Copy By Marte

Professional Real Estate Copywriting

Real Estate Copyrighting
MENUMENU
  • Real Estate Prospecting Letters
    • Real Estate Prospecting Letters
      • Why Send Real Estate Prospecting Letters?
    • Custom Real Estate Prospecting Letters
    • Real Estate Prospecting FAQ
    • Prospecting: Why Send Multiple Letters?
    • Real estate investor prospecting letters
    • Prospecting Tips
      • Real Estate Postal Prospecting System
      • Why Drip Marketing?
    • Discount Codes for real estate prospecting letters
  • Agent Bios
    • Agent Bios
    • Real Estate Team Bios
    • bios for new real estate agents
    • real estate bio questionnaire
  • Marte's Blog
  • About Me
    • Contact Marte
    • Why Choose Copy by Marte?
    • My Bio
    • Testimonials
    • Fees
    • Samples
    • Web Copy Samples
    • Policies
  • Freebies for Real Estate Agents
  • Real Estate Copywriting FAQ
  • Real Estate Copywriting Advice
  • The value of first time buyers
  • Real Estate Blog Posts for Busy Agents
    • Real Estate Blog Posts for listing agents
  • Newsletter Opt-in
  • Real Estate Press Releases and Articles
  • A Grammar Guide for Real Estate Agents
  • Real Estate Books!
  • Your Real Estate Agent Website
  • Real Estate Property Descriptions
  • Real Estate Community Pages

Do You and Your Prospects Speak the Same Language?

February 10, 2017 by Marte Cliff

You might all speak English, but if you speak “text” and your prospects don’t – you may be losing them to confusion. As more and more people are texting, those acronyms and other abbreviated forms of communication are slipping more and more into email messages, blogs, and even newspaper articles! But are you SURE everyone […]

Filed Under: real estate marketing, real estate word choices Tagged With: email marketing, real estate marketing

Why Effective Sales Letters Never Begin With “I”

November 9, 2016 by Marte Cliff

Good sales letters never begin with “I” or “We,” and there’s a very good reason why. It isn’t because it sounds a bit rude and self centered, although it does. It’s because of a fact which many of us would rather not believe. That fact is that our readers really don’t care about us. What […]

Filed Under: real estate farming, real estate marketing, real estate prospecting, real estate word choices Tagged With: real estate marketing, real estate prospecting, real estate writing

“Too much also”

October 11, 2016 by Marte Cliff

Several times lately I’ve seen a silly error in blog posts and emails. It’s one that makes the writer look like perhaps he or she lost the train of thought, or maybe did a re-write and forgot to remove something. But, perhaps that’s not it, because I hear the same thing over the phone – […]

Filed Under: real estate grammar, real estate word choices Tagged With: real estate grammar, real estate word choices

Real Estate Marketing Word Usage – Perspective vs. prospective

October 7, 2016 by Marte Cliff

Here’s a common word usage error that can throw a huge stop sign in the middle of your real estate marketing message: the use of “perspective” when you mean “prospective.” Just to clarify… Perspective is a noun with a Latin root meaning “look through” or “perceive,” and all the meanings of perspective have something to […]

Filed Under: real estate grammar, real estate self-promotion, real estate word choices Tagged With: real estate grammar, real estate promotion, real estate word usage

Do these two words harm your credibility?

September 20, 2016 by Marte Cliff

pushy salesman

We all know that real estate agents rank low in listings of “most trusted” professionals. Members of Congress rank lower, but still…  We all know agents who perpetuate this with their terrible service and sometimes dishonest dealings, but I wonder if honest agents are helping bring down the industry’s trust ranking by using words that sound […]

Filed Under: real estate grammar, real estate success, real estate word choices Tagged With: real estate self promotion, real estate success, real estate word choices

Same words, different people = different understanding

July 29, 2016 by Marte Cliff

is is possible to determine buyer loyalty

Same words, different people = different understanding Reading computer related instructions always frustrates me, because I’m not techie enough to know what the words mean. When they say “enter name” my first question is “what name?” My name, the website name, the web host’s name? What??? From there it generally gets worse. The people who […]

Filed Under: real estate marketing, real estate word choices Tagged With: real estate marketing, real estate word choices

Good real estate marketing messages are like conversations

July 10, 2016 by Marte Cliff

Good Marketing Messages are Like Conversations You want people to read your marketing messages, right? Then let your copy be a conversation… Not a lecture, not a demand, not even a blatant advertisement. Before you sit down to write, think about the people you want to reach. Then narrow that down to just one of […]

Filed Under: real estate marketing, real estate word choices Tagged With: real estate best practices, real estate marketing, real estate writing

Question from a client: Can You “Clean Up” The Real Estate Copy I Wrote?

May 11, 2016 by Marte Cliff

cleaning up

Q & A – Can You “Clean Up” The Real Estate Copy I Wrote? “I wrote my own bio, and it says what I wanted to say, but doesn’t say it very well. Would you be willing to fix it?” Every now and then this question comes up regarding bios, letters, articles, and even web […]

Filed Under: real estate website, real estate word choices, real estate writing Tagged With: real estate word choices, real estate writing

Do You sell historic homes or historical homes?

April 1, 2015 by Marte Cliff

historical home

My first impulse would be to say “historic,” because for some reason it just sounds right.  But… unless you’ve gotten very lucky, it’s not right.  I wasn’t sure, so I went to Grammar Girl and looked it up. It turns out that the word “historic” refers only to events (and perhaps places) of significance in […]

Filed Under: real estate grammar, real estate marketing, real estate word choices, real estate writing Tagged With: real estate grammar, real estate marketing, real estate word choices

How NOT to Impress a Potential Prospect

January 7, 2015 by Marte Cliff

For starters, sending promotional mail through LinkedIn to a mass audience pretty much labels a person as a spammer, but in this case, it gets worse. The person who mailed me today sent a message that began: “This could be the perfect business opportunity that fits what ever else your doing!” If the person doesn’t […]

Filed Under: real estate grammar, real estate word choices Tagged With: real estate grammar, real estate success, real estate word choices

  • 1
  • 2
  • Next Page »
Copyright 2015 - Marte Cliff, Copywriter | 1794 Blue Lake Road, Priest River, ID 83856 | 208-448-1479

Copyright © 2023 · News Pro Theme on Genesis Framework · WordPress · Log in