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Sloppy Copy will get you every time

August 13, 2023 by Marte Cliff

The demise of Zillow Offers contains a lesson

Sloppy copy will make you look foolish, so… Never Hit “Send” Without Self-editing One day my mail brought a promotion for would-be copywriters. It was all about teaching you to write copy that sells, and how to run a successful copywriting business. The whole message was “formulatic.” It had the scarcity – only 20 spots, […]

Filed Under: real estate marketing, real estate writing Tagged With: real estate self promotion, real estate success, real estate writing

Small errors can cause big fails

May 15, 2023 by Marte Cliff

interruptions are small errors that cause big fails in communication

It’s amazing how such small errors can cause such big fails Call them stop signs, speed bumps, or potholes, these seemingly small errors can interrupt the flow of your messages, rendering them useless. Readers who had been nodding their heads in agreement or thinking “I didn’t know that,” will suddenly stop reading. They might re-read […]

Filed Under: real estate writing Tagged With: real estate grammar

When and why people need human copywriters

May 8, 2023 by Marte Cliff

Chat GPT can brainstorm with human copywriters

Chat GPT has everyone excited these days – and some of them are thinking there’s no more need for human copywriters. You now have artificial intelligence at your fingertips – do you really need human copywriters? If artificial intelligence can write anything and everything, including HTML code, why bother with human copywriters? Because while artificial […]

Filed Under: real estate writing Tagged With: real estate best practices, real estate marketing

Realtors: Are you tempted to use AI to write your blog posts?

February 7, 2023 by Marte Cliff

AI is good for research

For the past week or two I’ve been hearing more and more about the wonders of AI (artificial intelligence). Some say you can save time and money by using AI to write your blog posts. As a result of all the chatter, I’ve been looking into it and have listened to a couple of panel […]

Filed Under: real estate writing Tagged With: real estate best practices, real estate blogging

Write to communicate, not to impress

October 30, 2022 by Marte Cliff

When reading blog posts, articles, and letters, you’ve probably noticed three different types of writing. Some write to communicate. Some write to impress. And some write because – I don’t know. Perhaps they were trying to communicate, but got lost along the way. Or maybe someone told them they needed content, so they wrote something. […]

Filed Under: real estate writing Tagged With: real estate best practices

The simple cure for real estate writers’ block.

September 8, 2021 by Marte Cliff

real estate writers's block is no fun

When you’re in business, there are times when you have to write, and you have to do it now. Unfortunately, that time crunch is often what triggers real estate writers’ block. If you don’t enjoy writing, you can use my letter sets for prospecting and you can hire me or another writer to create your […]

Filed Under: real estate writing Tagged With: real estate success strategies

Make it easy …

August 16, 2021 by Marte Cliff

It’s been a long while since I’ve nagged about things like grammar, word usage, spelling, etc. – so it must be time to get back to talking about words.  However,  today I’m thinking about a different aspect of writing – the appearance of your words on the page. A message in my in-box brought this […]

Filed Under: real estate writing Tagged With: real estate marketing grammar

When the words they read are a prospect’s first impression of you…

November 13, 2018 by Marte Cliff

Never begin real estate prospecting letters with "I"

The words you use in a blog post, on a web page, in an email, or in a prospecting letter are often the first impression your prospect has of you. As such, they’re important. Among other things, they tell that prospect whether you’re a professional; whether you’re a likeable person; whether you might be someone […]

Filed Under: real estate writing Tagged With: real estate grammar, real estate success

Clarity in communication – do you make these mistakes with commas?

October 16, 2018 by Marte Cliff

aim your marketing at people who have just decided to move

The comma. It’s just a tiny little squiggle amid the words that convey your marketing messages, your instructions, your requests, and even your declarations of love. And yet, as tiny as it is, it has an important purpose. A comma, or the lack of one, can change the meaning of your words and lead either […]

Filed Under: real estate grammar, real estate writing Tagged With: real estat writing, real estate grammar

Make your real estate marketing copy the best it can be

September 26, 2018 by Marte Cliff

to make a good first impression, you maly need to change the title before the final draft

How can you make your real estate marketing copy the best that it can be? Different methods work for different people, but here’s one that has worked for me – and may work for you as well. The first thing to remember is that in most cases, good real estate copy demands an investment of […]

Filed Under: real estate marketing, real estate self-promotion, real estate writing Tagged With: real estate marketing, real estate self promotion, real estate writing

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