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Yes, spelling and grammar matter

April 18, 2022 by Marte Cliff

spelling and grammaar matter to communication

The reason why you write – whether it’s a blog post, a property description, a prospecting letter, or an email – is to communicate. You want your reader to clearly understand the information you’ve tried to convey. And that’s why spelling and grammar matter. Spelling and grammar matter in blog posts This week I came […]

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Selling homes for transferees

March 29, 2022 by Marte Cliff

transferee being welcomed to new office

Part 5 in the “Where to Find Listings” series. Do you live near a military base or a major corporate headquarters? Have you thought about how many people who work in those places are transferred each year? Selling homes for transferees could give you steady work. This is a group of people who actually need […]

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Prospecting and farming – what is the difference

December 29, 2021 by Marte Cliff

prospecting and farming are not exactly the same

Aren’t real estate prospecting and farming the same thing? Almost, but not quite. When you send prospecting letters, you’re hoping to find someone who wants to sell right now. When you send farming letters, such as the geographic territory letters, you’ll be glad if someone needs you immediately, but you’re really building long-term relationships. You’re […]

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Your real estate reputation depends on this…

December 6, 2021 by Marte Cliff

your real estate reputation is worth protecting

A good real estate reputation takes time to build, but it doesn’t take much time at all to destroy. You already know that things like being on time, filling out paperwork correctly, and being scrupulously honest are building blocks of a good reputation. Another one is responding to both clients and other agents in a […]

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What your personal real estate website tells prospects

November 15, 2021 by Marte Cliff

Your personal real estate website, when written well, can attract the clients you want most. It’s all a matter of filling it with information that reveals your expertise, your personality, and of course your location. Every page should reference your location and the area you serve, just so visitors know they’re in the right place. […]

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First World Problems – growing by the day

August 14, 2021 by Marte Cliff

There are some serious problems facing the U.S. and the world today. It seems like everywhere we look things are in a mess. But still… people have time to focus on their own First World Problems. In fact, they seem to be multiplying. I find myself shaking my head and muttering “first world problems” when […]

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How to convert your real estate listing leads

June 8, 2021 by Marte Cliff

to convert real estate listing leads, act quickly

Unless you’re exclusively a buyer’s agent, you want listings. That means you need to convert your real estate listing leads into actual listings. Whether you’re buying leads, getting them from your website, or receiving referrals, you know that it’s possible for those prospects to wander off and list with someone else. If you want to […]

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Prospecting or blogging for lead generation?

May 24, 2021 by Marte Cliff

don't send spam when prospecting

Should you choose prospecting or blogging for lead generation? I suggest you should do both. Why? Because they complement each other, with each providing a different function. Blogging attracts people who are searching the Internet, looking for homes or researching agents to determine who might do the best job selling their homes. It also attracts […]

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Leverage your real estate strengths…

May 18, 2021 by Marte Cliff

You have real estate strengths and weaknesses, just as all agents do. Every person has inborn talents that tie directly to subjects and activities we love. We also have things we don’t do well and probably dislike. And that’s fine, as long as we develop our strengths. Just as appraisers consider the highest and best […]

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Want to increase your real estate market share?

May 11, 2021 by Marte Cliff

Perhaps you already have all the market share you need or want. You may be so well established that people think of you first when they think of real estate. But if not, you probably want a greater real estate market share. With the number of sales dwindling due to lack of inventory, increasing your […]

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