether you’re writing a real estate prospecting letter, a newsletter, a postcard, or a web page, the first rule is “Make it easy to read.” It won’t matter if your words are brilliant – if you make it difficult, people will never get your message because they simply won’t read it. How […]

Filed Under: real estate blogging, real estate marketing, real estate website Tagged With: real estate bloggng, real estate marketing, real estate self promotion, real estate success

Real Estate Marketing – Avoid Writing a Wall of Words

January 18, 2016 by Marte Cliff

Reach out to prospects with easy-to-read messages

Your real estate marketing should be an invitation to get to know you, like you, and trust you. So when you write that marketing material, make it an invitation. Don’t turn it into an impenetrable wall of words that no one will try to get through. Add doorways – in the form of breathing space […]

Filed Under: real estate blogging, real estate self-promotion, real estate website Tagged With: real estate blogging, real estate marketing, real estate self promotion

Using the “Wrong Word” in real estate marketing materials hurts in two ways…

January 2, 2016 by Marte Cliff

Using the wrong word in your real estate marketing materials hurts you in two ways. First, it detracts from your message. Your readers can be going merrily along, absorbing your marketing message and even agreeing with you. Then all of a sudden, there’s a word that doesn’t belong. It doesn’t fit. It doesn’t make sense […]

Filed Under: real estate blogging, real estate grammar, real estate marketing Tagged With: real estate blogging, real estate grammar, real estate marketing

When are you most creative – morning or evening?

January 23, 2015 by Marte Cliff

Master marketer Neil Patel brings us some interesting oversight on when we “should” be writing. How do YOU fit in?   Courtesy of: Quick Sprout

Filed Under: real estate blogging, real estate success, real estate writing Tagged With: real estate blogging, real estate writing

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