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It’s time to list unoccupied houses

May 9, 2022 by Marte Cliff Leave a Comment

Back in February, when you were simply dealing with low inventory, I suggested prospecting to owners of second homes / vacation homes  and to owners of vacant homes. Now, I think they’re even better prospects than they were in February. Signs are pointing to prices leveling off or even dropping. In fact, last week Redfin […]

Filed Under: real estate marketing Tagged With: real estate success strategies

Real estate marketing and success

February 26, 2022 by Marte Cliff

“I can’t afford it” are words that can sink your real estate career before it even gets started. And sadly, those are words that I’ve heard from a good number of new agents. They’ve been told that real estate marketing and success are tied together, but… They tell me that they know they need a […]

Filed Under: real estate marketing Tagged With: real estate success

Features, benefits, and “So what?”

January 10, 2022 by Marte Cliff

without features and benefits prospect wonders so what

You know the difference between real estate features and benefits – right? And you know that simply listing the features of your new listing isn’t enough to get someone excited about your new listing. After all, people buy with emotion, then justify the decision with logic. You need features combined with benefits to satisfy both. […]

Filed Under: real estate marketing Tagged With: real estate writing

Do you use real estate press releases?

January 2, 2022 by Marte Cliff

get your articles in online news magazines

Do you send out press releases to help promote your real estate services? If you use real estate press releases, good for you. If you don’t, why not? I know, if you aren’t using them, your first thought might be “Because I don’t do anything newsworthy.” But think about the other news you see in […]

Filed Under: real estate marketing Tagged With: real estate press releases

How will rising home prices affect your marketing efforts?

December 1, 2021 by Marte Cliff

list vacant houses now ahead of rising interest rates

This week’s email brought the news that Redfin says home prices are now at all all-time high, and still rising. Prices are up 14% over this time last year. Is this true in YOUR community? Are home prices going to continue to rise? The premise of the article is that the rising cost of rents, […]

Filed Under: real estate marketing Tagged With: real estate prospecting

How to get real estate listings in 2021

June 1, 2021 by Marte Cliff

Your 5-star ratings will help you get real estate listings in 2021

In most markets across the U.S. agents are scrambling to get real estate listings in 2021. They aren’t easy to come by, because so few people want to sell right now. And who can blame them? Would you sell your house if you felt unsure that you could find a new house to buy? That […]

Filed Under: real estate marketing Tagged With: real estate success strategies

Consistent real estate follow-up – a must for success

April 20, 2021 by Marte Cliff

Consistent real estate follow-up is one of the keys to success. Without it, there is not much point in bothering with lead generation. And – without it you’ll have little chance of repeat business and referrals from past clients. What does consistent real estate follow-up mean? How often is often enough? What is the best […]

Filed Under: real estate marketing Tagged With: real estate best practices, real estate success strategies

Real estate marketing has changed, but…

March 23, 2021 by Marte Cliff

real estate clients want you to listen

Real estate marketing has changed, and continues to change, but real estate buyers and sellers have not. The real estate marketing methods you use to reach prospective clients are far different than the methods used just a few years ago. Once upon a time, real estate brokerages depended upon print advertising in newspapers and magazines, […]

Filed Under: real estate marketing Tagged With: real estate lead generation

Do you know what makes you the best agent?

February 2, 2021 by Marte Cliff

What makes you the best agent your prospects could choose? How is your service better than the service they’d receive from one of your competitors? You do need to know the answer. Otherwise, you won’t be able to convey it to your prospects. I’ve learned that many agents do not know, and in fact many […]

Filed Under: real estate marketing Tagged With: real estate self promotion

Do you want more real estate listings?

January 4, 2021 by Marte Cliff

thank you notes help get more real estate listings

In this hot market, most agents do want more real estate listings. Many agents prefer working with buyers, but that IS a tougher road when there are more buyers than sellers. You may have to write numerous offers before getting an acceptance. A listing, if priced right, present well, and marketed properly, is almost a […]

Filed Under: real estate marketing Tagged With: real estate best practices, real estate listings

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