Although the Fair Housing Act (also known as the Civil Rights Act) was signed into law in 1968, making it illegal to discriminate against home buyers or tenants on the basis of race, color, religion, national origin, and gender, we didn’t hear much about it in our area until the late 80’s. My real estate […]
Using a form letter? Fill in the blanks!
This morning’s email brought me an inquiry from someone who wished to write guest posts for me. I’m not really in the market for a guest blogger, and especially not for my Active Rain blog. However, I might consider one for my website blog if the topic happened to fit. This writer, however, won’t be […]
Will anyone read your marketing message?
Yes – if you begin with an interesting headline and an opening that grabs their attention. Usually that means writing something about the reader or one of his or her concerns. BUT… that’s not all. You also have to make the message EASY to read. I probably sound like a broken record because I nag about […]
When you write real estate marketing copy, avoid these 2 mistakes
Do you write your own real estate marketing copy? Many do, for reasons ranging from budget constraints to not having experienced the value that professionally written copy can bring to their business. And that’s fine. You can learn how to do an acceptable job if you spend some time studying the psychology of advertising, read […]
Do you think you “Should” be able to write your own marketing copy?
Plenty of people, in real estate and in other businesses, think they should be able to write their own marketing copy. They feel that since they know their business better than anyone else, they should be able to write about it and promote it better than anyone else could. What they forget is that different […]
Question from a client: Can You “Clean Up” The Real Estate Copy I Wrote?
Q & A – Can You “Clean Up” The Real Estate Copy I Wrote? “I wrote my own bio, and it says what I wanted to say, but doesn’t say it very well. Would you be willing to fix it?” Every now and then this question comes up regarding bios, letters, articles, and even web […]
Do You sell historic homes or historical homes?
My first impulse would be to say “historic,” because for some reason it just sounds right. But… unless you’ve gotten very lucky, it’s not right. I wasn’t sure, so I went to Grammar Girl and looked it up. It turns out that the word “historic” refers only to events (and perhaps places) of significance in […]
“Brain dump” overcomes perfection paralysis
Does “Perfection Paralysis” keep you from writing? Are you having trouble filling your website and your blog with good content because you just can’t seem write words that meet your own standaards? There’s a simple cause and a simple solution: You are probably trying to get each sentence right as you write it. So… you […]
Writing Real Estate Marketing Materials – Put the horse in front of the cart
A post on LinkedIn this week challenged real estate professionals (and others) to state their USP – their Unique Selling Proposition. Some cited added expertise in some area, such as home construction, staging, etc. Others only mentioned honesty and integrity. One coach chimed in to say “Don’t talk about the things that are expected of every […]
When You Need a Real Estate Agent Bio, Ask the Right Questions
Your real estate agent bio is one of the most important documents you’ll ever write or have written. It presents the image you want the world to see. It showcases your expertise and abilities while letting your personality shine through. It gives potential clients reasons to like you, trust you, and even identify with you. […]