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Win the battle over real estate territory

August 3, 2021 by Marte Cliff

who will win the real estate territory

One of the first bits of advice you may have heard as a new agent was to choose and work a geographic real estate territory – otherwise known as a farm area. The idea is to become so well-known to the residents that they naturally think of you first when the topic of real estate […]

Filed Under: real estate farming Tagged With: real estate success strategies

Why Effective Sales Letters Never Begin With “I”

November 9, 2016 by Marte Cliff

Good sales letters never begin with “I” or “We,” and there’s a very good reason why. It isn’t because it sounds a bit rude and self centered, although it does. It’s because of a fact which many of us would rather not believe. That fact is that our readers really don’t care about us. What […]

Filed Under: real estate farming, real estate marketing, real estate prospecting, real estate word choices Tagged With: real estate marketing, real estate prospecting, real estate writing

Why do we wear green on St. Patrick’s Day?

March 8, 2016 by Marte Cliff

shamrocks

Have you ever wondered why we wear green on St. Patrick’s Day? Have you ever wondered why little kids (and a few adults) go around pinching everyone who isn’t wearing green? The following, which is one of the March letters in my Holiday/Event “Keeping in Touch” letter set, will give you the answers. It’s a […]

Filed Under: real estate farming, real estate marketing, real estate prospecting Tagged With: real estate marketing, real estate self promotion

How to “Own” your own real estate territory

January 5, 2016 by Marte Cliff

Can you own your neighborhood?

You’ve heard of real estate agents who “own” their territory. They have become “the agent” in the area and the majority of homeowners turn to them when it’s time to sell. The agents benefit because they get more and more listings, AND they save time and money by concentrating their efforts within a defined geographic […]

Filed Under: real estate farming, real estate self-promotion, real estate success

Do your potential listing clients realize…

July 30, 2014 by Marte Cliff

covid-19 hot market real estate prospecting letters

If you live in one of the “Hot” real estate areas, your potential listing clients might not realize … Their choice of a listing agent may be more important than ever.  When they read about how fast homes are selling and about the bidding wars going on, many of those potential clients might think that […]

Filed Under: real estate farming, real estate prospecting Tagged With: real estate farming, real estate prospecting

In Addition to Real Estate Prospecting – Start Farming

June 9, 2014 by Marte Cliff

Don't just prospect for real estate clients, start a farm and nurture your crops.

Don’t just prospect for new real estate clients, start farming as well. Instead of searching here, there, and everywhere for your next client, choose a geographic area, then farm it well. As you tend and nurture your “crops” one bit of “produce” at a time will mature and ripen. The first step is to choose […]

Filed Under: real estate farming, real estate prospecting Tagged With: real estate farming, real estate prospecting, real estate success

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