You want the search engines to find you and send you visitors. So you use keywords and keyphrases to attract those who want the information you offer. But look out! Keyphrase repetition may help you accomplish that goal by giving you better search engine placement, but it might also have a negative effect. Remember, search […]
Yes, spelling and grammar matter
The reason why you write – whether it’s a blog post, a property description, a prospecting letter, or an email – is to communicate. You want your reader to clearly understand the information you’ve tried to convey. And that’s why spelling and grammar matter. Spelling and grammar matter in blog posts This week I came […]
Selling homes for transferees
Part 5 in the “Where to Find Listings” series. Do you live near a military base or a major corporate headquarters? Have you thought about how many people who work in those places are transferred each year? Selling homes for transferees could give you steady work. This is a group of people who actually need […]
Prospecting and farming – what is the difference
Aren’t real estate prospecting and farming the same thing? Almost, but not quite. When you send prospecting letters, you’re hoping to find someone who wants to sell right now. When you send farming letters, such as the geographic territory letters, you’ll be glad if someone needs you immediately, but you’re really building long-term relationships. You’re […]
Your real estate reputation depends on this…
A good real estate reputation takes time to build, but it doesn’t take much time at all to destroy. You already know that things like being on time, filling out paperwork correctly, and being scrupulously honest are building blocks of a good reputation. Another one is responding to both clients and other agents in a […]
What your personal real estate website tells prospects
Your personal real estate website, when written well, can attract the clients you want most. It’s all a matter of filling it with information that reveals your expertise, your personality, and of course your location. Every page should reference your location and the area you serve, just so visitors know they’re in the right place. […]
First World Problems – growing by the day
There are some serious problems facing the U.S. and the world today. It seems like everywhere we look things are in a mess. But still… people have time to focus on their own First World Problems. In fact, they seem to be multiplying. I find myself shaking my head and muttering “first world problems” when […]
How to convert your real estate listing leads
Unless you’re exclusively a buyer’s agent, you want listings. That means you need to convert your real estate listing leads into actual listings. Whether you’re buying leads, getting them from your website, or receiving referrals, you know that it’s possible for those prospects to wander off and list with someone else. If you want to […]
Prospecting or blogging for lead generation?
Should you choose prospecting or blogging for lead generation? I suggest you should do both. Why? Because they complement each other, with each providing a different function. Blogging attracts people who are searching the Internet, looking for homes or researching agents to determine who might do the best job selling their homes. It also attracts […]
Leverage your real estate strengths…
You have real estate strengths and weaknesses, just as all agents do. Every person has inborn talents that tie directly to subjects and activities we love. We also have things we don’t do well and probably dislike. And that’s fine, as long as we develop our strengths. Just as appraisers consider the highest and best […]