Have you given a lot of thought to your real estate strengths, or do you worry more about your weaknesses? If you’re like most people, you work on trying to improve in those areas where you are weak. But why? Why not spend your time working on getting even better at the things you do […]
Real estate pricing in 2022
What can you tell your listing clients about real estate pricing in 2022? I’m reading all sorts of things, and of course those things depend upon which market the writer is looking at when they state what is going on. One article stated that correct real estate pricing in 2022 means staying ahead of the […]
Your most important real estate client is…
Do you know who your most important real estate client is? The answer is easy. The one you’re working for right now is your most important real estate client. Last week master copywriter Bob Bly wrote about treating every copywriting client as the most important – no matter the size of the job or the […]
Reasons for low response rates
You probably know there are many reasons for low response rates, both from your website and from your mailings. Reasons for low response rates include: Poor writing / bad grammar: If your web pages or letters seem garbled or confusing, people won’t read, let alone respond. Making your marketing all about you, rather than about […]
Recapture wasted time
How many hours do you waste in a day? I’m not thinking about hours you goof off because you want to, but hours you spend “on hold” between other tasks. If those lost hours annoy you, start now to recapture wasted time First, think about where those hours are going. They usually aren’t leaving in […]
Find listing prospects in your newspaper
When you need to find listing prospects, look to your local newspaper. Here is where the events of people’s lives are recorded and shared, for better or for worse. You will likely have to do additional research to find contact information for the people involved, but if you’re eager to find listing prospects, that’s a […]
Time to polish your elevator speech, among other things
Will you be attending Christmas and New Year’s parties? Then it’s time to polish your elevator speech, because you may be meeting people who ask “What do you do?” Remember to keep your elevator speech short, sweet, and detailed. Please don’t say “I sell real estate.” Instead, tell them who you help and where you […]
What to do if you’re not getting listings
With fewer listings than buyers in the market right now, getting listings is more important than ever. So what can you do if you’re not getting listings? Determine the reason why you are not getting listings. It’s not just “luck of the draw” that’s holding you back. There’s some reason, so use the same approach […]
Are you insulting your real estate prospects?
No, you wouldn’t do that intentionally. But if you want to capture expired listings and FSBO’s, you could be insulting your real estate prospects by accident. First, think about the homeowners with expired listings. If you say they chose the wrong agent last time, you’ll be insulting your real estate prospects. When you’re trying to […]
8 ways to fill your real estate client pipeline before winter
Are you looking forward to a prosperous fall and winter season – or are you worried because your real estate client pipeline is not yet full? It’s never fun when you can’t look forward and see money coming in, but it’s even worse during the holiday season, when you want to buy gifts, entertain, or […]