Will you be attending holiday parties where you’ll mingle with distant relatives, people you don’t see often, or even people you don’t know at all? If so, rehearse your holiday elevator speech before you go. Be ready with a short but enticing description of what you do for a living. Because, as you know, that’s […]
Yes, send real estate valentines!
You know that staying in touch with past clients is important. If they loved your service, they’ll not only give you repeat business, but send referrals your way – as long as you don’t let them forget you. What better way to stay top-of-mind and let them know you appreciate them than with real estate […]
The truth about real estate promotion
When you studied hard and earned your shiny new real estate license, did you know that real estate promotion would be a job requirement? Did you know that without it, your career would never really get off the ground? Did you know that it was not something you could put off until later – after […]
How to overcome the real estate stereotype
Every occupation carries a stereotype – positive or negative. For far too long, the real estate stereotype has been negative. In fact, until recently, real estate agents were rated as the 3rd least trustworthy individuals in the workplace. They were only surpassed by used car salesmen and members of congress. (Another story, and beyond sad!) […]
Real Estate Self-Promotion – do a few things well
Before you became an agent, you might not have realized that real estate marketing would play such a large part in your new career. But there it is. And marketing your listings is the easy part! Real Estate self-promotion is the more difficult part of real estate marketing This is partially true because there are […]
Consider sending a real estate valentine
You love and appreciate your clients, past clients, and people who refer to you, right? So why not send them a real estate valentine? There are so many kinds of love in the world. Bible scholars say 4, psychologists say 7 – and none of them even mentions a love of chocolate, hot showers, or […]
2 keys to real estate self-marketing success
Yes there are far more than 2 keys to real estate self-marketing success, but today we’ll focus on just two of them: focus and self-discipline. You have dozens (hundreds?) of choices regarding how, where, and when to market your services. And that’s the problem. There aren’t enough hours in the day to pursue all of […]
A unique real estate website is more important than ever
Do you really need a unique real estate website? Yes, and it is more important in 2020 than even before. Owning your own real estate website has been important ever since buyers and sellers began searching on line rather than picking up the phone or walking into a real estate office to make inquiries. Year […]
How to list real estate – part 2
Last week we discussed the fact that if you want to list real estate, you need to become the agent that sellers want and need. From there it only makes sense that you’ll have to make yourself visible to people who want to sell their houses or other property. But wait… before you go all […]
Getting real estate listings
A few agents who responded to the survey I sent in July asked me to address the issue of getting real estate listings. As every seasoned agent knows, this is not a question that can be answered in 1,000 words or less, so I decided to take it one step at a time. The first […]