Sloppy copy will make you look foolish, so… Never Hit “Send” Without Self-editing One day my mail brought a promotion for would-be copywriters. It was all about teaching you to write copy that sells, and how to run a successful copywriting business. The whole message was “formulatic.” It had the scarcity – only 20 spots, […]
Real estate marketing – how much is too much?
There’s an old saying in sales: “Always be marketing.” And that’s what you need to do if you want to build a solid career and income in real estate sales. Further, if you want to succeed, your real estate marketing must go in several directions. You must market your services in general. Unless you’ve decided […]
Baby Boomers Again the Largest Buying Segment
Did you know that baby boomers make up the largest percentage of home buyers today? And did you know that studies show that women over 50 control a mammoth percentage of the nation’s wealth? It’s true. Baby boomers slid from the top spot for a couple of years as millennials advanced to #1. But that […]
The role of emotion in real estate
We know that when it comes to buying almost anything, we make our choices based on emotion, then justify them with logic. It’s true for a pair of shoes, and it’s true for a home. Don’t try to ignore the role of emotion in real estate, because it’s there, influencing how people behave. How many […]
Spend your real estate marketing dollars wisely
Inflation is taking a bite out of everyone’s budgets, which makes it more important than ever to spend your real estate marketing dollars wisely. Yes, you need to spend money, but you don’t need to waste it. Recently our postal carrier delivered a prime example of wasting marketing dollars. It was an oversized card, with […]
Real estate property descriptions should entice readers
Before your new listings can go live on MLS, you must provide real estate property descriptions. You might also use the descriptions on flyers, in blog posts, or on social media. A property description’s job is to work with the photos to entice readers and lead to showing appointments. So why are so many property […]
It’s time to list unoccupied houses
Back in February, when you were simply dealing with low inventory, I suggested prospecting to owners of second homes / vacation homes and to owners of vacant homes. Now, I think they’re even better prospects than they were in February. Signs are pointing to prices leveling off or even dropping. In fact, last week Redfin […]
Real estate marketing and success
“I can’t afford it” are words that can sink your real estate career before it even gets started. And sadly, those are words that I’ve heard from a good number of new agents. They’ve been told that real estate marketing and success are tied together, but… They tell me that they know they need a […]
Features, benefits, and “So what?”
You know the difference between real estate features and benefits – right? And you know that simply listing the features of your new listing isn’t enough to get someone excited about your new listing. After all, people buy with emotion, then justify the decision with logic. You need features combined with benefits to satisfy both. […]
Do you use real estate press releases?
Do you send out press releases to help promote your real estate services? If you use real estate press releases, good for you. If you don’t, why not? I know, if you aren’t using them, your first thought might be “Because I don’t do anything newsworthy.” But think about the other news you see in […]