Whether they’re sent by postal mail or emailed, correctly written prospecting letters work. Correctness in writing prospecting letters begins with your salutation. One of the 3 things I learned in college was that you must never begin a letter with “Dear Sir.” If possible, you should use a person’s name – and you absolutely must […]
If that house just isn’t selling…
A recent Active Rain Q&A entry asked if agents agreed with the statement that if a house isn’t selling the only reason why is the price. Nothing more and nothing less. Some agents did agree. They said anything would sell if it was listed at the right price. Others said no, that answer is way […]
The Pareto Principle in Real Estate
What does the Pareto Principle have to do with real estate? As it turns out, quite a lot. You know about the Pareto Principle, right? It’s otherwise known as the “80-20 rule.” This rule states that for many outcomes, approximately 80% of consequences come from 20% of the causes. And conversely, only 20% of the […]
Can your real estate attire affect your success?
Can your real estate attire affect your success as an agent? If you aren’t dressing appropriately for a real estate professional, it very well could. As we all know, strangers judge us for a variety of reasons. Our attire is one of those reasons. If you look unprofessional, or if your attire seems to see […]
How real estate agents can thrive in 2023
Can real estate agents really thrive in 2023? After all, the reports coming in say that real estate sales are down and we should expect them to stay down for the foreseeable future. They expect a continuation of the trend toward fewer home sales and a drop in home prices. That makes sense, considering higher […]
Do you need more income tax deductions?
Have you looked at your income and expenses for 2022 to see whether you need more income tax deductions before the year ends? Now is the time to take a look, because our current income tax rates can take a considerable bite out of your bank account. Go here to check the percentages for your […]
Keyphrase repetition can wreck your message
You want the search engines to find you and send you visitors. So you use keywords and keyphrases to attract those who want the information you offer. But look out! Keyphrase repetition may help you accomplish that goal by giving you better search engine placement, but it might also have a negative effect. Remember, search […]
Yes, spelling and grammar matter
The reason why you write – whether it’s a blog post, a property description, a prospecting letter, or an email – is to communicate. You want your reader to clearly understand the information you’ve tried to convey. And that’s why spelling and grammar matter. Spelling and grammar matter in blog posts This week I came […]
Selling homes for transferees
Part 5 in the “Where to Find Listings” series. Do you live near a military base or a major corporate headquarters? Have you thought about how many people who work in those places are transferred each year? Selling homes for transferees could give you steady work. This is a group of people who actually need […]
Prospecting and farming – what is the difference
Aren’t real estate prospecting and farming the same thing? Almost, but not quite. When you send prospecting letters, you’re hoping to find someone who wants to sell right now. When you send farming letters, such as the geographic territory letters, you’ll be glad if someone needs you immediately, but you’re really building long-term relationships. You’re […]