According to NAR, 89% of real estate buyers say they would use their agent again and/or refer friends to them. But that doesn’t happen. Also according to NAR, only 12% used an agent they had used in the past. 38% used someone who was referred to them, and 10% used the agent they found when […]
In real estate, poor grammar often leads to poor income
You need every edge right now, so don’t let poor grammar bring you down. This is a challenging time for real estate agents. With less than half of the usual inventory available for sale* and with fewer buyers able to qualify for a loan – you’re facing stiff competition for every sale. Poor grammar will […]
The secret sauce for real estate agent success
First, my definition of real estate agent success: I believe that you can claim real, lasting success once the bulk of your clients come from referrals and repeat business. You can definitely be financially successful before that happens, but constantly attracting new clients does require a great deal of marketing. That said, a few years […]
Real Estate Self-confidence is a Key to Success
Your real estate self-confidence will affect your success in acquiring listings, in gaining buyers, in securing signed-around purchase agreements, and in taking your transactions from agreement to closing. When you have self-confidence you approach your career with positivity. It affects your language, your posture, and your actions. It affects your marketing activities. It affects the […]
Overcome these roadblocks to real estate success
Succeeding as a real estate agent is no easy task. It’s a shame that schools promoting real estate classes don’t spell out the challenges that new licensees face. However, if they did, I guess they’d have far fewer students. Be aware of these roadblocks to real estate success so you can overcome them. The first […]
The Importance of Real Estate Bookkeeping
Real estate bookkeeping is one of those necessary evils that many do their best to avoid. It’s not fun, and unlike prospecting, it doesn’t help you bring in new clients. No, but it does help you pay all of your bills on time – and reduce the number of dollars flowing out to the IRS. […]
What is your vision for your real estate career?
Have you thought about your vision for your real estate career? What was your vision when you decided to go for a real estate license? Has that vision changed since you got “into the trenches” and learned what a real estate career really entails? Now that you know what a real estate career entails, what […]
Real Estate Success Attracts Real Estate Success
Real Estate Success Attracts More Real Estate Success Despite saying – and perhaps even believing – that we are independent thinkers, we humans really are herd animals. We want the safety and security of doing what others have done and are doing. That’s why we tend to choose the café with the crowded parking lot […]
Increase your share of the real estate market…
Are you satisfied with your current share of the real estate market? If not, now is a very good time to increase your share of the real estate market by examining what you’re doing to attract business. If you’re spending time and money without the results you want, it could be time to make adjustments. […]
Drip marketing – if it fails, it’s your fault
Drip marketing, also called continuity marketing, is simply the practice of keeping a steady flow of marketing materials going to the same people over and over. You use it with postal mail when farming a geographic territory or when prospecting to a specific set of buyers or sellers. You use it with email when you […]