Can your real estate attire affect your success as an agent? If you aren’t dressing appropriately for a real estate professional, it very well could. As we all know, strangers judge us for a variety of reasons. Our attire is one of those reasons. If you look unprofessional, or if your attire seems to see […]
How real estate agents can thrive in 2023
Can real estate agents really thrive in 2023? After all, the reports coming in say that real estate sales are down and we should expect them to stay down for the foreseeable future. They expect a continuation of the trend toward fewer home sales and a drop in home prices. That makes sense, considering higher […]
Do you need more income tax deductions?
Have you looked at your income and expenses for 2022 to see whether you need more income tax deductions before the year ends? Now is the time to take a look, because our current income tax rates can take a considerable bite out of your bank account. Go here to check the percentages for your […]
Confidence in real estate is key
Confidence in real estate is key to both making a positive first impression and building (and maintaining) trust with your clients. Your confidence will determine your success in acquiring listings, in gaining buyers, in securing signed-around purchase agreements, and in taking your transactions from agreement to closing. How do you gain confidence in real estate? […]
Keyphrase repetition can wreck your message
You want the search engines to find you and send you visitors. So you use keywords and keyphrases to attract those who want the information you offer. But look out! Keyphrase repetition may help you accomplish that goal by giving you better search engine placement, but it might also have a negative effect. Remember, search […]
Yes, spelling and grammar matter
The reason why you write – whether it’s a blog post, a property description, a prospecting letter, or an email – is to communicate. You want your reader to clearly understand the information you’ve tried to convey. And that’s why spelling and grammar matter. Spelling and grammar matter in blog posts This week I came […]
Selling homes for transferees
Part 5 in the “Where to Find Listings” series. Do you live near a military base or a major corporate headquarters? Have you thought about how many people who work in those places are transferred each year? Selling homes for transferees could give you steady work. This is a group of people who actually need […]
Prospecting and farming – what is the difference
Aren’t real estate prospecting and farming the same thing? Almost, but not quite. When you send prospecting letters, you’re hoping to find someone who wants to sell right now. When you send farming letters, such as the geographic territory letters, you’ll be glad if someone needs you immediately, but you’re really building long-term relationships. You’re […]
Your real estate reputation depends on this…
A good real estate reputation takes time to build, but it doesn’t take much time at all to destroy. You already know that things like being on time, filling out paperwork correctly, and being scrupulously honest are building blocks of a good reputation. Another one is responding to both clients and other agents in a […]
What your personal real estate website tells prospects
Your personal real estate website, when written well, can attract the clients you want most. It’s all a matter of filling it with information that reveals your expertise, your personality, and of course your location. Every page should reference your location and the area you serve, just so visitors know they’re in the right place. […]