Email is fast and convenient, but it’s also scary. Not only can it live virtually forever, it can be forwarded on – and on – and on. That’s why we all need to be careful not to make crucial mistakes when writing to clients, prospective clients, past clients, and any of the other professionals who […]
My Wish for You for 2018
Here we are in a new year. And not only a new year, but one that began on a Monday – my favorite day of the week. My wish for you is that this will be the finest year of your life (so far), both personally and professionally. To help make that happen, I – […]
What will you do to make 2018 a fantastic year?
You’ve been reading plenty of good ideas and been nagged at by many expert naggers (including me) so by now you probably know: What you will continue to do in 2018. What you will drop from your marketing mix in 2018. What new projects, systems, or marketing methods you’ll use to either lower your overhead […]
More mistakes that can destroy your marketing message
When you take the time to write – whether it’s a blog post, a web page, a prospecting letter, or a simple email to a client – you want people to read it. Most copywriting gurus will tell you that the purpose of the headline is to get people to read the first sentence. The […]
Do you want to lose a potential client because you have bad manners?
Or… do you want to lose a potential client because your blog posts and spoken words show you don’t know the basic rules of grammar? I didn’t think so. I’m being picky again… Sorry, but I do think some potential clients might cross an agent off their list for breaking these basic rules of etiquette […]
Why only 12% of real estate clients are loyal to their agents
Two sad reasons why only 12% of real estate clients are loyal to their agent According to National Association of REALTORS® surveys, only 12% of home buyers use the same agent when it’s time to sell their homes. That means 88% choose someone else. Why? I’d love to tell you that it’s only because those […]
Could this be the “Secret Recipe” that lands that next new real estate listing?
As you know, there is no one magic pill that will make your real estate career successful. That takes a good mixture of skills, market knowledge, and dedication – together with effective and consistent marketing. But there always are some things that can raise you a notch above your competition, and perhaps become that “secret […]
Is Your Real Estate Niche Making You Sick?
The Law of Attraction says that whatever you think about with emotion will become a part of your life… So if you’re working in a niche that causes you to emotionally react in a negative way, you’re bringing misery upon yourself. If you’re dealing with short sales, divorce, or death, give this some thought. Are […]
Where Are Your Real Estate Seminar Notes?
Do you remember the last real estate seminar you attended? While you were there you were probably exposed to some new marketing or selling techniques. How much of what you learned that day have you actually started using? Do you even know where you put those careful notes you took? If you’re like most of […]
Do you do “rich agent” activities?
A few years ago Active Rain published the results of a survey they took to determine the difference in activities between successful agents, agents who were just getting by, and agents who were not doing at all well. They found some big differences between agents who earned $100,000 or more per year and those who earn […]