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Write to communicate, not to impress

October 30, 2022 by Marte Cliff

When reading blog posts, articles, and letters, you’ve probably noticed three different types of writing. Some write to communicate. Some write to impress. And some write because – I don’t know. Perhaps they were trying to communicate, but got lost along the way. Or maybe someone told them they needed content, so they wrote something. […]

Filed Under: real estate writing Tagged With: real estate best practices

The simple cure for real estate writers’ block.

September 8, 2021 by Marte Cliff

real estate writers's block is no fun

When you’re in business, there are times when you have to write, and you have to do it now. Unfortunately, that time crunch is often what triggers real estate writers’ block. If you don’t enjoy writing, you can use my letter sets for prospecting and you can hire me or another writer to create your […]

Filed Under: real estate writing Tagged With: real estate success strategies

Make it easy …

August 16, 2021 by Marte Cliff

It’s been a long while since I’ve nagged about things like grammar, word usage, spelling, etc. – so it must be time to get back to talking about words.  However,  today I’m thinking about a different aspect of writing – the appearance of your words on the page. A message in my in-box brought this […]

Filed Under: real estate writing Tagged With: real estate marketing grammar

When the words they read are a prospect’s first impression of you…

November 13, 2018 by Marte Cliff

Never begin real estate prospecting letters with "I"

The words you use in a blog post, on a web page, in an email, or in a prospecting letter are often the first impression your prospect has of you. As such, they’re important. Among other things, they tell that prospect whether you’re a professional; whether you’re a likeable person; whether you might be someone […]

Filed Under: real estate writing Tagged With: real estate grammar, real estate success

Clarity in communication – do you make these mistakes with commas?

October 16, 2018 by Marte Cliff

aim your marketing at people who have just decided to move

The comma. It’s just a tiny little squiggle amid the words that convey your marketing messages, your instructions, your requests, and even your declarations of love. And yet, as tiny as it is, it has an important purpose. A comma, or the lack of one, can change the meaning of your words and lead either […]

Filed Under: real estate grammar, real estate writing Tagged With: real estat writing, real estate grammar

Make your real estate marketing copy the best it can be

September 26, 2018 by Marte Cliff

to make a good first impression, you maly need to change the title before the final draft

How can you make your real estate marketing copy the best that it can be? Different methods work for different people, but here’s one that has worked for me – and may work for you as well. The first thing to remember is that in most cases, good real estate copy demands an investment of […]

Filed Under: real estate marketing, real estate self-promotion, real estate writing Tagged With: real estate marketing, real estate self promotion, real estate writing

Fair Housing, Real Estate Marketing, and You

July 17, 2018 by Marte Cliff

Fair housing logo

Although the Fair Housing Act (also known as the Civil Rights Act) was signed into law in 1968, making it illegal to discriminate against home buyers or tenants on the basis of race, color, religion, national origin, and gender, we didn’t hear much about it in our area until the late 80’s. My real estate […]

Filed Under: real estate marketing, real estate website, real estate writing Tagged With: fair housing, real estate advertising, real estate marketing

Using a form letter? Fill in the blanks!

April 10, 2017 by Marte Cliff

This morning’s email brought me an inquiry from someone who wished to write guest posts for me. I’m not really in the market for a guest blogger, and especially not for my Active Rain blog. However, I might consider one for my website blog if the topic happened to fit. This writer, however, won’t be […]

Filed Under: real estate writing Tagged With: proofreading

Sloppy Copy will get you every time

January 16, 2017 by Marte Cliff

The demise of Zillow Offers contains a lesson

Never Hit “Send” Without Self-editing Recently my mail brought a promotion for would-be copywriters. It was all about teaching you to write copy that sells, and how to run a successful copywriting business. The whole thing was “formulatic.” It had the scarcity – only 20 spots, so act now. It attempted to make you want […]

Filed Under: real estate marketing, real estate writing Tagged With: real estate self promotion, real estate success, real estate writing

Will anyone read your marketing message?

September 24, 2016 by Marte Cliff

failure stamp

Yes – if you begin with an interesting headline and an opening that grabs their attention. Usually that means writing something about the reader or one of his or her concerns. BUT… that’s not all. You also have to make the message EASY to read. I probably sound like a  broken record because I nag about […]

Filed Under: real estate marketing, real estate writing Tagged With: real estate marketing, real estate writing

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