Do you dream about your work?
I do. And one morning not long ago I woke up dreaming that I was writing a blog post about potatoes. Why, I have no idea, since potatoes don’t have a whole lot to do with helping real estate agents market themselves.
The night before I had taken part in a conversation with my husband and neighbor about planting
potatoes. I said it was worth it to avoid the chemicals in commercial potatoes, AND that the grocery store potatoes were in such terrible shape that you only get 5 pounds of peeled potatoes from a ten-pound sack. They’ve got cuts, rotten spots, etc.
In this dream, I was thinking about the keywords for the post and writing things about potatoes. Then suddenly I thought “What am I doing? This post isn’t about potatoes! Stop and focus on the core idea!”
The core idea was customer satisfaction, customer service, and delivering what you promise. It was about consumers being able to have some faith in the quality of the merchandise they buy. Maybe even about integrity in marketing, since those bags of awful potatoes are labeled “#1.” (I don’t want to think what #2 or #3 look like.)
So, when you write a blog post (or any other content) stop and think about the “core idea” of your message. Then focus on the core idea when choosing keywords.
For instance: You may be writing about a celebration coming up in your community, but what you’re really writing about is the fact that your community is a good place to live. Here you’ll find good things to do, involved citizens, etc.
Whatever your core idea, be sure to include it in your copy – and in your keywords.
Image courtesy of Dreamstine.
