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For real estate grammar, go with medium-well

August 17, 2022 by Marte Cliff

Your real estate grammar is important, because communication is important. When you add content to your web pages, write a blog post, or send a prospecting letter, you hope that readers will understand your message and react positively – and choose YOU for their agent. Grammar is defined as the whole system and structure of […]

Filed Under: real estate grammar Tagged With: real estate writing

Sneaky grammatical errors can destroy your message

January 24, 2022 by Marte Cliff

go back and fix these grammar goofs

Some grammatical errors jump off the page at the reader. Sneaky grammatical errors, however, just give the reader a feeling that something is “off,” but what is it? We have to re-read to find the problem, and of course that interrupts the entire flow of information. These errors wouldn’t be so common, except for the […]

Filed Under: real estate grammar Tagged With: real estate writing

Real estate writing – a refresher

January 18, 2022 by Marte Cliff

proofreading is essential to real estate writing

Writing to your real estate prospects, clients, past clients, and those in your sphere is important. So is writing for your blog. Doesn’t it follow then that real estate writing is important enough to do well? I think so, but there is still plenty of evidence that poor practices abound. So – this week is […]

Filed Under: real estate grammar Tagged With: real estate success strategies

What do you think when you see a sign that says: “Big sale on Banana’s?”

August 9, 2020 by Marte Cliff

Do you wonder about the price of bananas? Do you cringe at the misspelling? Or does your mind come up with a sarcastic thought like “Banana’s what is on sale? What does a banana own?” (Yes, that would be me.) It’s been a long while since I’ve harped about grammar and word usage, but the […]

Filed Under: real estate grammar Tagged With: real estate grammar

Clarity in communication – do you make these mistakes with commas?

October 16, 2018 by Marte Cliff

aim your marketing at people who have just decided to move

The comma. It’s just a tiny little squiggle amid the words that convey your marketing messages, your instructions, your requests, and even your declarations of love. And yet, as tiny as it is, it has an important purpose. A comma, or the lack of one, can change the meaning of your words and lead either […]

Filed Under: real estate grammar, real estate writing Tagged With: real estat writing, real estate grammar

More mistakes that can destroy your marketing message

December 18, 2017 by Marte Cliff

attract a full client pipeline

When you take the time to write – whether it’s a blog post, a web page, a prospecting letter, or a simple email to a client – you want people to read it. Most copywriting gurus will tell you that the purpose of the headline is to get people to read the first sentence. The […]

Filed Under: real estate grammar, real estate marketing, real estate success Tagged With: real estate grammar, real estate marketing, real estate success

Real estate’s most commonly seen grammar errors

December 18, 2017 by Marte Cliff

Do you ever wonder why some word usage mistakes are so common in real estate blog posts? I’m beginning to think that it’s because people see these errors so often they begin to believe they’re correct. Meanwhile, those mis-used words can destroy your message – and even cause clients and would-be clients to think less […]

Filed Under: real estate grammar Tagged With: real estate grammar

Do you want to lose a potential client because you have bad manners?

October 29, 2017 by Marte Cliff

children

Or… do you want to lose a potential client because your blog posts and spoken words show you don’t know the basic rules of grammar? I didn’t think so. I’m being picky again… Sorry, but I do think some potential clients might cross an agent off their list for breaking these basic rules of etiquette […]

Filed Under: real estate grammar, real estate success Tagged With: real estate etiquette, real estate grammar, real estate success

Marketing Grammar – Don’t Let the Pronouns Get You Down

January 14, 2017 by Marte Cliff

does your marketing confuse real estate clients?

Confused by subject and object pronouns? Although I live in a community where poor grammar is the norm rather than the exception, I can’t recall ever hearing anyone over about the age of 2 saying something like “Me want a cookie,” or “Give she a cookie,” or even “Give myself a cookie.” If you are […]

Filed Under: real estate grammar Tagged With: real estate marketing grammar, real estate success, real estate writing

Beware: Don’t believe all the advice you read

October 24, 2016 by Marte Cliff

Not All Marketing Advice is Good Advice A few years ago a writer had to convince an editor that their words were valid before they went into print. Even then, some of what we read was not good advice. Now that anyone can have a website and/or a blog, there’s not even an editor to […]

Filed Under: real estate grammar, real estate marketing, real estate success Tagged With: real estate grammar, real estate marketing, real estate success

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