When you need to find listing prospects, look to your local newspaper. Here is where the events of people’s lives are recorded and shared, for better or for worse. You will likely have to do additional research to find contact information for the people involved, but if you’re eager to find listing prospects, that’s a […]
Time to polish your elevator speech, among other things
Will you be attending Christmas and New Year’s parties? Then it’s time to polish your elevator speech, because you may be meeting people who ask “What do you do?” Remember to keep your elevator speech short, sweet, and detailed. Please don’t say “I sell real estate.” Instead, tell them who you help and where you […]
What to do if you’re not getting listings
With fewer listings than buyers in the market right now, getting listings is more important than ever. So what can you do if you’re not getting listings? Determine the reason why you are not getting listings. It’s not just “luck of the draw” that’s holding you back. There’s some reason, so use the same approach […]
Are you insulting your real estate prospects?
No, you wouldn’t do that intentionally. But if you want to capture expired listings and FSBO’s, you could be insulting your real estate prospects by accident. First, think about the homeowners with expired listings. If you say they chose the wrong agent last time, you’ll be insulting your real estate prospects. When you’re trying to […]
8 ways to fill your real estate client pipeline before winter
Are you looking forward to a prosperous fall and winter season – or are you worried because your real estate client pipeline is not yet full? It’s never fun when you can’t look forward and see money coming in, but it’s even worse during the holiday season, when you want to buy gifts, entertain, or […]
If you want more real estate listings ….
You want more real estate listings, right? Unless you work exclusively with buyers, the answer is yes. If you want more real estate listings, you must first believe in yourself. You must believe that you deserve those listings and that you will serve your clients well. Otherwise, your own thoughts and actions will limit your […]
The secret to long-term real estate career success
Throughout your career, you’ll need methods for generating immediate results – or short-term success. However, consistently generating those immediate results can become exhausting. That’s why agents who wish for long-term real estate career success work hard to build a loyal base of repeat and referral clients. And that is the secret. Top agents tell me […]
Passing the real estate licensing exam
Real estate exam pass rates are low? Why? After hearing from agents about the difficulty of passing the real estate exam, I did some research. I found that if you didn’t pass the first time, you are definitely not alone. When looking at the statistics for several states, I learned that the average pass rate […]
Real estate agent recruitment – how can you choose?
For some brokerages, real estate agent recruitment is an ongoing program. Some are hoping to find the best and brightest while some (sadly) just want more bodies who will perhaps bring business from friends and family. Some brokerages only recruit seasoned agents with a good track record. Others prefer new agents who haven’t developed any […]
How to Make a Positive First Impression
You probably tell your listing clients that it is important for their homes to make a positive first impression. Thus you urge them to take care of all the exterior work that lends curb appeal. Whether you are an agent, a lender, a stager, or any other type of service provider, it’s equally important for […]