It’s amazing how such small errors can cause such big fails Call them stop signs, speed bumps, or potholes, these seemingly small errors can interrupt the flow of your messages, rendering them useless. Readers who had been nodding their heads in agreement or thinking “I didn’t know that,” will suddenly stop reading. They might re-read […]
When and why people need human copywriters
Chat GPT has everyone excited these days – and some of them are thinking there’s no more need for human copywriters. You now have artificial intelligence at your fingertips – do you really need human copywriters? If artificial intelligence can write anything and everything, including HTML code, why bother with human copywriters? Because while artificial […]
Realtors: Are you tempted to use AI to write your blog posts?
For the past week or two I’ve been hearing more and more about the wonders of AI (artificial intelligence). Some say you can save time and money by using AI to write your blog posts. As a result of all the chatter, I’ve been looking into it and have listened to a couple of panel […]
Write to communicate, not to impress
When reading blog posts, articles, and letters, you’ve probably noticed three different types of writing. Some write to communicate. Some write to impress. And some write because – I don’t know. Perhaps they were trying to communicate, but got lost along the way. Or maybe someone told them they needed content, so they wrote something. […]
The simple cure for real estate writers’ block.
When you’re in business, there are times when you have to write, and you have to do it now. Unfortunately, that time crunch is often what triggers real estate writers’ block. If you don’t enjoy writing, you can use my letter sets for prospecting and you can hire me or another writer to create your […]
Make it easy …
It’s been a long while since I’ve nagged about things like grammar, word usage, spelling, etc. – so it must be time to get back to talking about words. However, today I’m thinking about a different aspect of writing – the appearance of your words on the page. A message in my in-box brought this […]
When the words they read are a prospect’s first impression of you…
The words you use in a blog post, on a web page, in an email, or in a prospecting letter are often the first impression your prospect has of you. As such, they’re important. Among other things, they tell that prospect whether you’re a professional; whether you’re a likeable person; whether you might be someone […]
Clarity in communication – do you make these mistakes with commas?
The comma. It’s just a tiny little squiggle amid the words that convey your marketing messages, your instructions, your requests, and even your declarations of love. And yet, as tiny as it is, it has an important purpose. A comma, or the lack of one, can change the meaning of your words and lead either […]
Make your real estate marketing copy the best it can be
How can you make your real estate marketing copy the best that it can be? Different methods work for different people, but here’s one that has worked for me – and may work for you as well. The first thing to remember is that in most cases, good real estate copy demands an investment of […]
Fair Housing, Real Estate Marketing, and You
Although the Fair Housing Act (also known as the Civil Rights Act) was signed into law in 1968, making it illegal to discriminate against home buyers or tenants on the basis of race, color, religion, national origin, and gender, we didn’t hear much about it in our area until the late 80’s. My real estate […]