When you’re in business, there are times when you have to write, and you have to do it now. Unfortunately, that time crunch is often what triggers real estate writers’ block. If you don’t enjoy writing, you can use my letter sets for prospecting and you can hire me or another writer to create your […]
Make it easy …
It’s been a long while since I’ve nagged about things like grammar, word usage, spelling, etc. – so it must be time to get back to talking about words. However, today I’m thinking about a different aspect of writing – the appearance of your words on the page. A message in my in-box brought this […]
When the words they read are a prospect’s first impression of you…
The words you use in a blog post, on a web page, in an email, or in a prospecting letter are often the first impression your prospect has of you. As such, they’re important. Among other things, they tell that prospect whether you’re a professional; whether you’re a likeable person; whether you might be someone […]
Clarity in communication – do you make these mistakes with commas?
The comma. It’s just a tiny little squiggle amid the words that convey your marketing messages, your instructions, your requests, and even your declarations of love. And yet, as tiny as it is, it has an important purpose. A comma, or the lack of one, can change the meaning of your words and lead either […]
Make your real estate marketing copy the best it can be
How can you make your real estate marketing copy the best that it can be? Different methods work for different people, but here’s one that has worked for me – and may work for you as well. The first thing to remember is that in most cases, good real estate copy demands an investment of […]
Fair Housing, Real Estate Marketing, and You
Although the Fair Housing Act (also known as the Civil Rights Act) was signed into law in 1968, making it illegal to discriminate against home buyers or tenants on the basis of race, color, religion, national origin, and gender, we didn’t hear much about it in our area until the late 80’s. My real estate […]
Using a form letter? Fill in the blanks!
This morning’s email brought me an inquiry from someone who wished to write guest posts for me. I’m not really in the market for a guest blogger, and especially not for my Active Rain blog. However, I might consider one for my website blog if the topic happened to fit. This writer, however, won’t be […]
Sloppy Copy will get you every time
Never Hit “Send” Without Self-editing Recently my mail brought a promotion for would-be copywriters. It was all about teaching you to write copy that sells, and how to run a successful copywriting business. The whole thing was “formulatic.” It had the scarcity – only 20 spots, so act now. It attempted to make you want […]
Will anyone read your marketing message?
Yes – if you begin with an interesting headline and an opening that grabs their attention. Usually that means writing something about the reader or one of his or her concerns. BUT… that’s not all. You also have to make the message EASY to read. I probably sound like a broken record because I nag about […]
When you write real estate marketing copy, avoid these 2 mistakes
Do you write your own real estate marketing copy? Many do, for reasons ranging from budget constraints to not having experienced the value that professionally written copy can bring to their business. And that’s fine. You can learn how to do an acceptable job if you spend some time studying the psychology of advertising, read […]