In this time of low inventory and rising interest rates, are there still reliable real estate niches? Yes, and agents who follow these reliable real estate niches will always have listing clients. The first is military, because Uncle Sam will keep right on moving people around. Many of those service members have purchased homes and […]
Show new construction home buyers why they need you.
Is now a good time to pursue new construction home buyers? Yes, because there is still a shortage of homes on the market. And no wonder. If a homeowner has a house with a 3% mortgage, why would he or she want to move and be subject to a rate twice that high? Most would […]
Reaching out to real estate prospects the right way
Last week’s message was about following a few simple rules when reaching out to real estate prospects. This week has to do with the content of your letters. You know that I believe reaching out to real estate prospects – whether by email or postal mail – is a wise idea. It keeps you top […]
Write effective real estate prospecting letters
It’s easy to get carried away with day-to-day issues and forget to follow marketing basics. This is true in lead generation of all kinds, and especially true in attempting to write effective real estate prospecting letters. So this week let’s go back and re-visit the basics of writing effective real estate prospecting letters. Never begin […]
Absentee owners of vacant houses are good listing prospects
Where to find listings, part 2: My last post was about prospecting to the owners of second homes / vacation homes. These are people who can sell and still have somewhere to live. Other people who don’t “need” their homes are the absentee owners of vacant houses. Obviously, they’re living somewhere else. How many absentee […]
Don’t send one real estate prospecting letter
There is simply no point in sending one real estate prospecting letter. If you’re lucky, you’ll get a 1% response. And that’s only if you’re lucky. After you’ve made the effort to gather a good list, you want a better response. And you can get it… Instead of one real estate prospecting letter, send a […]
Email or direct mail – which should you use?
If you can’t decide whether to use email or direct mail, consider this information from Bob Bly’s monthly newsletter: Want to boost your open rates? Then test direct mail against your emails. According to the Data & Marketing Association (DMA), up to 90% of direct mail gets opened, compared with only 20% to 30% of […]
The problem with real estate prospecting letters
You know I believe in real estate prospecting letters, both for direct postal mail and for email continuity campaigns. That’s why I offer a wide variety of letters ready to personalize and send. Agents who use them report back that they work – or they let me know by purchasing more sets. They also hire […]
Write better prospecting letters to attract real estate clients
Better prospecting letters – or anything else – begins with good grammar, combined with correct spelling. But I harp about that – and about proofreading – all the time. Today is about the content. If you want to write better prospecting letters to attract real estate clients… Begin by realizing that you must write to […]
Distressed homeowners need your help
Once again, we’re about to see an abundance of distressed homeowners. Thankfully, there’s no housing crash this time. However, due to COVID-19, there are a lot of people who are, or soon will be, unable to keep up with mortgage payments. Thanks to the CARES Act that President Trump signed in March, those with government-sponsored […]