Good prospecting letters never begin with “I” or “We,” and there’s a very good reason why. It isn’t because it sounds a bit rude and self centered, although it does. It’s because of a fact which many of us would rather not believe. That fact is that our readers really don’t care about us. What […]
Why do we wear green on St. Patrick’s Day?
Have you ever wondered why we wear green on St. Patrick’s Day? Have you ever wondered why little kids (and a few adults) go around pinching everyone who isn’t wearing green? The following, which is one of the March letters in my Holiday/Event “Keeping in Touch” letter set, will give you the answers. It’s a […]
Win the battle over real estate territory
One of the first bits of advice you may have heard as a new agent was to choose and work a geographic real estate territory – otherwise known as a farm area. The idea is to become so well-known to the residents that they naturally think of you first when the topic of real estate […]
How to “Own” your own real estate territory
You’ve heard of real estate agents who “own” their territory. They have become “the agent” in the area and the majority of homeowners turn to them when it’s time to sell. The agents benefit because they get more and more listings, AND they save time and money by concentrating their efforts within a defined geographic […]
In Addition to Real Estate Prospecting – Start Farming
Don’t just prospect for new real estate clients, start farming as well. Instead of searching here, there, and everywhere for your next client, choose a geographic area, then farm it well. As you tend and nurture your “crops” one bit of “produce” at a time will mature and ripen. The first step is to choose […]