You should read your own website carefully – especially if it isn’t bringing you as much business as you’d like. Your website and its content are even more important now than they were a year or two ago. Why? Because of AI. More about that in a minute. Take the time to read your own […]
It May Be Time To Update Your Website
Getting your website up and running feels like a major accomplishment, especially if you’ve created multiple pages with good content for your clients and customers. Once you’ve finished you breathe a sigh of relief and think “There, that’s done.” But time flies, and if that site has been up more than a few months, it’s […]
Are real estate community pages necessary?
Do you really need to include real estate community pages on your website? No. Community pages aren’t necessary. Neither are buyer and seller advice pages and pages that inform readers about your niche. But including all of them a good idea. If you want prospects to stay, read, come back again, and see you as […]
Do you sometimes feel that Google runs your life?
If you’re a real estate agent – or any other kind of service provider – you need a website. Then you need visitors to that website. Some accomplish that entirely by driving visitors from other places such as Facebook, Twitter, print marketing materials – including prospecting letters and business cards. Others use ads on Google, […]
Fair Housing, Real Estate Marketing, and You
Although the Fair Housing Act (also known as the Civil Rights Act) was signed into law in 1968, making it illegal to discriminate against home buyers or tenants on the basis of race, color, religion, national origin, and gender, we didn’t hear much about it in our area until the late 80’s. My real estate […]
If you want prospects to read your marketing materials…
… make it easy. Whether you’re writing a real estate prospecting letter, a newsletter, a postcard, or a web page, the first rule is “Make it easy to read.” It won’t matter if your words are brilliant – if you make it difficult, people will never get your message because they simply won’t read it. How […]
Can your web visitors read your message?
We’ve talked before about breaking up the copy – putting white space between the paragraphs, limiting paragraphs to 7 lines or less, using sub-heads, and inserting bullet points so that readers can easily skim the page to see if they actually want to read it. But what about just being able to see what you’re […]
Question from a client: Can You “Clean Up” The Real Estate Copy I Wrote?
Q & A – Can You “Clean Up” The Real Estate Copy I Wrote? “I wrote my own bio, and it says what I wanted to say, but doesn’t say it very well. Would you be willing to fix it?” Every now and then this question comes up regarding bios, letters, articles, and even web […]
Real Estate Marketing – Avoid Writing a Wall of Words
Your real estate marketing should be an invitation to get to know you, like you, and trust you. So when you write that marketing material, make it an invitation. Don’t turn it into an impenetrable wall of words that no one will try to get through. Add doorways – in the form of breathing space […]
Why you need to own your own website and your own domain name
If you’re a real estate agent, you need to own your own website. Sure, your brokerage has a site, and you might even have a good bio posted on that site, but it’s still not yours – and you’re still just one of many agents who are featured there. Getting business from the company website […]