Can you or should you rely on social media to do your prospecting? That’s the claim I’ve seen in my email this past week or so. According to the person who wrote me, you need only to learn how to automate your social media accounts to post and interact with others. You’ll save time, energy, […]
Do you need a real estate resume’ or a bio?
Every now and then someone writes to ask if I can write their real estate resume’. The answer is yes, of course. But then I seek to find out whether they really need a resume’ or a bio. There is a decided difference. One is factual and dry. The other is factual, but conversational and […]
Where to find listings, part 1
The old saying “List to last” couldn’t be truer than it is today. Agents who only work with buyers can find themselves working harder than ever, but not getting to the closing table. That’s what happens when there are far more buyers than sellers. And it leaves agents wondering where to find listings. In this, […]
The many faces of real estate lead generation
Real estate lead generation is a task you can’t ignore if you plan to earn a good income as agent – or even as an investor. So where do you / can you get those leads? Let’s look at the many ways. You can: Purchase them Place ads in magazines and newspapers Place ads on […]
How to Win Real Estate Listings in a Seller’s Market
The word across the country is that there are too few listings. Buyers are once again getting into bidding wars, and prices are rising as a result. What does that mean for you? It means that listing agents who do a good job will have closings. Buyer agents will have to work harder and longer. […]
How to capture real estate leads from your website
Have you devised ways to capture real estate leads from your website? If not, try these steps. They take some time and effort, but once you have all the parts in place, it will be far more profitable than buying leads from someone else. Before you can capture real estate leads from your website, you […]
When the real estate market is hot…
Unless you live where residents are fleeing from riots, it’s likely that your real estate market is hot. Listings come on the market and within a few days have multiple offers. It’s a tough time for buyers and an equally tough time for real estate agents. Either you’re scrambling to get listings or you’re struggling […]
Could COVID Movers be your next source of clients?
We may find that the pandemic has created a large group of buyers and sellers who hadn’t even considered moving at this time last year. I call them the COVID movers. Employees once wanted – needed – homes within a short commute to the workplace. Now, many of those employees are working remotely from home, […]
Back to work! What to do first for 2019
Are you ready to be back to work after days of parties, visiting, and not being able to connect with people you want or need to speak with? If you’re like me, it feels pretty good to say “OK – now to get back in the groove!” What is important to do right now to […]
Use New Listings to Generate More New Listings
“Just Listed” cards inform neighbors of new offerings in hopes of finding a buyer among their friends and family members. Unfortunately, most agents don’t spend the time or money to send them. That’s a shame, because they can do that and so much more. In fact, every new listing can be used to generate more […]