Last week’s message was about following a few simple rules when reaching out to real estate prospects. This week has to do with the content of your letters. You know that I believe reaching out to real estate prospects – whether by email or postal mail – is a wise idea. It keeps you top […]
Write effective real estate prospecting letters
It’s easy to get carried away with day-to-day issues and forget to follow marketing basics. This is true in lead generation of all kinds, and especially true in attempting to write effective real estate prospecting letters. So this week let’s go back and re-visit the basics of writing effective real estate prospecting letters. Never begin […]
Absentee owners of vacant houses are good listing prospects
Where to find listings, part 2: My last post was about prospecting to the owners of second homes / vacation homes. These are people who can sell and still have somewhere to live. Other people who don’t “need” their homes are the absentee owners of vacant houses. Obviously, they’re living somewhere else. How many absentee […]
Don’t send one real estate prospecting letter
There is simply no point in sending one real estate prospecting letter. If you’re lucky, you’ll get a 1% response. And that’s only if you’re lucky. After you’ve made the effort to gather a good list, you want a better response. And you can get it… Instead of one real estate prospecting letter, send a […]
Email or direct mail – which should you use?
If you can’t decide whether to use email or direct mail, consider this information from Bob Bly’s monthly newsletter: Want to boost your open rates? Then test direct mail against your emails. According to the Data & Marketing Association (DMA), up to 90% of direct mail gets opened, compared with only 20% to 30% of […]
The problem with real estate prospecting letters
You know I believe in real estate prospecting letters, both for direct postal mail and for email continuity campaigns. That’s why I offer a wide variety of letters ready to personalize and send. Agents who use them report back that they work – or they let me know by purchasing more sets. They also hire […]
Write better prospecting letters to attract real estate clients
Better prospecting letters – or anything else – begins with good grammar, combined with correct spelling. But I harp about that – and about proofreading – all the time. Today is about the content. If you want to write better prospecting letters to attract real estate clients… Begin by realizing that you must write to […]
Distressed homeowners need your help
Once again, we’re about to see an abundance of distressed homeowners. Thankfully, there’s no housing crash this time. However, due to COVID-19, there are a lot of people who are, or soon will be, unable to keep up with mortgage payments. Thanks to the CARES Act that President Trump signed in March, those with government-sponsored […]
If you prefer to serve home buyers
We’ve been focused lately on getting listings. Perhaps you prefer to serve home buyers. If so, you want good leads. Where are your home buyer leads coming from right now? Do you purchase leads? Do buyers come to you via the search function on your website – or from capture boxes? Are most of your […]
5 Good reasons to use pre-written real estate prospecting letters
While many agents across the U.S., Canada, and even overseas use pre-written real estate prospecting letters from Copy by Marte, others shun them. Why? No, it’s not because they don’t like the letters. They haven’t even seen them. It’s because they think they should personally write everything they send out. They believe every letter – […]