If you want to communicate with real estate prospects, you must ensure that you are speaking a language they comprehend. You might all speak English, but if you speak “text” or “real estate,” and your prospects don’t, your words may simply confuse. As more and more people are texting, those texting abbreviations are slipping more […]
Do you practice real estate goal doing?
Do you practice real estate goal doing, or only real estate goal setting? An email last week from Graham McGregor presented an interesting point. There’s a huge difference between setting a goal and reaching it. In his email, he coined the term “goal doing,” and I thought it was a good one. We’re told by […]
Effective agent bios aren’t about the agent..
Whether you call it your “about me” page, your profile, or your agent bio, it’s the one page on your website that is all about you. And yet… effective agent bios, really aren’t all about the agent. What ARE effective agent bios? You may have a different definition, but in my book, an effective agent […]
Grow your real estate career with gratitude
Gratitude can help you grow your real estate career in two ways – one that’s personal and the other that’s professional. So first, the personal side… Feeling good mentally and physically will help grow your real estate career. Expressing gratitude has both mental and physical benefits. According to the Mayo Clinic Health System“, feeling thankful […]
Community pages and blogging = more clients
Adding community pages and blogging about the communities you serve will identify you as an expert. And what buyer or seller wouldn’t prefer to work with an expert in his or her chosen community? Community pages serve two important purposes. First, they help would-be buyers decide where they want to live! When I write a […]
Four ways to find just married or soon-to-be married couples.
NOW is a wonderful time to begin real estate prospecting to soon-to-be-married couples. Why? Because according to Brides.com, “wedding season extends from late spring and continues through early fall, with weddings peaking in June and September.” And it’s easy to appeal to them. In fact, I have a prospecting letter set designed to offer good […]
Attract your favorite real estate clients.
Wouldn’t your working life be a lot more pleasant if you were able to attract more of your favorite real estate clients? You can attract more of your favorite real estate clients, and the first step is to identify them. Who are your favorite real estate clients? And why are they your favorites? Do you […]
7 reasons to read your real estate agent bio today.
You really should take a few minutes to read your own real estate agent bio today. And then you should do it again every few months. Research shows that the “about” page is one of the 3 most visited pages on a real estate agent’s website. The top 3 are the home page, the property […]
Are you burning your real estate bridges?
Are you burning your real estate bridges? Hopefully you don’t burn many of them, because at some time in the future, one (or many) of them might be very profitable! Are you burning real estate bridges by dropping people from your list because they don’t take action quickly? Are you assuming that if they’re not […]
Real estate mind-share is a key to success
As you know, there are several keys to long-term success. Real estate mind-share is just one of them, but an important one. Your real estate website is important, and it should be jammed full of useful information. However, it is limited in one important way. That is, that people generally don’t start looking at real […]