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Do you sometimes feel that Google runs your life?

July 24, 2018 by Marte Cliff

search engine optimization

If you’re a real estate agent – or any other kind of service provider – you need a website. Then you need visitors to that website. Some accomplish that entirely by driving visitors from other places such as Facebook, Twitter, print marketing materials – including prospecting letters and business cards. Others use ads on Google, […]

Filed Under: real estate marketing, real estate niches, real estate website Tagged With: Google search, real estate marketing, real estate website, real estate writer, SEO

Fair Housing, Real Estate Marketing, and You

July 17, 2018 by Marte Cliff

Fair housing logo

Although the Fair Housing Act (also known as the Civil Rights Act) was signed into law in 1968, making it illegal to discriminate against home buyers or tenants on the basis of race, color, religion, national origin, and gender, we didn’t hear much about it in our area until the late 80’s. My real estate […]

Filed Under: real estate marketing, real estate website, real estate writing Tagged With: fair housing, real estate advertising, real estate marketing

Have You Read Your Own Website Lately?

February 11, 2017 by Marte Cliff

communicating with real estate prospects should draw them to you

You should – especially if it isn’t bringing you as much business as you’d like. So go there today. Read it as if it wasn’t yours, and see if it’s giving your visitors a reason to stay and explore – or a reason to choose you and your product or service over all others. While […]

Filed Under: real estate marketing, real estate website Tagged With: real estate website

It May Be Time To Update Your Website

December 6, 2016 by Marte Cliff

Getting your website up and running feels like a major accomplishment, especially if you’ve created multiple pages with good content for your clients and customers. Once you’ve finished you breathe a sigh of relief and think “There, that’s done.” But time flies, and if that site has been up more than a few months, it’s […]

Filed Under: real estate website Tagged With: real estate website

If you want prospects to read your marketing materials…

August 8, 2016 by Marte Cliff

… make it easy. Whether you’re writing a real estate prospecting letter, a newsletter, a postcard, or a web page, the first rule is “Make it easy to read.” It won’t matter if your words are brilliant – if you make it difficult, people will never get your message because they simply won’t read it. How […]

Filed Under: real estate blogging, real estate marketing, real estate website Tagged With: real estate bloggng, real estate marketing, real estate self promotion, real estate success

Can your web visitors read your message?

May 27, 2016 by Marte Cliff

magnifying glass

We’ve talked before about breaking up the copy – putting white space between the paragraphs, limiting paragraphs to 7 lines or less, using sub-heads, and inserting bullet points so that readers can easily skim the page to see if they actually want to read it. But what about just being able to see what you’re […]

Filed Under: real estate success, real estate website Tagged With: real estate success, real estate website

Question from a client: Can You “Clean Up” The Real Estate Copy I Wrote?

May 11, 2016 by Marte Cliff

cleaning up

Q & A – Can You “Clean Up” The Real Estate Copy I Wrote? “I wrote my own bio, and it says what I wanted to say, but doesn’t say it very well. Would you be willing to fix it?” Every now and then this question comes up regarding bios, letters, articles, and even web […]

Filed Under: real estate website, real estate word choices, real estate writing Tagged With: real estate word choices, real estate writing

Real Estate Marketing – Avoid Writing a Wall of Words

January 18, 2016 by Marte Cliff

Reach out to prospects with easy-to-read messages

Your real estate marketing should be an invitation to get to know you, like you, and trust you. So when you write that marketing material, make it an invitation. Don’t turn it into an impenetrable wall of words that no one will try to get through. Add doorways – in the form of breathing space […]

Filed Under: real estate blogging, real estate self-promotion, real estate website Tagged With: real estate blogging, real estate marketing, real estate self promotion

Why you need to own your own website and your own domain name

February 25, 2015 by Marte Cliff

If you’re a real estate agent, you need to own your own website. Sure, your brokerage has a site, and you might even have a good bio posted on that site, but it’s still not yours – and you’re still just one of many agents who are featured there. Getting business from the company website […]

Filed Under: real estate marketing, real estate website Tagged With: real estate marketing, real estate success, real estate website

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