Copy By Marte

Professional Real Estate Copywriting

Real Estate Copyrighting
MENUMENU
  • Real Estate Prospecting Letters
    • Real Estate Prospecting Letters
      • Why Send Real Estate Prospecting Letters?
    • Custom Real Estate Prospecting Letters
    • Real Estate Prospecting FAQ
    • Prospecting: Why Send Multiple Letters?
    • Real estate investor prospecting letters
    • Prospecting Tips
      • Real Estate Postal Prospecting System
      • Why Drip Marketing?
    • Discount Codes for real estate prospecting letters
  • Agent Bios
    • Agent Bios
    • Real Estate Team Bios
    • bios for new real estate agents
    • real estate bio questionnaire
  • Marte's Blog
  • About Me
    • Contact Marte
    • Why Choose Copy by Marte?
    • My Bio
    • Testimonials
    • Fees
    • Samples
    • Web Copy Samples
    • Policies
  • Freebies for Real Estate Agents
  • Real Estate Copywriting FAQ
  • Real Estate Copywriting Advice
  • The value of first time buyers
  • Real Estate Blog Posts for Busy Agents
    • Real Estate Blog Posts for listing agents
  • Newsletter Opt-in
  • Real Estate Press Releases and Articles
  • Real Estate Books!
  • Your Real Estate Agent Website
  • Real Estate Property Descriptions
  • Real Estate Community Pages
You are here: Home / real estate marketing / Choosing Your Real Estate Territory

Choosing Your Real Estate Territory

September 8, 2015 by Marte Cliff

Creating your real estate niche by choosing and farming a geographic area is a smart idea – as long as you’re looking at your career in real estate as a long term proposition.

To be effective, you need to market regularly to all the residents in your chosen area. If you want to become known as the agent to call, you need to be in front of those residents every few weeks. That means contacting them once this year and not again until next year is pretty much a waste of time and money. You MAY get a 1% return – or you may get no results at all.

How to choose your territory:successful real estate agent

  • Choose an area that’s not too far from home base.
  • Choose an area with houses you like, owned by the kind of people you like.
  • Take a look at the average turnover in homes.

Before you begin spending your money on mass mailings, do some research. Look at the percentage of homes that are sold in the neighborhood from year to year. Some neighborhoods are more settled – that is, the residents tend to stay for 20 or 30 years. In other neighborhoods, people tend to come and go more often. If you can get the statistics, look back before the whole mortgage crisis to see what was the norm. That neighborhood may have been experiencing low turn-over because homeowners were underwater.

If prices have come back up so they can sell with some equity, there may be a large number ready to get moving.

For more about Choosing a real estate niche, what it is, and why you should have one:

Are you afraid to choose a niche? 

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Filed Under: real estate marketing, real estate prospecting, real estate self-promotion, real estate success Tagged With: real estate farming, real estate prospecting, real estate self promotion, real estate success

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

Copyright 2015 - Marte Cliff, Copywriter | 1794 Blue Lake Road, Priest River, ID 83856 | 208-448-1479

Copyright © 2023 · News Pro Theme on Genesis Framework · WordPress · Log in