Enclose a reply envelope… If you hope that your prospective client will reply via postal mail, enclose a reply envelope in your mailing. If he or she has to go hunt for an envelope and address it, your chances of a reply are pretty slim. So make it easy. Step #2: stamp that envelope. You […]
Want More Client Testimonials and Positive Reviews?
Try this… Of course if you want your clients and colleagues to recommend you, you need to ask for testimonials. Even people who love your work will forget that their comments are valuable to you. But here’s another way to get more recommendations: Make the first move – recommend them first. If you’ve done business […]
Are open houses a disappointing way to gather leads?
Do you use open houses to gather real estate leads? Sometimes they work, and sometimes all you get for your trouble is a few hours alone. That’s pretty frustrating if you’ve gone to the trouble to send invitations and provide refreshments. If open houses aren’t doing the job for you, try this instead: When you […]
Want to stay in touch with past clients?
Use these letters. Everyone knows that past clients are a real estate agent’s personal gold mine. These are the people who will come back to you again and who will send their friends and relatives to you – but only if you keep in touch with them regularly. If you forget them, they’ll forget you. The holiday/event […]
Need to leave your number? Use your business card!
You never know when or where you’ll encounter a new client – or would be client. They could be hiding behind a rescue volunteer’s face, as in this heartwarming story by Christi Farrington. When she rescued an ailing squirrel and took it for treatment, getting a new real estate client was far from her mind. […]
Want more leads and contacts? Try “Power Networking”
When real estate agents talk with me about developing their geographic territory, I tell them they need more than my prospecting letters. They also need to get out in the neighborhoods and be visible. If you’re working on becoming “The” agent in a territory, get out and meet your prospects. Attend their yard sales, shop […]
How to Expand Your Real Estate Sphere of Influence
How many people do you know who will think of you and recommend you when someone needs a real estate agent? No matter how many there are, there are always room for more, so try this “Give before you get” method to expand your sphere and create good will. Introduce yourself to other business people […]
Try Real Estate Networking – in Reverse
Are you networking – talking to as many people as possible when you attend social events, handing out your cards, and taking names? Then are you following up with an email or a call? Maybe you’re even sending a special report after the event. Those are positive activities, but only if you’re “Networking in […]