Before your new listings can go live on MLS, you must provide real estate property descriptions. You might also use the descriptions on flyers, in blog posts, or on social media. A property description’s job is to work with the photos to entice readers and lead to showing appointments. So why are so many property […]
It’s time to list unoccupied houses
Back in February, when you were simply dealing with low inventory, I suggested prospecting to owners of second homes / vacation homes and to owners of vacant homes. Now, I think they’re even better prospects than they were in February. Signs are pointing to prices leveling off or even dropping. In fact, last week Redfin […]
Real estate marketing and success
“I can’t afford it” are words that can sink your real estate career before it even gets started. And sadly, those are words that I’ve heard from a good number of new agents. They’ve been told that real estate marketing and success are tied together, but… They tell me that they know they need a […]
Features, benefits, and “So what?”
You know the difference between real estate features and benefits – right? And you know that simply listing the features of your new listing isn’t enough to get someone excited about your new listing. After all, people buy with emotion, then justify the decision with logic. You need features combined with benefits to satisfy both. […]
Do you use real estate press releases?
Do you send out press releases to help promote your real estate services? If you use real estate press releases, good for you. If you don’t, why not? I know, if you aren’t using them, your first thought might be “Because I don’t do anything newsworthy.” But think about the other news you see in […]
How will rising home prices affect your marketing efforts?
This week’s email brought the news that Redfin says home prices are now at all all-time high, and still rising. Prices are up 14% over this time last year. Is this true in YOUR community? Are home prices going to continue to rise? The premise of the article is that the rising cost of rents, […]
How to get real estate listings in 2021
In most markets across the U.S. agents are scrambling to get real estate listings in 2021. They aren’t easy to come by, because so few people want to sell right now. And who can blame them? Would you sell your house if you felt unsure that you could find a new house to buy? That […]
Consistent real estate follow-up – a must for success
Consistent real estate follow-up is one of the keys to success. Without it, there is not much point in bothering with lead generation. And – without it you’ll have little chance of repeat business and referrals from past clients. What does consistent real estate follow-up mean? How often is often enough? What is the best […]
Real estate marketing has changed, but…
Real estate marketing has changed, and continues to change, but real estate buyers and sellers have not. The real estate marketing methods you use to reach prospective clients are far different than the methods used just a few years ago. Once upon a time, real estate brokerages depended upon print advertising in newspapers and magazines, […]
Do you know what makes you the best agent?
What makes you the best agent your prospects could choose? How is your service better than the service they’d receive from one of your competitors? You do need to know the answer. Otherwise, you won’t be able to convey it to your prospects. I’ve learned that many agents do not know, and in fact many […]